
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Shipping costs in advertisements
What obligations do retailers have regarding shipping costs in their advertisements? The Bochum Regional Court has a clear opinion on this.
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Purchase on account as a sales promotion
Find out when purchase on account is classified as a sales promotion and which information obligations online retailers must observe.
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Beauty claim or health claim
Beauty claim or health claim? Find out how legal decisions influence the advertising of collagen drinks.
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Key housing and repair clause
A dispute over a spare part with a signal effect The case began with an inconspicuous car part: a black plastic housing for a vehicle…
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E-commerce coaching is distance learning
Federal Court of Justice confirms once again: e-commerce coaching is subject to the Distance Learning Protection Act and requires approval.
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Discount tricks in the crosshairs
What price may companies refer to if they want to advertise with price reductions without risking cease and desist letters?
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Nero Champagne vs. Champagne
Nero Champagne: Is the addition ‘Nero’ legally permissible or does it jeopardize the reputation of the protected champagne?
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Mercedes radiator grille as a trademark
The EUIPO’s decision on the Mercedes radiator grille: What companies can learn about design and trademarks from the ruling.
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X is liable for untrue statements made by Grok
The Regional Court of Hamburg has ruled that Platform X is liable for violations of personal rights caused by false statements made by the AI bot Grok.
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This is not whiskey, gin or rum.
Alcohol-free alternatives to whiskey and gin: Are designations such as “This is not whiskey, gin or rum” legally permissible?
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Apple Watch not CO2-neutral
The Regional Court of Frankfurt am Main has prohibited the company from advertising its smartwatches with the term “CO2-neutral” in a ruling dated 26.08.2025, Ref. 3-06 O 8/24. Deutsche Umwelthilfe had taken action against the company and objected to the use of the term in the advertising for various models of the smartwatches on offer…
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2 second jingle as a sound mark
EUIPO, BVG and the two-second jingle: A fascinating case about sound marks, trademark law and recognition.
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Game of Döner
Game of Döner or free riding? The trademark dispute between a kebab company and HBO in connection with Game of Thrones.
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No damage for data transfer to the USA
What hurdles exist for claims for damages due to data transfers to the USA? Munich Regional Court I sets the bar high.
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Trademark protection for SEX ADDICT
“SEX ADDICT” as a trademark for erotic articles? An EUIPO decision shows why this lacks the necessary distinctive character.
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The end for veggie burgers
The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.
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Burden of proof for bad faith
When is a trademark application considered to be in bad faith? The Federal Court of Justice has now established clear rules on the distribution of the burden of proof.






















