
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
-

Risk of incorrect revocation instructions
A recent decision by the Higher Regional Court of Stuttgart shows the harsh consequences of incorrect withdrawal instructions in e-commerce.
-

Turkey imports without brand exhaustion
Parallel imports outside the EEA, in particular Turkey, cannot claim exhaustion to defend against trademark claims
-

Hatefluencers are not competitors
As an influencer, can you defend yourself against the accusation of being a hatefluencer with the means of competition law or not?
-

Advertising with before and after pictures for Hyaluron
Is advertising with before and after pictures for wrinkle and lip injections permitted? The Federal Court of Justice has clearly decided the question.
-

EUR 30 million contractual penalty enforceable
Background to the case At the heart of the proceedings were long-standing trademark disputes between two companies relating to the design of jeans. The trademark…
-

Amazon discount advertising anti-competitive
Online retailers on Amazon risk cease and desist letters under competition law if they advertise with strike prices and discounts on Amazon.
-

Vegan apple leather misleading
Find out why apple leather is considered misleading. A case shows the problems behind vegan alternatives.
-

Is coaching distance learning?
Is coaching distance learning? The Federal Court of Justice has ruled on this. Coaching providers now need to take action.
-

Limits of information in trademark law
What are the limits of information in trademark law? What applies if you no longer know the customers and suppliers of infringing goods?
-

R.I.P. ODR platform
Find out everything you need to know about the ODR platform and its discontinuation on 20.07.2025. What steps should companies take now?
-

A leaf like any other
A stylized hemp leaf lacks the necessary distinctiveness to be registered as a trademark.
-

New rules for advertising with sustainability
The German government plans to implement the new rules for advertising with sustainability and environmental claims and against greenwashing.
-

AI training with Facebook and Instagram
The Cologne Higher Regional Court has decided whether Meta may use publicly accessible data for AI training with Facebook.
-

Cancellation of the OBI color trademark
Learn more about the cancellation of the orange OBI color trademark and the challenges that come with color trademarks.
-

Awards for KPW
According to Best Lawyers and Handelsblatt, Clemens Pfitzer and Markus Wekwerth are among Germany’s Best Lawyers 2025.


























