
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Labeling AI-Generated Content
EU Labeling of AI Content: What companies must label, when, and how starting in August 2026, and which new EU icons are available for this purpose.
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IP Stars Ranking for Clemens Pfitzer
IP STARS 2026 lists Clemens Pfitzer of KPW as a “Trademark Star.” This is an independent recognition of leading expertise in trademark law in Germany.
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Wordle without title of work protection
The creator of Wordle used his game for personal, not business, purposes. As a result, no copyright protection arose that the New York Times could later acquire.
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Handelsblatt and Best Lawyers honor KPW
Clemens Pfitzer and Dr. Markus Wekwerth are also among Germany’s best lawyers in 2026 according to Best Lawyers and Handelsblatt.
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Use as a trademark by AI
The Berlin Regional Court II has dismissed a perfume manufacturer’s motion for a preliminary injunction against AI search results featuring fragrance dupes, on the grounds that the AI did not constitute use of a trademark.
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Google is liable for AI results
Munich Regional Court I: Google is liable for inaccurate AI summaries—as a direct infringer, not merely upon receiving a notice. What this means for affected companies.
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Obligation for Uber to return
Uber drivers must return to their place of business after every journey – this has been confirmed by the Federal Court of Justice. What this means for car rental companies and passenger services.
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Candle eater partially protectable
Is the trademark “KERZENFRESSER” protectable or a mere product description? The Federal Patent Court says: yes – and no.
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LABUBU loses to BUBU
The EUIPO upheld an opposition against the trademark LABUBU on the basis of the trademark BUBU, despite conceptually and visually completely different signs.
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Data Act implementation in Germany
The DADG transposes the EU Data Act into German law: the Federal Network Agency becomes the competent supervisory authority and fines are imposed for violations.
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EU finally takes action against Temu
EU Commission fines Temu 200 million euros for violating the Digital Services Act (DSA).
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Liability for incorrect AI results
AI-generated false reports in the company portal: Anyone who uses AI results to disseminate company data is liable for errors.
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The mouse defeats the elephant express
The Regional Court of Cologne prohibits a model maker from selling a replica of the “Elefantenexpress” – a special locomotive with the mouse and the elephant.
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NIVEA vs. LIVIA
In English, “LIVIA” sounds almost identical to “NIVEA”, which is why a corresponding trademark application before the EUIPO failed.
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Liability for own AI chatbot
Anyone who uses an AI chatbot on their website is liable for its statements – even if the bot generates unsolicited misinformation.


























