Magazin, KPW, aktuelle Beiträge von KPW zu Themen des IT- und IP-Rechts, Wettbewerbsrecht, Markenrecht, Designrecht, Patentrecht, Urheberrecht, IT-Recht, E-Commerce, Datenschutzrecht, Know-How-Schutz, Rechtsanwalt, Fachanwalt

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Archive

  • Mail-order pharmacies: e-prescription vouchers inadmissible

    Karlsruhe Higher Regional Court prohibits mail-order pharmacy from offering €25 voucher for e-prescription redemption. No permissible discount even if offset in the same order process.

  • lawsuits at the advertising destination

    Federal Court of Justice changes case law: In the case of online trademark infringements from other EU countries, trademark owners can now sue at the destination of the advertising.

  • Swissness ruling stops fraudulent labeling

    IPI successfully enforces Swissness On 08.01.2026, the Swiss Federal Institute of Intellectual Property (IPI ) announced a remarkable success against a financial services provider BDSwiss…

  • Third-party cookie providers are now directly liable

    OLG Frankfurt: Third-party cookie providers are directly liable in the absence of consent. Contractual agreements with website operators do not protect against liability.

  • No money for AI expert opinions

    Court cuts remuneration to zero: expert secretly used AI for expert opinions. Darmstadt Regional Court sets clear limits on the use of AI.

  • Partially pixelated photos are portraits

    Berlin Regional Court strengthens victims’ rights online and prohibits partially pixelated photos of brutal hammer torture in the context of image protection.

  • Legal changes in 2026: What companies need to know now

    Legal changes in 2026: EmpCo directive tightens greenwashing rules from September, AI Act applies from August. New e-commerce obligations for retailers.

  • Danger for trademark without consent

    EUG: Silence is not consent. Why the EU trademark Danger was canceled despite cooperation and what companies can learn from it.

  • Puma wins with form stripes

    Düsseldorf Higher Regional Court strengthens Puma: When stripes on sneakers infringe trademark rights – and where design is still permitted.

  • Climate-neutral advertising unfair

    Marburg District Court overturns climate-neutral label and natural advertising. Why greenwashing is risky and what will change for companies in the future.

  • AI training despite reservation of use

    Hamburg Higher Regional Court clarifies: When GTCs do not constitute an effective opt-out against AI training and why reservations of use must be machine-readable.

  • No work title protection for Miss Moneypenny

    Federal Court of Justice: No title protection rights to “Moneypenny”. Why the Bond character is not a work in its own right and what this means for trademarks and companies.

  • EmpCo directive: risks for trademarks

    The EmpCo Directive leads to significant risks for trademarks and trademark owners if trademarks can be understood as environmental statements.

  • FAQs from the EU Commission on the EmpCo Directive

    The EU Commission’s FAQs on the EmpCo Directive clarify important questions on implementation and the impact on companies.

  • Copyright on furniture

    Copyright on furniture: The ECJ strengthens the protection of design furniture and clarifies when creative design is protected against imitation.

  • Amazon Smile prevails

    Trademark application rejected due to similarity to Amazon Smile. EUIPO on the scope of protection for trademarks with a reputation.

  • Platforms are liable for sensitive data in user ads

    When a complaint leads to loss of control What begins as a harmless classifieds platform can quickly develop into a drastic example of how privacy…

  • Rudolph saves Christmas (Don’t buy fakes)

    We wish you a Merry Christmas The first day of Advent traditionally marks the start of the Christmas season in Germany. The days are getting…

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