Successfully
registering
trademarks.
Successfully
registering
trademarks.
Trademark protection begins with the registration of the trademark. Our team of experienced trademark experts will advise you on trademark registration and register trademarks for you worldwide.
Trademark application
In einer Welt, in der der Wettbewerb immer härter und internationaler wird ist der Schutz von Markennamen, Logos und anderen Zeichen entscheidend für den langfristigen Erfolg eines Unternehmens. Die Markenanmeldung ist der erste und wichtigste Schritt, um Ihre Marke zu schützen und sich dauerhaft von der Konkurrenz abzuheben. Doch warum sollte man eine Marke anmelden und welche Vorteile bietet dieser Schritt? Was kann man überhaupt als Marke anmelden? Welche Kosten sind mit einer Markenanmeldung verbunden? Was muss ich beachten, wenn ich eine Marke anmelden möchte und wie läuft der Prozess der Markenanmeldung ab?
Find out how you can benefit from a professional trademark application and why this step is the basis for your long-term success. Our service provides you with competent and comprehensive support – from consultation and examination to the successful registration of your trademark.
Advantages of a trademark application
Ganz gleich, ob Sie ein Start-up, ein Einzelunternehmer oder ein etabliertes Unternehmen sind – eine eingetragene Marke bietet zahlreiche Vorteile. Sie schützt Ihr Wortzeichen , Logo oder auch andere Kennzeichen wie z.B. Farben, Töne und andere Markenformen rechtlich vor Nachahmung und unbefugter Nutzung durch Dritte. Neben verschiedenen Markenformen gibt es auch noch verschiedene Arten von Marken, neben der üblichen Individualmarke sind dies Kollektiv- und Gewährleistungsmarken.
Das Markenrecht gewährt dem Inhaber einer Marke ein staatlich gewährtes Monopolrecht zur Nutzung derselben im geschäftlichen Verkehr. Zudem stärkt eine erfolgreiche Markenanmeldung die Identität Ihres Unternehmens. Eine eingetragene Marke schafft Vertrauen bei Kunden, Investoren und Geschäftspartnern und steigert den Wert Ihres Unternehmens, Ihrer Produkte und Dienstleistungen. Wer eine Marke anmeldet, investiert nicht nur in rechtlichen Schutz, sondern auch in den langfristigen Wiedererkennungswert seiner Produkte und Dienstleistungen. Eine Markenanmeldung vermeidet zudem das Risiko, dass Dritte gleiche oder ähnlichen Zeichen später als Marken anmelden und daraus Ansprüche gegen einen selbst geltend machen.
In contrast to other property rights such as patents, utility models, designs, registered designs and copyrights, a trademark does not have a maximum term of protection, but can be renewed again and again every 10 years. There are numerous trademarks that are well over 100 years old.
What can you register as a trademark?
Es gibt viele Markenformen die angemeldet werden können. Als Marke können z.B. Zeichen, Wörter, Buchstabenkombinationen, Zahlen, Abbildungen, Farben, Klangfolgen, dreidimensionale Gestaltungen (z. B. Verpackungen oder Produktformen) und sogar Bewegungs- oder Hologramm-Marken angemeldet werden, sofern sie geeignet sind, Waren oder Dienstleistungen eines Unternehmens von denen anderer Unternehmen zu unterscheiden. Die Eintragungsfähigkeit setzt voraus, dass die Marke unterscheidungskräftig ist und kein absolutes Schutzhindernis vorliegt, etwa eine rein beschreibende Angabe oder eine Täuschungsgefahr.
What does a trademark application cost?
The costs of a trademark application consist of the official fees and the costs for the lawyers commissioned with the application if you use their services. We offer registration in many countries at attractive all-inclusive prices so that the costs are transparent and calculable for you.
Germany (DPMA)
Basic
Registration (in up to 3 classes)
390€
plus VAT.
plus 290 € official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant for Germany
- Communication with the DPMA during the entire application procedure
- Processing of fee payments with the DPMA
- Responding to any objections raised by the DPMA with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
Premium
Registration (in up to 3 classes)
+ similarity search
680€
plus VAT.
plus 290 € official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant for Germany
- Communication with the DPMA during the entire application procedure
- Processing of fee payments with the DPMA
- Responding to any objections raised by the DPMA with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant for Germany. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in various languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on pharmaceuticals for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
* Additional costs are incurred for searches for picture elements or other elements.
