
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Counterclaim despite “free” cease and desist letter
OLG Jena: Counterclaim for unjustified cease and desist letter is not capped at zero because the cease and desist letter did not demand the cease and desist costs.
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Calculation of damages in trademark law
Nuremberg Higher Regional Court on the calculation of damages in trademark law: When does the license analogy apply? Liability for managing directors and ex-post valuation explained.
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Secondary mark needs indication of origin
Federal Court of Justice ruling on rights-preserving use of secondary marks: What companies need to bear in mind when combining house brands and product labels.
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Ritter Sport vs. MONNEMer QUADRAT
No trademark protection for Ritter Sport. Chocolate manufacturer loses trademark dispute against “MONNEMER QUADRAT”
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Deceptive packaging: too much air in the box
Court condemns retailer for deceptive packaging of organic tofu. All about the 30% limit for pack volume, the burden of proof and risks for product presentation.
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Mail-order pharmacies: e-prescription vouchers inadmissible
Karlsruhe Higher Regional Court prohibits mail-order pharmacy from offering €25 voucher for e-prescription redemption. No permissible discount even if offset in the same order process.
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lawsuits at the advertising destination
Federal Court of Justice changes case law: In the case of online trademark infringements from other EU countries, trademark owners can now sue at the destination of the advertising.
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Swissness ruling stops fraudulent labeling
IPI successfully enforces Swissness On 08.01.2026, the Swiss Federal Institute of Intellectual Property (IPI ) announced a remarkable success against a financial services provider BDSwiss…
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No money for AI expert opinions
Court cuts remuneration to zero: expert secretly used AI for expert opinions. Darmstadt Regional Court sets clear limits on the use of AI.
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Partially pixelated photos are portraits
Berlin Regional Court strengthens victims’ rights online and prohibits partially pixelated photos of brutal hammer torture in the context of image protection.
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Legal changes in 2026: What companies need to know now
Legal changes in 2026: EmpCo directive tightens greenwashing rules from September, AI Act applies from August. New e-commerce obligations for retailers.
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Puma wins with form stripes
Düsseldorf Higher Regional Court strengthens Puma: When stripes on sneakers infringe trademark rights – and where design is still permitted.
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Climate-neutral advertising unfair
Marburg District Court overturns climate-neutral label and natural advertising. Why greenwashing is risky and what will change for companies in the future.
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AI training despite reservation of use
Hamburg Higher Regional Court clarifies: When GTCs do not constitute an effective opt-out against AI training and why reservations of use must be machine-readable.
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No work title protection for Miss Moneypenny
Federal Court of Justice: No title protection rights to “Moneypenny”. Why the Bond character is not a work in its own right and what this means for trademarks and companies.
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EmpCo directive: risks for trademarks
The EmpCo Directive leads to significant risks for trademarks and trademark owners if trademarks can be understood as environmental statements.



















