KPW
Magazine.
KPW
Magazine.
Trademarks
Digital working
Creatives and designers
Archive
-
A leaf like any other
A stylized hemp leaf lacks the necessary distinctiveness to be registered as a trademark.
-
New rules for advertising with sustainability
The German government plans to implement the new rules for advertising with sustainability and environmental claims and against greenwashing.
-
AI training with Facebook and Instagram
The Cologne Higher Regional Court has decided whether Meta may use publicly accessible data for AI training with Facebook.
-
Cancellation of the OBI color trademark
Learn more about the cancellation of the orange OBI color trademark and the challenges that come with color trademarks.
-
Awards for KPW
According to Best Lawyers and Handelsblatt, Clemens Pfitzer and Markus Wekwerth are among Germany’s Best Lawyers 2025.
-
Physician advertising for dietary supplements
Advertising by doctors is inadmissible if it contains health claims that do not correspond to established scientific knowledge.
-
E-cigarette pods without age verification
The sale of so-called pods without age verification is anti-competitive. Companies must ensure the protection of minors – otherwise there is a risk of cease and desist letters
-
Domain Yes, Company No
The combination with a top-level domain alone is not sufficient for generic terms to create a legally registrable company.
-
GenAI and copyright
EUIPO study: Learn more about GenAI and copyright. What impact does generative artificial intelligence have on copyright law?
-
Data from Facebook and Instagram for AI training
The Higher Regional Court of Cologne has ruled that Meta may use public user data from Facebook and Instagram for AI training.
-
Advertising for botanicals prohibited
ECJ: Advertising with health claims for botanicals currently inadmissible under the Health Claims Regulation.
-
Google is liable for DSA
Google is liable as a disturber from the time it becomes aware of an advertisement by a third party that infringes trademark law.
-
Textbook publisher infringes copyright
Textbook publisher infringes copyright in young adult novel by reproducing the plot in a teacher’s guide.
-
No pills on holidays
Pharmacies without an emergency service are not allowed to have medicines delivered on Sundays and public holidays. Otherwise they are acting anti-competitively.
-
Feel the beat of IP
The motto of this year’s World IP Day is “Feel the beat of IP” and focuses in particular on the music industry.
-
EU reform of design law
Reform of EU design law Regulation (EU) 2024/2822 of 23 October 2024 modernizes the previous Community Design Regulation and further develops European design law ….
-
Fat away, but not in advertising
The description of a dietary supplement as a “fat burner” contains a specific unlawful health claim.
-
Liability for unlawful customer reviews
Companies must take responsibility for any unlawful statements contained in published customer reviews as their own statements.