COMPLETE
Registration (in up to 3 classes)
+ Similarity search
+ 1 year trademark monitoring
730€
plus VAT.
plus 290 € official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant for Germany
- Communication with the DPMA during the entire application procedure
- Processing of fee payments with the DPMA
- Responding to any objections raised by the DPMA with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant for Germany. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in various languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on pharmaceuticals for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
- 1 year monitoring of the trademark with regular information on identical and similar trademark applications in Germany.
* Additional costs are incurred for searches for picture elements or other elements.
European Union (EUIPO)
Basic
Registration (in up to 3 classes)
590€
plus VAT.
plus € 850 to € 1,050 official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant to the EU
- Communication with the EUIPO throughout the application process
- Processing of fee payments with the EUIPO
- Responding to any objections raised by the IPI with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
Premium
Registration (in up to 3 classes)
+ similarity search
1.580€
plus VAT.
plus € 850 to € 1,050 official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant to the EU
- Communication with the EUIPO throughout the application process
- Processing of fee payments with the EUIPO
- Responding to any objections from the EUIPO with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant to the EU. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in different languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on pharmaceuticals for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
* Additional costs are incurred for searches for picture elements or other elements.
COMPLETE
Registration (in up to 3 classes)
+ Similarity search
+ 1 year trademark monitoring
1.730€
plus VAT.
plus € 850 to € 1,050 official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant to the EU
- Communication with the EUIPO throughout the application process
- Processing of fee payments with the EUIPO
- Responding to any objections from the EUIPO with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant to the EU. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in different languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on pharmaceuticals for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
- 1 year monitoring of the trademark with regular information on identical and similar trademark applications in the EU.
* Additional costs are incurred for searches for picture elements or other elements.
Switzerland (IGE)
Basic
Registration (in up to 3 classes)
490€
plus VAT.
plus CHF 550 official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant to Switzerland
- Communication with the IPI during the entire application process
- Processing fee payments with the IPI
- Responding to any objections raised by the IPI with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
Premium
Registration (in up to 3 classes)
+ similarity search
780€
plus VAT.
plus CHF 550 official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant to Switzerland
- Communication with the IPI during the entire application process
- Processing fee payments with the IPI
- Responding to any objections raised by the IPI with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant to Switzerland. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in various languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on medicinal products for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
* Additional costs are incurred for searches for picture elements or other elements.
COMPLETE
Registration (in up to 3 classes)
+ Similarity search
+ 1 year trademark monitoring
830€
plus VAT.
plus CHF 550 official fees
- Checking the protectability of your trademark
- Advice on any necessary adjustments and the brand shape
- Coordination and creation of a list of goods and services tailored to your needs
- Search for identical trademarks in all registers relevant to Switzerland
- Communication with the IPI during the entire application process
- Processing fee payments with the IPI
- Responding to any objections raised by the IPI with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant to Switzerland. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in various languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on medicinal products for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
- 1 year monitoring of the trademark with regular information on identical and similar trademark applications in Switzerland.
* Additional costs are incurred for searches for picture elements or other elements.
International (WIPO)
Basic
Registration (up to 2 countries)
690€
plus VAT.
plus official fees
- Checking the stock of your base brand
- Advice on any necessary adjustments
- Coordination and, if necessary, adaptation of a list of goods and services tailored to your needs for the individual countries
- Search for identical trademarks in all registers relevant to the application
- Communication with WIPO and the base office during the entire application process
- Processing of fee payments with the base office and WIPO
- Responding to any complaints from WIPO or the base office with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
Premium
Registration (up to 2 countries**)
+ similarity search
1.080€
plus VAT.
plus official fees
- Checking the stock of your base brand
- Advice on any necessary adjustments
- Coordination and, if necessary, adaptation of a list of goods and services tailored to your needs for the individual countries
- Search for identical trademarks in all registers relevant to the application
- Communication with WIPO and the base office during the entire application process
- Processing of fee payments with the base office and WIPO
- Responding to any complaints from WIPO or the base office with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant to the application**. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in different languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on pharmaceuticals for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
* Additional costs are incurred for searches for picture elements or other elements.
