{"id":27068,"date":"2025-05-23T10:19:47","date_gmt":"2025-05-23T08:19:47","guid":{"rendered":"https:\/\/kpw.law\/?post_type=topic&#038;p=27068"},"modified":"2026-04-05T19:19:15","modified_gmt":"2026-04-05T17:19:15","slug":"health-claims","status":"publish","type":"topic","link":"https:\/\/kpw.law\/en\/topics\/health-claims\/","title":{"rendered":"Health Claims"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:100vh;aspect-ratio:unset;\"><img data-dominant-color=\"d28cc8\" data-has-transparency=\"false\" style=\"--dominant-color: #d28cc8;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-26917 size-large not-transparent\" alt=\"Werbung mit Health Claims f\u00fcr Lebensmittel ist stark reguliert. Wir beraten und vertreten Unternehmen im Zusammenhang mit Health-Claims. Rechtsanwalt, Wettbewerbsrecht\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Health-Claims-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Health-Claims-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Health-Claims-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Health-Claims-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Health-Claims-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Health-Claims-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9cf11772 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h1 id=\"multirow-headline-block_0f4375b65fee0a0a196048f851c5f6bc\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Advertise  <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">with<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-8c8728c4c5592c0324040b38a5e2a7ce\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Health Claims<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Food is often advertised with health claims.  <\/strong>However, advertising with so-called health claims is heavily regulated. We advise companies on how to deal with health claims. <\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-91e14660 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"2\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">What are health claims?<\/h2>\n\n<p>Health claims are health claims that establish a link between the consumption of a food or an ingredient and a health effect or specific bodily function. A distinction is made between: <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Nutritional information<\/strong>, e.g. <em>fat-free, low-fat, sugar-free, low-energy <\/em>or <em>high-fiber<\/em>.<\/li>\n\n\n\n<li><strong>Functional claims<\/strong>, e.g. <em>calcium is required for the maintenance of normal bones, vitamin C contributes to the normal function of the immune system<\/em> and <em>zinc contributes to the maintenance of normal skin<\/em>.<\/li>\n\n\n\n<li><strong>Risk reduction claims<\/strong>, e.g. <em>only calcium-rich foods can prevent osteoporosis <\/em>or  <em>Daily consumption of beta-glucans from oats helps to lower cholesterol levels. A high cholesterol level is a risk factor for coronary heart disease. <\/em><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What is allowed and what is not allowed with health claims?<\/h2>\n\n<p>Before the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/PDF\/?uri=CELEX:32006R1924\">Health Claims Regulation<\/a> came into force, nutrition and health claims for foods were not regulated separately. The general principles applied, e.g. that the claim must not be misleading. Since the Health Claims Regulation came into force, the following applies:  <\/p>\n\n<h3 class=\"wp-block-heading\">Nutritional information  <\/h3>\n\n<p>According to the Health Claims Regulation, nutrition claims such as <em>low energy, low fat<\/em> or <em>sugar-free <\/em>are only permitted if they meet the requirements set out in the regulation and are listed in its annex. The requirements include proof of the claim based on generally recognized scientific findings, the presence of the nutrient in significant quantities in the end product and the warranty that the average consumer understands the positive effect of the claim. A list of approved claims can be found on the <a href=\"https:\/\/food.ec.europa.eu\/food-safety\/labelling-and-nutrition\/nutrition-and-health-claims\/nutrition-claims_en?prefLang=de\">European Commission&#8217;s website<\/a>.  <\/p>\n\n<h3 class=\"wp-block-heading\">Health-related information<\/h3>\n\n<p>According to the Health Claims Regulation, only health claims that are on the official positive list are permitted in the EU. This list is drawn up by the European Commission on the basis of scientific assessments by the <a href=\"https:\/\/www.efsa.europa.eu\/de\">EFSA <\/a>(European Food Safety Authority). Every application for approval of a new claim requires the submission of a comprehensive scientific dossier to the EFSA, followed by an EU harmonization regulation. The positive list of permitted health claims can be found on the <a href=\"https:\/\/ec.europa.eu\/food\/food-feed-portal\/screen\/health-claims\/eu-register\">European Commission&#8217;s website<\/a>.     <\/p>\n\n<p>This means that  <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>unlisted statements<\/strong> such as <em>oil cures osteoarthritis <\/em> <\/li>\n\n\n\n<li><strong>misleading promises<\/strong>such as <em>guaranteed firmer skin<\/em><\/li>\n\n\n\n<li><strong>vague general formulations<\/strong> such as e.g. <em>promotes your well-being<\/em><\/li>\n<\/ul>\n\n<p>inadmissible and prohibited. In addition, health claims for beverages with an alcohol content of more than 1.2% by volume are generally prohibited. The following health claims are also generally prohibited:  <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Information that gives the impression that health could be impaired if the food is not consumed<\/li>\n\n\n\n<li>Information on the duration and extent of weight loss<\/li>\n\n\n\n<li>Claims referring to recommendations of individual physicians or representatives of medical professions and of associations not mentioned in Article 11 of the Health Claims Regulation.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Which products are affected by the Health Claims Regulation?<\/h2>\n\n<p>The Health Claims Regulation applies to all foods intended for human consumption that are marketed in the European Single Market if nutrition or health claims are made on them. The scope of application is very broad &#8211; both in terms of the products concerned and the forms of advertising. <\/p>\n\n<p>The regulation covers in particular<\/p>\n\n<h3 class=\"wp-block-heading\">Food in the narrower sense<\/h3>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Drinks such as water, juices, soft drinks (e.g. with statements such as<em>supports fluid balance<\/em>)  <\/li>\n\n\n\n<li>Milk and dairy products (e.g. <em>rich in calcium<\/em>)  <\/li>\n\n\n\n<li>Baked goods and cereals (e.g. <em>source of fiber<\/em>)  <\/li>\n\n\n\n<li>Fats and oils, such as olive oil with the claim <em>contributes to the protection of blood lipids<\/em> <\/li>\n\n\n\n<li>Meat and fish products if they are advertised as being <em>rich in protein<\/em> or <em>omega-3<\/em>, for example<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Food supplements<br \/><\/h3>\n\n<p>These include capsules, powders, drops or tablets with vitamins, minerals, plant extracts etc.. These products are often the focus of the health claims regulation, as they are particularly often advertised with health claims.<\/p>\n\n<h3 class=\"wp-block-heading\">Special product groups<\/h3>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Dietetic foods, e.g. for athletes, pregnant women, senior citizens  <\/li>\n\n\n\n<li>Supplementary foods for weight regulation (e.g. <em>supports fat metabolism<\/em>)  <\/li>\n\n\n\n<li>Functional food, i.e. products enriched with added functional ingredients (e.g. probiotic yogurts, vitamin-enriched drinks)<\/li>\n<\/ul>\n\n<div class=\"wp-block-group alignfull has-kpw-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What about health claims for botanicals?<\/h2>\n\n\n\n<p>\u201cBotanicals\u201d is a collective term for:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Plants<\/strong> (whole, crushed or powdered),<\/li>\n\n\n\n<li><strong>Plant parts<\/strong> (e.g. leaves, roots, bark),<\/li>\n\n\n\n<li><strong>Herbal preparations<\/strong> such as extracts, tinctures, essential oils, pressed juices,<\/li>\n\n\n\n<li><strong>Secondary plant substances<\/strong> such as polyphenols, flavonoids or bitter substances.<\/li>\n<\/ul>\n\n\n\n<p>These substances are used in foods &#8211; usually food supplements &#8211; and are often intended to have a specific nutritional or physiological effect. Typical examples are ginkgo, milk thistle, artichoke, green tea extracts or curcuma. <\/p>\n\n\n\n<p>Botanicals are generally subject to the same requirements as all other food ingredients. This means that <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Health claims are only permitted if they have been scientifically evaluated (by EFSA) and approved by the EU Commission.<\/li>\n\n\n\n<li>However, a separate positive list for botanicals has <strong>not <\/strong>yet been adopted.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Current legal situation:<\/h3>\n\n\n\n<p>The European Commission has submitted around <a href=\"https:\/\/www.efsa.europa.eu\/sites\/default\/files\/2021-06\/questions-on-hold-botanical-claims.xlsx\">1,500 botanical claims<\/a> to the EFSA for evaluation. However, the processing of these claims has been suspended (\u201con hold\u201d) since 2012 due to political and legal uncertainties. One of the reasons for this is the conflict between the strict scientific evidence requirement in food law and the traditional use permitted in EU herbal medicine in accordance with <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex:32004L0024\">Directive 2004\/24\/EC on the Community code relating to medicinal products for human use as regards traditional herbal medicinal products<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What applies in the meantime?<\/h3>\n\n\n\n<p>As long as no decision has been made on the botanical claims, a transitional regime applies:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Botanical health claims may continue to be used temporarily,<\/li>\n\n\n\n<li>  provided they are based on traditional applications,  <\/li>\n\n\n\n<li>and are not misleading.<\/li>\n<\/ul>\n\n\n\n<p>This means:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Statements such as <em>milk thistle contributes to normal liver function<\/em> or <em>ginkgo supports memory performance<\/em> may be valid,<\/li>\n\n\n\n<li>if they are provided with an appropriate reference to the herbal tradition and do not suggest any medicinal effect.<\/li>\n<\/ul>\n\n\n\n<p>Example of an acceptable formulation:<\/p>\n\n\n\n<p><em>Traditionally used to support liver function.