
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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EUR 30 million contractual penalty enforceable
Background to the case At the heart of the proceedings were long-standing trademark disputes between two companies relating to the design of jeans. The trademark…
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Amazon discount advertising anti-competitive
Online retailers on Amazon risk cease and desist letters under competition law if they advertise with strike prices and discounts on Amazon.
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Vegan apple leather misleading
Find out why apple leather is considered misleading. A case shows the problems behind vegan alternatives.
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Is coaching distance learning?
Is coaching distance learning? The Federal Court of Justice has ruled on this. Coaching providers now need to take action.
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Limits of information in trademark law
What are the limits of information in trademark law? What applies if you no longer know the customers and suppliers of infringing goods?
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R.I.P. ODR platform
Find out everything you need to know about the ODR platform and its discontinuation on 20.07.2025. What steps should companies take now?
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A leaf like any other
A stylized hemp leaf lacks the necessary distinctiveness to be registered as a trademark.
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New rules for advertising with sustainability
The German government plans to implement the new rules for advertising with sustainability and environmental claims and against greenwashing.
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AI training with Facebook and Instagram
The Cologne Higher Regional Court has decided whether Meta may use publicly accessible data for AI training with Facebook.
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Cancellation of the OBI color trademark
Learn more about the cancellation of the orange OBI color trademark and the challenges that come with color trademarks.
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Awards for KPW
According to Best Lawyers and Handelsblatt, Clemens Pfitzer and Markus Wekwerth are among Germany’s Best Lawyers 2025.
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Physician advertising for dietary supplements
Advertising by doctors is inadmissible if it contains health claims that do not correspond to established scientific knowledge.
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E-cigarette pods without age verification
The sale of so-called pods without age verification is anti-competitive. Companies must ensure the protection of minors – otherwise there is a risk of cease and desist letters
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Domain Yes, Company No
The combination with a top-level domain alone is not sufficient for generic terms to create a legally registrable company.
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GenAI and copyright
EUIPO study: Learn more about GenAI and copyright. What impact does generative artificial intelligence have on copyright law?
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Data from Facebook and Instagram for AI training
The Higher Regional Court of Cologne has ruled that Meta may use public user data from Facebook and Instagram for AI training.