** if one of the countries is an association of several countries (e.g. EU, OAPI, Benelux), higher costs are incurred
COMPLETE
Registration (up to 2 countries**)
+ Similarity search
+ 1 year trademark monitoring
1.180€
plus VAT.
plus official fees
- Checking the stock of your base brand
- Advice on any necessary adjustments
- Coordination and, if necessary, adaptation of a list of goods and services tailored to your needs for the individual countries
- Search for identical trademarks in all registers relevant to the application
- Communication with WIPO and the base office during the entire application process
- Processing of fee payments with the base office and WIPO
- Responding to any complaints from WIPO or the base office with regard to the classification of goods and services
- Monitoring the 10-year term of protection and reminder to renew
- Detailed identity and similarity search for a word mark or word elements* in a word/figurative mark in all registers relevant to the application**. In addition to the similarity search, the search also includes information on company trademarks, relevant opposition proceedings, word meanings in different languages, domains, internet searches, social media, apps, music and video and alcohol as well as information on pharmaceuticals for goods in classes 10 and 5.
- Detailed evaluation and assessment of the research with risk analysis and recommendation for further action.
- 1 year monitoring of the trademark with regular information on identical and similar trademark applications in the countries applied for.
* Additional costs are incurred for searches for picture elements or other elements.
** if one of the countries is an association of several countries (e.g. EU, OAPI, Benelux), higher costs are incurred
Register trademark
6 steps,
that you observe
should!
Registering a trademark is an important step in legally protecting your company and your products or services. A trademark strengthens your market position and prevents third parties from using your commercial designation without permission. But registering a trademark requires careful preparation. Here are the six most important steps you should take to successfully register your trademark.
1. trademark strategy and scope of protection
Before you apply for a trademark, you should consider what type of trademark you want to protect for which goods and services and what the aim of the protection is.
2. examination of protectability
Not every sign name can be registered as a trademark. There must be no absolute grounds for refusal (e.g. lack of distinctiveness or descriptive indications).
3. research for existing laws
Before applying, a trademark search should be carried out to ensure that the desired trademark is not already used or protected by another company. A collision with existing trademarks can lead to contradictions or legal disputes.
4. prepare and submit the application
The trademark application requires careful preparation to ensure that the filing is successful.
Please note: The application and its content cannot be changed later, or only to a very limited extent. Goods and services can be deleted, but not added.
5. examination by the trademark office
After the application has been filed, the competent office examines the formal requirements and the absolute grounds for refusal. If the office sees no obstacles, the application is published. Third parties then have the opportunity to file an opposition against the trademark within three months of publication if they can assert earlier laws.
6 Registration and term of protection
If the trademark is successfully registered, the applicant receives a certificate of registration. The term of protection is initially 10 years and can be extended as often as required for a further 10 years.
Our expertise – your advantage
Our law firm has many years of experience in registering and managing trademark rights worldwide. We currently manage trademarks on every continent in over 110 countries for our clients. We therefore know the requirements for trademarks in Germany and abroad and have a very good international network of trademark experts to advise and represent you optimally in protecting your trademark rights anywhere in the world. Our team of trademark experts combines many years of experience and sound legal expertise with practice-oriented advice to achieve the best trademark protection for you. You benefit from:
- Advice and analysis:
We advise you on how, where and to what extent you should register your trademark and which registration makes sense and which does not. - Legal expertise:
Regular training and an intensive exchange within our professional network ensure that we are always informed about the latest developments in trademark law. - Experience with trademark offices:
Thanks to our many years of experience, we know the special features of the individual trademark offices and can therefore advise and represent you optimally. - International network:
We have a strong international network and are involved in international trademark law organizations such as INTA and ECTA. We work together with trademark attorneys worldwide in order to be able to handle trademark applications worldwide. - Individual support:
We provide you with individual support and develop customized solutions for your trademark application so that you receive the best possible protection.
Questions about trademark registration?
We are happy to
advise you on
trademark law!
Our team
For trademark applications
Our team
For trademark applications
