
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Mail-order pharmacies: e-prescription vouchers inadmissible
Karlsruhe Higher Regional Court prohibits mail-order pharmacy from offering €25 voucher for e-prescription redemption. No permissible discount even if offset in the same order process.
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lawsuits at the advertising destination
Federal Court of Justice changes case law: In the case of online trademark infringements from other EU countries, trademark owners can now sue at the destination of the advertising.
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Swissness ruling stops fraudulent labeling
IPI successfully enforces Swissness On 08.01.2026, the Swiss Federal Institute of Intellectual Property (IPI ) announced a remarkable success against a financial services provider BDSwiss…
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No money for AI expert opinions
Court cuts remuneration to zero: expert secretly used AI for expert opinions. Darmstadt Regional Court sets clear limits on the use of AI.
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Partially pixelated photos are portraits
Berlin Regional Court strengthens victims’ rights online and prohibits partially pixelated photos of brutal hammer torture in the context of image protection.
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Legal changes in 2026: What companies need to know now
Legal changes in 2026: EmpCo directive tightens greenwashing rules from September, AI Act applies from August. New e-commerce obligations for retailers.
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Puma wins with form stripes
Düsseldorf Higher Regional Court strengthens Puma: When stripes on sneakers infringe trademark rights – and where design is still permitted.
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Climate-neutral advertising unfair
Marburg District Court overturns climate-neutral label and natural advertising. Why greenwashing is risky and what will change for companies in the future.
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AI training despite reservation of use
Hamburg Higher Regional Court clarifies: When GTCs do not constitute an effective opt-out against AI training and why reservations of use must be machine-readable.
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No work title protection for Miss Moneypenny
Federal Court of Justice: No title protection rights to “Moneypenny”. Why the Bond character is not a work in its own right and what this means for trademarks and companies.
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EmpCo directive: risks for trademarks
The EmpCo Directive leads to significant risks for trademarks and trademark owners if trademarks can be understood as environmental statements.
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FAQs from the EU Commission on the EmpCo Directive
The EU Commission’s FAQs on the EmpCo Directive clarify important questions on implementation and the impact on companies.
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Copyright on furniture
Copyright on furniture: The ECJ strengthens the protection of design furniture and clarifies when creative design is protected against imitation.
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Amazon Smile prevails
Trademark application rejected due to similarity to Amazon Smile. EUIPO on the scope of protection for trademarks with a reputation.
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Platforms are liable for sensitive data in user ads
When a complaint leads to loss of control What begins as a harmless classifieds platform can quickly develop into a drastic example of how privacy…
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Rudolph saves Christmas (Don’t buy fakes)
We wish you a Merry Christmas The first day of Advent traditionally marks the start of the Christmas season in Germany. The days are getting…























