KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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Danger for trademark without consent
EUG: Silence is not consent. Why the EU trademark Danger was canceled despite cooperation and what companies can learn from it.
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Puma wins with form stripes
Düsseldorf Higher Regional Court strengthens Puma: When stripes on sneakers infringe trademark rights – and where design is still permitted.
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Climate-neutral advertising unfair
Marburg District Court overturns climate-neutral label and natural advertising. Why greenwashing is risky and what will change for companies in the future.
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AI training despite reservation of use
Hamburg Higher Regional Court clarifies: When GTCs do not constitute an effective opt-out against AI training and why reservations of use must be machine-readable.
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No work title protection for Miss Moneypenny
Federal Court of Justice: No title protection rights to “Moneypenny”. Why the Bond character is not a work in its own right and what this means for trademarks and companies.
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EmpCo directive: risks for trademarks
The EmpCo Directive leads to significant risks for trademarks and trademark owners if trademarks can be understood as environmental statements.
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FAQs from the EU Commission on the EmpCo Directive
The EU Commission’s FAQs on the EmpCo Directive clarify important questions on implementation and the impact on companies.
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Copyright on furniture
Copyright on furniture: The ECJ strengthens the protection of design furniture and clarifies when creative design is protected against imitation.
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Amazon Smile prevails
Trademark application rejected due to similarity to Amazon Smile. EUIPO on the scope of protection for trademarks with a reputation.
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Platforms are liable for sensitive data in user ads
When a complaint leads to loss of control What begins as a harmless classifieds platform can quickly develop into a drastic example of how privacy…
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Rudolph saves Christmas (Don’t buy fakes)
We wish you a Merry Christmas The first day of Advent traditionally marks the start of the Christmas season in Germany. The days are getting…
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Amazon is a VLOP
Now confirmed by the courts: Amazon is a VLOP (Very Large Online Platform). What are the consequences of this classification under the Digital Services Act?
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EU guarantee madness
Warranty madness in the EU: New EU regulations on information obligations regarding warranty rights in online trading from 27.09.2026.
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Brokerage contract ineffective per click
Can a brokerage contract be invalid if the labeling of the button to conclude the contract is incorrect? The Federal Court of Justice says yes.
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Distance Learning Act soon to be history?
Standards Control Council calls for the Distance Learning Act to be abolished because it is a bureaucratic burden that is no longer practicable for anyone.
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The vegan label controversy
Dispute over vegan seals with a green V on a yellow background decided by the European Court of Justice due to the risk of confusion under trademark law.
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Fraudulent invoices for registrations
Find out how you can recognize fraudulent invoices for design, patent and trademark applications and protect yourself against them.
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Direct advertising through registration
Direct marketing by registration: Is registration sufficient under data protection law for the use of emails for marketing purposes?