
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Performance protection under competition law for Capri-Sun stand-up pouches
Is the Capri-Sun stand-up pouch protected under competition law even though no trademark rights or other intellectual property rights exist (any more)?
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May the 4th be with you
Star Wars Tag Today, the DPMA is also commemorating Star Wars Day and the intellectual property strategy surrounding the star saga created by George Lucas. George Lucas and his company Lucasfilm began very early on with an extensive protection strategy to secure their intellectual property and the resulting income. Not only trademarks such as “Star…
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IDO association loses due to data protection cease and desist letter
IDO association fails with injunction action against car accessory dealer due to missing privacy policy on the eBay platform before the Stuttgart Regional Court.
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Trade Secrets Act: What companies need to do now
The new Trade Secrets Act (GeschGehG) changes the requirements for the protection of trade secrets in Germany.
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Name “cream cheese” for vegan spread?
Is it permissible to advertise a vegan spread with the statement “like cream cheese”? Or is such advertising anti-competitive?
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3 years imprisonment for infringement of a trademark
What is it all about? A trader in wristwatches imported a total of 29,032 wristwatches into the European Union and the Federal Republic of Germany, spread over 33 shipments. There was no contractual relationship between the trader and the trademark owners and the goods were imported into the EU/EEA without the consent of the trademark…
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No before/after pictures for cosmetic surgery
Are doctors allowed to advertise cosmetic surgery, in particular by presenting photos of patients before and after treatment?
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GEMA vs. YouTube
GEMA – YouTube. What happens when users of platforms upload videos with illegal content? This raises the question of whether platforms are liable for this.
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What exactly is an outlet?
Who is actually allowed to advertise with the term “outlet” and what does it mean? Is the use of “outlet” by online retailers permitted?
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Trademark protection for Lego figures
Can toy figures such as the Lego figures be protected as a 3D trademark or is it a purely technical effect that cannot be protected?
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Better Call Saul – limits of lawyer advertising
Lawyer advertising like Better Call Saul “Better Call Saul” is a spin-off of the hit series“Breaking Bad” in which Saul Goodman has to save his clients Walter White and Jesse Pinkman from the consequences of their crystal meth business, usually using less legal methods. Now Saul appears as the main character in his own prequel…
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The Marlboro Man and the tobacco advertising ban
Probably no longer permitted today: The Marlboro Man, cigarette icon of the 20th century. On the changes and requirements for tobacco and cigarette advertising.
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Amazon warning trap
Clemens Pfitzer, certified expert in intellectual property law and IT-law, outlines some of the most common reasons for cease and desist letters from retailers on Amazon.
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Rubik’s cube remains protected
The Rubik’s cube, which has been popular since the 1980s, remains protected as a 3D trademark. Following a decision by the EUG, the cancellation of the trademark would be rejected.



























