
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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UK trademarks lose effect in EU opposition proceedings
The European Court of Justice has ruled that older trademarks protected in the UK can no longer serve as a basis for oppositions against EU…
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Motion mark versus word/figurative mark
EUIPO rejects motion mark “Lamborghini” due to likelihood of confusion with earlier Tonino Lamborghini trademarks.
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E-mail addresses in the association
The Federal Court of Justice decides: Association members can request email addresses of other members – even against the will of the board and despite the GDPR.
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Sharing passwords within the Group can be expensive
Trust is good, license is better Specialized information systems are indispensable in the modern corporate world. But while IT departments around the world are trying…
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WTR 1000, 2026: 1 x silver and 2 x bronze for KPW
KPW and the partners Clemens Pfitzer and Dr. Markus Wekwerth will also be recognized in the WTR 1000 ranking for trademark law experts in 2026.
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No limits to the tobacco advertising ban?
Where does the tobacco advertising ban begin? The Regional Court of Heidelberg recently had to deal with this question. It came to a broad interpretation of the term “advertising” which, in our view, is not convincing and poses more problems than creating clarity for the providers concerned.
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AI memorizes entire books
When the AI knows Harry Potter by heart Researchers at Stanford University have proven what many copyright holders feared: Large language models such as ChatGPT,…
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LEGO loses design protection
The EGC confirms: A rectangular Lego brick has no individual character compared to a square predecessor design. Duplication alone is not enough.
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Liability for AI search results
The Regional Court of Frankfurt am Main has ruled for the first time on the liability of search engine operators for AI-generated search results (AI overviews).
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Counterclaim despite “free” cease and desist letter
OLG Jena: Counterclaim for unjustified cease and desist letter is not capped at zero because the cease and desist letter did not demand the cease and desist costs.
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Calculation of damages in trademark law
Nuremberg Higher Regional Court on the calculation of damages in trademark law: When does the license analogy apply? Liability for managing directors and ex-post valuation explained.
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Secondary mark needs indication of origin
Federal Court of Justice ruling on rights-preserving use of secondary marks: What companies need to bear in mind when combining house brands and product labels.
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Ritter Sport vs. MONNEMer QUADRAT
No trademark protection for Ritter Sport. Chocolate manufacturer loses trademark dispute against “MONNEMER QUADRAT”
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Deceptive packaging: too much air in the box
Court condemns retailer for deceptive packaging of organic tofu. All about the 30% limit for pack volume, the burden of proof and risks for product presentation.























