KPW
Magazine.
KPW
Magazine.
Trademarks
Digital working
Creatives and designers
Archive
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Mercedes radiator grille as a trademark
The EUIPO’s decision on the Mercedes radiator grille: What companies can learn about design and trademarks from the ruling.
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Data protection in the AI Länd
Find out how to use AI in compliance with data protection regulations. The paper by the Baden-Württemberg State Data Protection Commissioner offers tips.
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X is liable for untrue statements made by Grok
The Regional Court of Hamburg has ruled that Platform X is liable for violations of personal rights caused by false statements made by the AI bot Grok.
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This is not whiskey, gin or rum.
Alcohol-free alternatives to whiskey and gin: Are designations such as “This is not whiskey, gin or rum” legally permissible?
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Apple Watch not CO2-neutral
The Regional Court of Frankfurt am Main has prohibited the company from advertising its smartwatches with the term “CO2-neutral” in a ruling dated 26.08.2025, Ref. 3-06 O 8/24. Deutsche Umwelthilfe had taken action against the company and objected to the use of the term in the advertising for various models of the smartwatches on offer…
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2 second jingle as a sound mark
EUIPO, BVG and the two-second jingle: A fascinating case about sound marks, trademark law and recognition.
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Game of Döner
Game of Döner or free riding? The trademark dispute between a kebab company and HBO in connection with Game of Thrones.
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No damage for data transfer to the USA
What hurdles exist for claims for damages due to data transfers to the USA? Munich Regional Court I sets the bar high.
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Trademark protection for SEX ADDICT
“SEX ADDICT” as a trademark for erotic articles? An EUIPO decision shows why this lacks the necessary distinctive character.
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The end for veggie burgers
The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.
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Burden of proof for bad faith
When is a trademark application considered to be in bad faith? The Federal Court of Justice has now established clear rules on the distribution of the burden of proof.
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New collecting society for games
Find out more about the new collecting society for games producers and its significance for the industry.
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Anti-counterfeiting and anti-piracy technology guide
Find out how companies can protect themselves against counterfeiting in the anti-counterfeiting and anti-piracy technology guide
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Coaching is not distance learning
Coaching participants must pay. The LG Hamburg clarifies when coaching programs are not subject to the Distance Learning Protection Act.
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Misleading advertising with EU organic label
Find out why the Regional Court of Stuttgart classifies the use of the EU organic seal for organic products in the footer as anti-competitive.
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Is biobased a sham?
Bio-based: Find out what competition law requirements are placed on advertising with sustainability for packaging.
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GTC only online?
Is it sufficient to only refer to the GTC online? The Federal Court of Justice has decided this question in connection with references to online GTCs in offline contracts.
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National trademark also works across borders
A decision by the ECJ on ownership in other EU countries strengthens the laws of national trademark owners in cross-border online trade.