Automotive

and

Mobility.

The best possible protection starts with understanding: We know the legal challenges of the automotive industry and its suppliers in IP and IT law and have been successfully advising our clients for many years.

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Automotive – car manufacturers and suppliers

The automotive sector is at the heart of German industry. It encompasses the development, manufacture, sale and after-sales service of vehicles as well as the production of automotive components by suppliers. This sector is characterized by a high level of innovation, intense competitive pressure and complex supply chains. Companies are faced with the challenge of continuously optimizing their production processes, integrating technological innovations and at the same time complying with strict safety, environmental and quality standards. The value chain extends from research and development to production, sales and customer service.

Vehicles not only embody mobility solutions, but are also an expression of technical innovation, design and trademark. In order to survive in global competition, it is essential to consistently protect technologies, trademarks and designs while complying with regulatory requirements.

The increasing digitalization of the automotive industry is a key factor. Software is an essential component of modern vehicles. As digitalization and globalization progress, the challenges and requirements for car manufacturers and their suppliers are changing. At the same time, increasing competition from China and other countries is increasing the pressure on the German automotive industry. This requires legal advice that takes into account not only national regulations, but also international and cross-border issues. Compliance with IT security standards and data protection requirements is also becoming increasingly important.

IP and IT law in the automotive industry

The automotive industry faces specific challenges in the area of intellectual property (IP) and information technology (IT) law. Patents, trademarks and technical designs are decisive competitive advantages that must be protected against counterfeiting, product piracy and unfair competition. At the same time, networked systems, software components and IT security are gaining in importance as modern vehicles are increasingly digitalized and networked. This applies in particular to future topics such as autonomous driving.

Trademark protection in the automotive industry

Der Aufbau einer starken Marke ist für Autohersteller und Zulieferer von zentraler Bedeutung, um sich von der Konkurrenz abzuheben und Vertrauen bei den Kunden aufzubauen. Hier bedarf es umfassender Schutzstrategien, die auch Designelemente von Fahrzeugen und anderen Elemente in den Markenschutz mit einbeziehen. Wir unterstützen Unternehmen bei der Anmeldung, Verwaltung und Überwachung von Markenrechten und führen umfassende Recherchen durch, um Konflikte mit anderen Rechteinhabern zu vermeiden. Zudem arbeiten wir eng mit den Zollbehörden zusammen, um Produktpiraterie und Markenrechtsverletzungen zu bekämpfen.

Patents, designs and copyrights in the automotive sector

Technologische Innovationen und kreative Fahrzeugkonzepte sind von entscheidender Bedeutung für die Automobilbranche. Der Schutz durch Patente und eingetragene Designrechte sichert den Vorsprung im Wettbewerb und fördert Investitionen in Forschung und Entwicklung. Ein effektiver Patentschutz ist für Unternehmen von entscheidender Bedeutung, um ihre technischen Innovationen abzusichern und langfristig wirtschaftliche Vorteile zu erzielen. Wir bieten Ihnen weltweit Unterstützung bei der Anmeldung, Verwaltung und Überwachung von Designs und Geschmacksmustern und setzen Ihre Patent- und Designrechte gegenüber Verletzern konsequent durch.

Competition law and advertising

Im Bereich des Wettbewerbsrechts geht es in der Automobilbranche um den Schutz vor unlauteren Praktiken und die Einhaltung gesetzlicher Vorgaben. Neben Sicherheits- und Umweltstandards sind Unternehmen dazu verpflichtet, transparente Informationen zu technischen Daten, Verbrauchswerten und Emissionsgrenzwerten bereitzustellen. Die Einhaltung dieser Kennzeichnungspflichten ist insbesondere im internationalen Handel und bei der Online-Vermarktung von Fahrzeugen von zentraler Bedeutung. Wir bieten Autoherstellern und Zulieferern umfassende Beratung zur Umsetzung wettbewerbsrechtlicher Vorgaben und unterstützen sie bei der Einhaltung aller relevanten Kennzeichnungspflichten.

IT law, e-commerce and data protection in the automotive industry

Advancing digitalization has also brought about a lasting transformation in the automotive sector. Vehicles are becoming increasingly networked and offer digital added value, while online sales channels and digital customer services are gaining in importance. IT law issues, such as IT security, data protection and the legally compliant design of online platforms, are of central importance in this context. Our expertise enables us to support you with digitalization projects, software development, the implementation of secure IT solutions and compliance with data protection regulations. This enables you to operate in a legally secure manner, even in an increasingly digital market environment.

Our expertise – your advantage

Our many years of experience and specialization in IP and IT law enable us to develop tailor-made solutions for the specific requirements of the automotive industry. We support you from strategic advice through to the enforcement of your laws in order to ensure your long-term success in a dynamic, international market environment.