Künstliche Intelligenz, Maschinelles Lernen, Rechtsanwalt, IT-Recht, AI, AI-Act, KI, KI-Verordnung

Consulting

on artificial

Intelligence.

The use of AI is challenging! Our team of experienced attorneys will provide you with competent advice on all questions relating to artificial intelligence.

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Legal challenges in the use of artificial intelligence (AI)

Artificial Intelligence (AI) is a driver of innovation and competitiveness, but it can also entail significant legal risks. In a digitalized economy, the use of AI systems to increase automation and productivity is of central importance. At the same time, the use of AI can lead to a loss of control over trade secrets and know-how and result in legal disputes, e.g., in the areas of copyright, data protection, and personal rights. Sound legal advice and support is therefore essential for companies—from development and training to the use of AI.

Who is affected by legal issues relating to AI?

Basically, AI and the associated legal issues now affect almost every company, albeit in different ways and to varying degrees. Do you use AI systems in your company, e.g. for customer service chatbots or automated decision-making processes? Do you use machine learning for product recommendations or do you use AI-based analysis tools? Do you develop AI applications yourself or do you offer AI services? Do you use AI in HR, for example for automated recruiting or performance appraisals? Do you use AI systems for risk analysis or fraud detection? Do you process personal data using AI systems or do you make automated decisions with legal effect? Do your employees use AI tools to create texts, images or code? Do you use generative AI for marketing or development purposes?

Depending on how you use or develop AI systems as part of your business activities, you will be subject to different requirements and specifications when handling these systems. It is important to identify and implement the individual legal requirements of both the EU AI Regulation and other legal regulations.

Advice on AI law

We provide you with comprehensive advice on all legal issues relating to AI. We work with you to develop individual concepts that are precisely tailored to the requirements of your company and your business processes. In doing so, we not only focus on compliance with legal requirements, but also take your economic interests and technical feasibility into account as far as possible.

Our consulting services include, for example

Advice on the AI Regulation (AI Act):
We support you in implementing the requirements of the EU AI Regulation, from the documentation obligation and transparency requirements to the specific requirements for high-risk AI systems.
Risk assessment and classification of AI systems:
We analyze your AI applications and evaluate them according to the risk classes of the AI Regulation in order to warrant legally compliant development and deployment strategies.
Development of AI governance structures:
We create legally compliant governance concepts and compliance processes that organize the use of AI in your company in a legally compliant manner.
Creation of internal AI guidelines and usage regulations:
We develop customized internal guidelines for the use of AI tools by your employees that take into account both legal requirements and your business interests. These include regulations on the permitted and unauthorized use of AI systems, specifications for the quality assurance of AI-generated content and rules of conduct for handling sensitive data.
Drafting and reviewing AI contracts:
Whether license agreements for AI software, SaaS contracts for AI services or development contracts – we draft and review the necessary contracts to minimize liability risks and safeguard copyright aspects.
Copyright and intellectual property in the context of AI:
We provide comprehensive advice on copyright issues when using AI systems. This includes clarifying the authorship of AI-generated works, the legally compliant use of training data, avoiding copyright infringements through AI outputs and securing your own intellectual property rights. We support you in drafting license agreements and advise you on issues relating to the protectability of AI-based developments.
Personal rights and AI:
We advise you on the personal rights risks associated with the use of AI, in particular the use of images, voices or other personality-related characteristics by AI systems. This includes the legally compliant design of deepfake applications, the use of personality traits for training purposes and protection against violations of personality rights by AI-generated content.
Data protection and AI:
We advise you on the GDPR-compliant design of AI applications, in particular with regard to the processing of personal data, automated decision-making and profiling. In doing so, we examine the lawfulness of data processing, the requirements for transparency and information for data subjects and the protection of data subjects’ rights. We support you in carrying out data protection impact assessments for AI systems and develop data protection-compliant concepts for the use of AI.
Dealing with supervisory authorities:
If you come into contact with AI supervisory authorities, market surveillance authorities or data protection authorities, we will provide you with expert advice and represent your interests.
Training and awareness-raising:
We offer target group-specific training for your employees and managers to raise awareness of AI law issues and promote legally compliant conduct. Our training courses cover topics such as the legally compliant use of AI tools in everyday working life, copyright risks when using generative AI, data protection requirements and compliance with internal AI guidelines. We provide practical training on what your employees need to pay attention to when using AI in order to avoid legal risks.

Our expertise – your advantage

The team of KPW has experience and know-how in advising and representing clients in all matters relating to AI law. Our specialized attorneys combine sound legal expertise with practice-oriented strategies to optimally protect your business interests. You benefit from:

Technical and legal expertise:
We have our own experience in dealing with AI, as we also use the relevant tools ourselves and therefore also bring a technical understanding to the table. Where this is not enough, we also work with external AI experts who have extensive knowledge of technical and organizational measures in the AI field and cooperate closely with our lawyers specializing in AI law.
Interdisciplinary advisory expertise:
By dovetailing our expertise in the areas of IT and IP law, we offer you holistic advice on artificial intelligence issues from a single source. This enables us to comprehensively address the diverse legal challenges posed by the use of AI.
Experience in dealing with supervisory authorities:
We have been advising companies on legal matters for many years, including in their dealings with national and European authorities. Our experience in dealing with the relevant authorities enables us to provide you with expert advice to minimize your risks.
Individual support:
We develop tailor-made solutions that take your specific AI legal requirements and economic needs into account. In doing so, we focus on the specifics of your industry and the respective application scenarios of your AI systems.
Success-oriented action:
The aim of our advice is to provide legal support for your AI projects so that they can be implemented successfully, while protecting your interests in the long term and providing you with the best possible support in implementing legal requirements. To this end, we incorporate all relevant regulations and business requirements into our advice in order to guarantee a comprehensive and future-proof AI concept.