
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Misleading advertising with EU organic label
Find out why the Regional Court of Stuttgart classifies the use of the EU organic seal for organic products in the footer as anti-competitive.
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Is biobased a sham?
Bio-based: Find out what competition law requirements are placed on advertising with sustainability for packaging.
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GTC only online?
Is it sufficient to only refer to the GTC online? The Federal Court of Justice has decided this question in connection with references to online GTCs in offline contracts.
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National trademark also works across borders
A decision by the ECJ on ownership in other EU countries strengthens the laws of national trademark owners in cross-border online trade.
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EU DATA ACT applies from today
The Data Act comes into force on 12.09.2025. Discover the opportunities and obligations it brings for companies.
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AI imitation of dubbing voice infringes personality rights
The imitation of a dubbing voice by AI raises legal questions. Does this infringe the personal rights of the voice actor?
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Expensive formal error in cease and desist letter
Errors in the form of competition law cease and desist letters can be expensive, as a decision by the Regional Court of Frankfurt am Main shows.
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Online coaching is not distance learning
Munich District Court clarifies that online coaching is not distance learning if the support is comparable to face-to-face events.
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Payback capped for medical devices
Federal Court of Justice ruling stipulates that only PAYBACK points worth a maximum of one euro are permitted per medical product sold.
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Risk of incorrect revocation instructions
A recent decision by the Higher Regional Court of Stuttgart shows the harsh consequences of incorrect withdrawal instructions in e-commerce.
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Turkey imports without brand exhaustion
Parallel imports outside the EEA, in particular Turkey, cannot claim exhaustion to defend against trademark claims
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Hatefluencers are not competitors
As an influencer, can you defend yourself against the accusation of being a hatefluencer with the means of competition law or not?
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Advertising with before and after pictures for Hyaluron
Is advertising with before and after pictures for wrinkle and lip injections permitted? The Federal Court of Justice has clearly decided the question.
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EUR 30 million contractual penalty enforceable
Background to the case At the heart of the proceedings were long-standing trademark disputes between two companies relating to the design of jeans. The trademark owner had been involved in several disputes against a jeans manufacturer before various courts since 2006. In 2006, the parties reached an out-of-court settlement. In this settlement, the jeans manufacturer…
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Amazon discount advertising anti-competitive
Online retailers on Amazon risk cease and desist letters under competition law if they advertise with strike prices and discounts on Amazon.























