
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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The vegan label controversy
Dispute over vegan seals with a green V on a yellow background decided by the European Court of Justice due to the risk of confusion under trademark law.
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Fraudulent invoices for registrations
Find out how you can recognize fraudulent invoices for design, patent and trademark applications and protect yourself against them.
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No non-alcoholic gin
Is non-alcoholic gin legally permissible? Find out more about the debate on spirits designations and the ECJ’s decision.
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Coupon advertising for prescriptions
Coupon advertising for prescriptions is controversial. A decision by the Federal Court of Justice shows the legal conditions for pharmaceutical advertising.
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Patent search made easy
Perplexity Patents and Google Patents: Find out how you can easily search for prior art in patent law.
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Protection of secrets in court
Protecting secrets in court: what litigation tactics must companies use to protect sensitive information?
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Foreign trademarks as search terms
Düsseldorf Higher Regional Court decides on the infringement of a protected trademark by keyword advertising in e-commerce.
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GEMA wins against OpenAI
GEMA wins against OpenAI: The ruling is likely to have far-reaching consequences for the AI industry and copyright protection.
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German mushrooms from Holland and Poland
Can a supermarket advertise German mushrooms if the product actually comes from Holland? Find out more here.
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New withdrawal button 2026
Introduction: Simple withdrawal with a click From June 19, 2026, a new obligation will become a reality for online retailers in the EU: the so-called withdrawal button. The reason for this is EU Directive (EU) 2023/2673 of 22.11.2023, which aims to make the withdrawal from online contracts just as easy as concluding them. Consumers should…
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Vegan liqueur allowed without egg?
Is egg-free liqueur permitted? Discover the legal nuances and the ruling on vegan egg liqueur.
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Risks and side effects for influencers
Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.
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Getty Images vs. Stability AI
The dispute between Getty Images and Stability AI raises important questions about trademarks, copyrights and artificial intelligence.
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Shipping costs in advertisements
What obligations do retailers have regarding shipping costs in their advertisements? The Bochum Regional Court has a clear opinion on this.
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Purchase on account as a sales promotion
Find out when purchase on account is classified as a sales promotion and which information obligations online retailers must observe.
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Beauty claim or health claim
Beauty claim or health claim? Find out how legal decisions influence the advertising of collagen drinks.






