<\/em><\/p>\n\n\n\n<p>However, this would not be permissible:<\/p>\n\n\n\n<p><em>Cures liver disease<\/em> or <em>prevents dementia <\/em>&#8211; such claims would be medicinal advertising and therefore prohibited.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boundary to pharmaceutical law<\/h3>\n\n\n\n<p>A key risk when advertising botanicals lies in drawing the line between a dietary supplement and a medicinal product. If a specific therapeutic or healing effect is attributed to the herbal substance, this can lead to the product being classified as a medicinal product &#8211; with considerable legal consequences (licensing requirement, pharmacy requirement, pharmaceutical law). <\/p>\n\n\n\n<p>The decision does not depend on the product itself, but on the type of advertising. Classic mistakes in practice: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>\u201cAshwagandha has an anxiolytic effect\u201d \u2192 medicinal effect \u2192 not permitted<\/li>\n\n\n\n<li>\u201cLavender supports inner peace during stress\u201d \u2192 traditional use \u2192 permitted under certain circumstances<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Legally compliant communication with HeALTH clAIMS BEI Botanicals is therefore a prerequisite:<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Documentation of traditional use in the EU (e.g. through HMPC or Commission E monographs),<\/li>\n\n\n\n<li>Careful examination of the exact claim formulation by specialized attorneys,<\/li>\n\n\n\n<li>If necessary, use standardized statements from monographs, e.g. from the <a href=\"https:\/\/www.ema.europa.eu\/en\/homepage\">European Medicines Agency (EMA)<\/a>,<\/li>\n\n\n\n<li>No promises of a cure or medical statements.<\/li>\n<\/ul>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Which statements are relevant?<\/h2>\n\n<p>As soon as a nutritional<em>(sugar-free, low-fat<\/em>) or health claim<em>(vitamin D supports the immune system<\/em>) is used on the label, in advertising or on the website, the regulation applies &#8211; regardless of whether and how much of the substance is contained. Pictorial representations or general health-related allusions can also fall under the regulation. <\/p>\n\n<h2 class=\"wp-block-heading\">Consequences of non-compliance with the requirements of the Health Claims Regulation  <\/h2>\n\n<p>Companies that use health claims incorrectly are at risk:<\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">Competition law <\/a><a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\"><strong>Cease and desist letters <\/strong><\/a>and injunctions by <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\">competitors<\/a> and associations<\/li>\n\n\n\n<li><strong>Fines <\/strong>of up to 100,000 euros<\/li>\n\n\n\n<li><strong>Recall campaigns<\/strong> via authorities such as the Federal Office of Consumer Protection and Food Safety<\/li>\n\n\n\n<li><strong>Reputational damage<\/strong> and loss of consumer confidence<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">We help with health claims<\/h2>\n\n<p>The topic of health claims is extremely complex. We support companies in complying with the legal requirements. We also represent companies in competition law disputes concerning health claims.    <\/p>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-team-carousel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h2 id=\"multirow-headline-block_9bacfa76ccc36f07d4dc3590a1c6b621\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-center has-x-large-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Our team<\/p>\n\n\n\n<p class=\"has-text-align-center has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">for Health Claims<\/p>\n\n<\/div> \r\n<\/h2>\n\n\r\n\r\n<div id=\"related-content-block_807e018d411d10f916a17de7b6917500\" class=\"wp-block-visual4-related-content alignwide is-post-type-team is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/clemens-pfitzer\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"Clemens Pfitzer, lawyer, certified expert in intellectual property law, certified expert in IT-law, partner, competition law, trademark law, patent law, design law, know-how protection, IT-law, data protection law, copyright law, e-commerce\" style=\"--dominant-color: #717d73;border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif 500w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-300x300.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-150x150.avif 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-has-transparency=\"false\" data-dominant-color=\"717d73\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Clemens Pfitzer<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/dr-markus-wekwerth\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dr. Markus Wekwerth Attorney at law, specialist lawyer for intellectual property law, partner, competition law, trademark law, patent law, design law, know-how protection, IT law, data protection law, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Dr. Markus Wekwerth<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/helene-klassen-rock\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Helene Klassen-Rock<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/daniel-loncar\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Daniel Loncar<\/h2>\r\n<\/div>\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-service-list