
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Liability for AI-generated images
Is the creation of an AI image using an original a copyright infringement? How close does the result have to be to the original?
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Offline, but not free
Anyone who stores music or films offline on Spotify or Netflix is not making a private copy. The ECJ has ruled that no device levy is due here.
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AI diagnostic software patentable
AI diagnostic tools are generally patentable. Federal Court of Justice clarifies when software runs on the human body – and when it doesn’t.
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Illustrator fails against film producers
Action brought by an illustrator against the film adaptation of the School of Magical Animals dismissed. Individual design features are not eligible for protection.
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Fictitious founding years in luxury brands
Fictitious founding years as part of luxury brands can be misleading if the many years of expertise suggested do not exist.
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Redacting, but the right way
Redaction, but the right way. The Bavarian State Commissioner for Data Protection explains how to redact documents in compliance with data protection regulations.
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Cannabis with a click
According to the Federal Court of Justice, online marketing of products and treatments using cannabis with lists of complaints is prohibited advertising to the public.
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Designer brand without designer deceptive
ECJ: Designer trademark can be lost in case of deception. Anyone who wrongly suggests that the designer is still involved in the design process risks losing their trademark rights.
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Special as a trademark for beer
BPatG: Word mark “Spezial” for beer and gastronomy not registrable. What breweries and restaurateurs should consider in their trademark strategy.
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Rummage table instead of luxury
Düsseldorf Higher Regional Court prohibits TK Maxx from selling L’Oréal luxury cosmetics. The court confirms that rummage counters destroy the “aura of luxury”.
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Cyber attack and GDPR liability
GDPR damages for cyber attacks. Krefeld Regional Court denies liability for zero-day exploits and state-of-the-art software.
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Sustainable and CO₂-neutral misleading
CO₂-neutral is not the same as CO₂-reduced: Bochum Regional Court condemns retailer for misleading sustainability advertising. What companies now need to consider.
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Food flavoring or e-cigarette accessories?
Federal Court of Justice: Individual mixing components for e-cigarettes can also be considered refill containers. Previous advertising can continue to have legal effect.
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Free test drive in return
Karlsruhe Higher Regional Court: Influencer must label Audi and BMW posts as advertising – even if she was only reimbursed for travel expenses and there was no obligation to post.
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Limit for abusive GDPR requests
ECJ: Even a first GDPR request for information can be abusive. Refusal to provide information triggers compensation – even without data processing.

















