
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Color in the name becomes an obstacle to protection
The trademark application “ROSE” fails because “Rosa” in German is a characteristic of baby clothing and the application included it.
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Ready, Set, Innovate
World IP Day 2026 and the power of IP rights in sport This year’s World Intellectual Property Day is themed “IP and Sports: Ready, Set, Innovate!” and focuses on the central role of patents, trademarks, designs and copyright in the sports industry . With its campaign, WIPO wants to show how IP laws enable innovators,…
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Not a syringe like any other?
Can a standard disposable syringe be registered as a 3D trademark? The Board of Appeal of the EUIPO finds that it lacks distinctive character.
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Resale Oktoberfest reservation
Anyone who resells Oktoberfest table reservations commercially is acting misleadingly – according to Munich Regional Court I. What this means for commercial sellers.
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Bargain prices as a pitfall.
Red percentage sticker, crossed-out price, small “RRP”. Is such a design of an advertisement of a discounter anti-competitive?
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Breach of competition due to poor organization
Non-competition clause infringed despite unknown injunction? The Higher Regional Court of Cologne affirms organizational fault – and sets limits in the core area.
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Liability for AI-generated images
Is the creation of an AI image using an original a copyright infringement? How close does the result have to be to the original?
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Offline, but not free
Anyone who stores music or films offline on Spotify or Netflix is not making a private copy. The ECJ has ruled that no device levy is due here.
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AI diagnostic software patentable
AI diagnostic tools are generally patentable. Federal Court of Justice clarifies when software runs on the human body – and when it doesn’t.
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Illustrator fails against film producers
Action brought by an illustrator against the film adaptation of the School of Magical Animals dismissed. Individual design features are not eligible for protection.
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Fictitious founding years in luxury brands
Fictitious founding years as part of luxury brands can be misleading if the many years of expertise suggested do not exist.
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Redacting, but the right way
Redaction, but the right way. The Bavarian State Commissioner for Data Protection explains how to redact documents in compliance with data protection regulations.
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Cannabis with a click
According to the Federal Court of Justice, online marketing of products and treatments using cannabis with lists of complaints is prohibited advertising to the public.
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Designer brand without designer deceptive
ECJ: Designer trademark can be lost in case of deception. Anyone who wrongly suggests that the designer is still involved in the design process risks losing their trademark rights.
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Special as a trademark for beer
BPatG: Word mark “Spezial” for beer and gastronomy not registrable. What breweries and restaurateurs should consider in their trademark strategy.
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Rummage table instead of luxury
Düsseldorf Higher Regional Court prohibits TK Maxx from selling L’Oréal luxury cosmetics. The court confirms that rummage counters destroy the “aura of luxury”.






