has-neutral-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-51f92bee wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" data-aos=\"fade-up\">\n<h2 class=\"wp-block-heading has-text-align-center has-huge-font-size\" style=\"padding-top:0;padding-bottom:0\">Our services<\/h2>\n<\/div>\n\n\n\r\n\r\n<div id=\"related-content-block_0579a6a4452814b7be8c3b25cbd8256e\" class=\"wp-block-visual4-related-content alignwide is-post-type-service is-layout-list\">\r\n    \r\n    <div class=\"wp-block-group is-layout-grid  wp-block-group-is-layout-grid\">\r\n\r\n                                    \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/gtc-for-e-commerce\/\" target=\"_self\" >GTC for e-commerce<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We create, check and design customized and legally compliant GTC for your e-commerce project and advise you on all questions of GTC law.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/gtc-for-e-commerce\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\" target=\"_self\" >Customs seizure against product\/brand piracy<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We also combat cases of product and brand piracy for you throughout the EU by means of customs seizures during import and export and with law enforcement authorities.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\" target=\"_self\" >Advice on online trading platforms<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We advise companies on all legal issues relating to trading on online trading platforms such as Amazon, eBay, Zalando, Otto, Kaufland, Etsy and others.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\" target=\"_self\" >Effective defense in competition law<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We support you in defending against competition law claims and cease and desist letters in the best possible way.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\" target=\"_self\" >Successfully combating competition law infringements<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We take action on your behalf against infringements of competition law in order to quickly and effectively put an end to unfair behavior by your competitors.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                    \r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kpw.law\/en\/services\/\"><strong>All services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-post-carousel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\r\n\r\n<div id=\"related-content-block_c131d99c2227849525305fd1bdec231d\" class=\"wp-block-visual4-related-content alignwide is-post-type-post is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/copyrights-to-symbols-in-construction-plans\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #cbba59;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"cbba59\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Copyrights to symbols in construction plans<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/sharing-access-data-within-the-group\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #5bc6c7;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"5bc6c7\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Sharing access data within the Group<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/cannabis-with-a-click\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #468c42;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"468c42\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Cannabis with a click<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/designer-brand-without-designer-deceptive\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #dc6692;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"dc6692\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Designer brand without designer deceptive<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/sustainable-and-co%e2%82%82-neutral-misleading\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #9db71c;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"9db71c\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Sustainable and CO\u2082-neutral misleading<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/food-flavoring-or-e-cigarette-accessories\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-scaled.jpg\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #ea6312;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-scaled.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"ea6312\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Food flavoring or e-cigarette accessories?<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising with health claims for food is heavily regulated. We advise and represent companies in connection with health claims. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5051],"tags":[3446,5503,1088,5487],"thema":[],"rechtsgebiet":[4987,5013],"produkt":[],"class_list":["post-27068","topic","type-topic","status-publish","hentry","category-focus","tag-botanicals","tag-health-claim-en","tag-health-claims-verordnung","tag-nutritional-information","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Health claims for food - attorney, competition law<\/title>\n<meta name=\"description\" content=\"Advertising with health claims for food is heavily regulated. 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