
KPW
Magazine.
KPW
Magazine.
All about trademarks
Digital and AI
Advertising and competition
Creativity and design
Archive
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AI logos without copyright protection
AG Munich denies copyright protection for AI-generated logos. The decisive factor is the human creative influence on the result.
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Lux is not Luv
LUX vs. LUV The word mark “Lux” was applied for at the German Patent and Trade Mark Office (DPMA) on October 1, 2020 and registered…
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Medfluencer? Doctor advertises on Instagram
Medfluencer? Gericht untersagt Arzt Werbung auf Instagram für Sonnencreme und Batterien wegen Verstoßes gegen die ärztliche Berufsordnung.
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Abstract revocation instruction is sufficient
Entrepreneurs do not have to specifically inform consumers. It is sufficient to state the statutory conditions for withdrawal.
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UK trademarks lose effect in EU opposition proceedings
The European Court of Justice has ruled that older trademarks protected in the UK can no longer serve as a basis for oppositions against EU…
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Motion mark versus word/figurative mark
EUIPO rejects motion mark “Lamborghini” due to likelihood of confusion with earlier Tonino Lamborghini trademarks.
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E-mail addresses in the association
The Federal Court of Justice decides: Association members can request email addresses of other members – even against the will of the board and despite the GDPR.
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Sharing passwords within the Group can be expensive
Trust is good, license is better Specialized information systems are indispensable in the modern corporate world. But while IT departments around the world are trying…
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WTR 1000, 2026: 1 x silver and 2 x bronze for KPW
KPW and the partners Clemens Pfitzer and Dr. Markus Wekwerth will also be recognized in the WTR 1000 ranking for trademark law experts in 2026.
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No limits to the tobacco advertising ban?
Where does the tobacco advertising ban begin? The Regional Court of Heidelberg recently had to deal with this question. It came to a broad interpretation of the term “advertising” which, in our view, is not convincing and poses more problems than creating clarity for the providers concerned.
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AI memorizes entire books
When the AI knows Harry Potter by heart Researchers at Stanford University have proven what many copyright holders feared: Large language models such as ChatGPT,…
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LEGO loses design protection
The EGC confirms: A rectangular Lego brick has no individual character compared to a square predecessor design. Duplication alone is not enough.
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Liability for AI search results
The Regional Court of Frankfurt am Main has ruled for the first time on the liability of search engine operators for AI-generated search results (AI overviews).











