
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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The devil is in the priority
It is negligent to file an opposition against a supposedly younger trademark and disregard its priority.
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FRAND: Willingness to license counts permanently
Anyone using standard-essential patents must demonstrate a permanent willingness to license in order to be able to invoke the FRAND objection.
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Vape advertising banned by Netto
Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store – “pull advertising” does not protect against the ban
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Countdown in e-commerce
Hanau Regional Court prohibits mobile phone provider from countdown advertising if the same offer is repeatedly extended under a different name.
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AI logos without copyright protection
AG Munich denies copyright protection for AI-generated logos. The decisive factor is the human creative influence on the result.
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Lux is not Luv
LUX vs. LUV The word mark “Lux” was applied for at the German Patent and Trade Mark Office (DPMA) on October 1, 2020 and registered on October 13, 2020. Following a partial surrender, it claimed protection for bathtubs, shower trays and washbasins made of steel enamel in class 11. The proprietor of the earlier EU…
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Medfluencer? Doctor advertises on Instagram
Medfluencer? Gericht untersagt Arzt Werbung auf Instagram für Sonnencreme und Batterien wegen Verstoßes gegen die ärztliche Berufsordnung.
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Abstract revocation instruction is sufficient
Entrepreneurs do not have to specifically inform consumers. It is sufficient to state the statutory conditions for withdrawal.
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UK trademarks lose effect in EU opposition proceedings
The European Court of Justice has ruled that older trademarks protected in the UK can no longer serve as a basis for oppositions against EU trademark applications after Brexit. The ruling also clarifies a fundamental issue: older laws must remain valid not only at the time of application, but throughout the entire procedure. What is…
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Motion mark versus word/figurative mark
EUIPO rejects motion mark “Lamborghini” due to likelihood of confusion with earlier Tonino Lamborghini trademarks.
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E-mail addresses in the association
The Federal Court of Justice decides: Association members can request email addresses of other members – even against the will of the board and despite the GDPR.
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Sharing passwords within the Group can be expensive
Trust is good, license is better Specialized information systems are indispensable in the modern corporate world. But while IT departments around the world are trying to secure access to sensitive data, pragmatic but legally risky solutions often creep into everyday working life: Sharing access data with colleagues at affiliated companies. What appears to be efficient…
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WTR 1000, 2026: 1 x silver and 2 x bronze for KPW
KPW and the partners Clemens Pfitzer and Dr. Markus Wekwerth will also be recognized in the WTR 1000 ranking for trademark law experts in 2026.



























