Automotive

and

Mobility.

The best possible protection starts with understanding: We know the legal challenges of the automotive industry and its suppliers in IP and IT law and have been successfully advising our clients for many years.

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Automotive – car manufacturers and suppliers

The automotive sector is at the heart of German industry. It encompasses the development, manufacture, sale and after-sales service of vehicles as well as the production of automotive components by suppliers. This sector is characterized by a high level of innovation, intense competitive pressure and complex supply chains. Companies are faced with the challenge of continuously optimizing their production processes, integrating technological innovations and at the same time complying with strict safety, environmental and quality standards. The value chain extends from research and development to production, sales and customer service.

Vehicles not only embody mobility solutions, but are also an expression of technical innovation, design and trademark. In order to survive in global competition, it is essential to consistently protect technologies, trademarks and designs while complying with regulatory requirements.

The increasing digitalization of the automotive industry is a key factor. Software is an essential component of modern vehicles. As digitalization and globalization progress, the challenges and requirements for car manufacturers and their suppliers are changing. At the same time, increasing competition from China and other countries is increasing the pressure on the German automotive industry. This requires legal advice that takes into account not only national regulations, but also international and cross-border issues. Compliance with IT security standards and data protection requirements is also becoming increasingly important.

IP and IT law in the automotive industry

The automotive industry faces specific challenges in the area of intellectual property (IP) and information technology (IT) law. Patents, trademarks and technical designs are decisive competitive advantages that must be protected against counterfeiting, product piracy and unfair competition. At the same time, networked systems, software components and IT security are gaining in importance as modern vehicles are increasingly digitalized and networked. This applies in particular to future topics such as autonomous driving.

Trademark protection in the automotive industry

Building a strong trademark is of central importance for car manufacturers and suppliers in order to stand out from the competition and build trust with customers. This requires comprehensive protection strategies that also include design elements of vehicles and other elements in trademark protection. We support companies in the registration, administration and monitoring of trademark rights and carry out comprehensive searches to avoid conflicts with other rights holders. We also work closely with customs authorities to combat product piracy and trademark infringements.

Patents, designs and copyrights in the automotive sector

Technological innovations and creative vehicle concepts are of crucial importance for the automotive industry. Protection through patents and registered design rights ensures a competitive edge and promotes investment in research and development. Effective patent protection is crucial for companies to safeguard their technical innovations and achieve long-term economic benefits. We offer you worldwide support in the registration, administration and monitoring of designs and registered designs and consistently enforce your patent and design rights against infringers.

Competition law and advertising

Competition law in the automotive industry is about protection against unfair practices and compliance with legal requirements. In addition to safety and environmental standards, companies are obliged to provide transparent information on technical data, consumption figures and emission limits. Compliance with these labeling obligations is particularly important in international trade and in the online marketing of vehicles. We offer car manufacturers and suppliers comprehensive advice on the implementation of competition law requirements and support them in complying with all relevant labeling obligations.

IT law, e-commerce and data protection in the automotive industry

Advancing digitalization has also brought about a lasting transformation in the automotive sector. Vehicles are becoming increasingly networked and offer digital added value, while online sales channels and digital customer services are gaining in importance. IT law issues, such as IT security, data protection and the legally compliant design of online platforms, are of central importance in this context. Our expertise enables us to support you with digitalization projects, software development, the implementation of secure IT solutions and compliance with data protection regulations. This enables you to operate in a legally secure manner, even in an increasingly digital market environment.

Our expertise – your advantage

Our many years of experience and specialization in IP and IT law enable us to develop tailor-made solutions for the specific requirements of the automotive industry. We support you from strategic advice through to the enforcement of your laws in order to ensure your long-term success in a dynamic, international market environment.