
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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FAQs from the EU Commission on the EmpCo Directive
The EU Commission’s FAQs on the EmpCo Directive clarify important questions on implementation and the impact on companies.
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Copyright on furniture
Copyright on furniture: The ECJ strengthens the protection of design furniture and clarifies when creative design is protected against imitation.
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Amazon Smile prevails
Trademark application rejected due to similarity to Amazon Smile. EUIPO on the scope of protection for trademarks with a reputation.
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Platforms are liable for sensitive data in user ads
When a complaint leads to loss of control What begins as a harmless classifieds platform can quickly develop into a drastic example of how privacy…
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Rudolph saves Christmas (Don’t buy fakes)
We wish you a Merry Christmas The first day of Advent traditionally marks the start of the Christmas season in Germany. The days are getting…
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Amazon is a VLOP
Now confirmed by the courts: Amazon is a VLOP (Very Large Online Platform). What are the consequences of this classification under the Digital Services Act?
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EU guarantee madness
Warranty madness in the EU: New EU regulations on information obligations regarding warranty rights in online trading from 27.09.2026.
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Brokerage contract ineffective per click
Can a brokerage contract be invalid if the labeling of the button to conclude the contract is incorrect? The Federal Court of Justice says yes.
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The vegan label controversy
Dispute over vegan seals with a green V on a yellow background decided by the European Court of Justice due to the risk of confusion under trademark law.
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Fraudulent invoices for registrations
Find out how you can recognize fraudulent invoices for design, patent and trademark applications and protect yourself against them.
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No non-alcoholic gin
Is non-alcoholic gin legally permissible? Find out more about the debate on spirits designations and the ECJ’s decision.
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Coupon advertising for prescriptions
Coupon advertising for prescriptions is controversial. A decision by the Federal Court of Justice shows the legal conditions for pharmaceutical advertising.
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Patent search made easy
Perplexity Patents and Google Patents: Find out how you can easily search for prior art in patent law.
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Protection of secrets in court
Protecting secrets in court: what litigation tactics must companies use to protect sensitive information?
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Foreign trademarks as search terms
Düsseldorf Higher Regional Court decides on the infringement of a protected trademark by keyword advertising in e-commerce.
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GEMA wins against OpenAI
GEMA wins against OpenAI: The ruling is likely to have far-reaching consequences for the AI industry and copyright protection.

























