Dr. Markus
Wekwerth
Attorney . Partner
Specialist lawyer for intellectual property rights
German, English
Dr. Markus Wekwerth was admitted to the bar in 2005 and has worked in intellectual property law since the beginning of his career. His practice focuses on trademark and competition law, where he advises and represents his clients throughout Europe both in and out of court. In 2010, he was awarded a doctorate for his dissertation on “Legal aspects of ambush marketing at major sporting events”.
Legal proceedings
Dr. Markus Wekwerth has many years of experience in the judicial enforcement of intellectual property rights, in particular trademarks, designs and copyrights. He is characterized by a meticulous and creative approach and is known for his results-oriented advice. The defense of his clients in passive proceedings is of course also part of his practice area.
Industrial property rights
Legislators have prioritized the creation of property rights such as trademarks and designs over the enforcement of rights. Dr. Markus Wekwerth is a proven specialist when it comes to registering unusual trademarks and designs, even in the face of opposition. If necessary, he will go through all instances and has already achieved several successes at the Federal Patent Court.
Clients
The clients advised by Dr. Markus Wekwerth are predominantly from the consumer goods industry and the IT sector. He advises various shoe and fashion companies, beverage and food manufacturers, advertising agencies, software companies and numerous online stores with a wide range of orientations.
Experience
Dr. Markus Wekwerth can look back on 20 years of professional experience and brings with him the experience of hundreds of court proceedings, trademark applications and countless out-of-court proceedings. Already during his studies, he focused on his current field of activity, which he always fills with passion.
Personality
Dr. Markus Wekwerth is characterized by his friendliness and charm as well as his tenacity in prosecuting and defending cases. He vigorously represents his clients’ interests without losing sight of the individual.
Legal Tech
Dr Markus Wekwerth has been a strong advocate for the digitalization of legal services for years and is a driving force when it comes to the use of modern technologies. He does his own programming, which is why he is very familiar with the needs of his technology-driven clients – because he speaks the same language.
Promotion
The subject of the work is the legal problem areas in connection with so-called “ambush marketing” in the context of major sporting events, whose image-rich and publicity-effective environment provides fertile ground for the marketing strategies of commercial enterprises of all sizes and orientations. From the organizers’ point of view, the associated communication opportunities should be reserved as exclusively as possible for official sponsors, licensees and other event partners. They make considerable financial contributions in order to belong to the limited circle and to be able to advertise with their commitment as such as well as the organizer’s predicates.
Dr. Markus Wekwerth
Profile
Vita
- Studied in Erlangen and Tübingen.
- Legal clerkship in Tübingen.
- Attorney since 2005.
- Attorney at Mossmayer, Hoffmann & Partner until 2012
- 2012 Joined Kurz Pfitzer Wolf & Partner (KPW) as a partner
- 2021 Foundation of the legal tech company Servokat GmbH(carvokat.de)
Memberships
Publications and lectures
- Legal aspects of ambush marketing in the context of major sporting events
- Various publications in technical journals (e.g. CHIP)
- Repeated articles in legal media
- Regular lecturing on intellectual property rights and legal tech
