{"id":25995,"date":"2020-11-15T15:18:33","date_gmt":"2020-11-15T13:18:33","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/themen\/trademark\/"},"modified":"2026-05-07T05:57:59","modified_gmt":"2026-05-07T03:57:59","slug":"trademark","status":"publish","type":"topic","link":"https:\/\/kpw.law\/en\/topics\/trademark\/","title":{"rendered":"What is a trademark?"},"content":{"rendered":"\n
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<\/span>\"Marke,
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Background knowledge<\/h2>\n\n\n\r\n

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What is <\/p>\n\n\n\n

one<\/p>\n\n\n\n

trademark?<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n

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Contact us now!<\/a><\/div>\r\n\r\n <\/div>\r\n \r\n <\/div>\n\n\n
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Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

Successfully<\/h2>\n\n

A trademark is a legally protected sign that serves to distinguish the goods or services of one company from those of other companies. In the legal sense, the term “trademark” encompasses not only the visible sign, but also the protection associated with it. This grants the owner a monopoly on the use of the sign in relation to the registered goods and services. <\/p>\n\n

It is important to differentiate between the trademark and marketing perspectives. While trademark law focuses primarily on protection against imitation and clear identification of origin, the marketing concept of a trademark also encompasses all associations, emotions and values that are linked to a brand name and shape a company’s image. <\/p>\n\n

What laws does a trademark grant?<\/h2>\n\n

A trademark gives the owner an exclusive right of use. In concrete terms, this means <\/p>\n\n