{"id":24907,"date":"2025-02-19T23:08:54","date_gmt":"2025-02-19T21:08:54","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/themen\/wettbewerbszentrale\/"},"modified":"2026-06-13T00:57:49","modified_gmt":"2026-06-12T22:57:49","slug":"wettbewerbszentrale","status":"publish","type":"topic","link":"https:\/\/kpw.law\/en\/topics\/wettbewerbszentrale\/","title":{"rendered":"What is the Wettbewerbszentrale?"},"content":{"rendered":"\n
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\"Wettbewerbszentrale,<\/span>
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Background knowledge<\/p>\n\n\n\r\n

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Head office <\/p>\n\n\n\n

to combat UN unfair<\/p>\n\n\n\n

Competition<\/span>.<\/p>\n\n<\/div> \r\n<\/h1><\/div>\n\n\n\n

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Contact us now!<\/a><\/div>\r\n\r\n <\/div>\r\n \r\n <\/div>\n\n\n
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Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

Wettbewerbszentrale<\/h2>\n\n

The Wettbewerbszentrale e.V. <\/a> (formerly Zentrale zur Bek\u00e4mpfung unlauteren Wettbewerbs e.V.) has established itself in Germany as an independent institution dedicated to combating unfair business practices and promoting fair competition. Its aim is to protect and inform consumers and competitors against unfair competition. It performs both advisory and enforcement functions in order to ensure functioning and transparent competition. <\/p>\n\r\n\r\n\r\n\r\n

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Received a cease and desist letter?<\/h2>\n<\/div>\n\n\n\r\n
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How to react<\/p>\n\n\n\n

You are best advised to<\/p>\n\n\n\n

cease and desist letter!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n

A cease and desist letter, e.g. for infringement of competition law, industrial property rights or copyright, should always be taken seriously, as it can have considerable legal and financial consequences.<\/p>\n\n\n\n

Timely and professional advice is crucial in order to minimize risks and develop the right strategy.<\/p>\n<\/div>\n\n\n\n

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  1. Check cease and desist letter:<\/strong> Have the cease and desist letter legally checked. Not every cease and desist letter is justified, formally correct and abusive cease and desist letters are unlawful. <\/li>\n\n\n\n
  2. Observe the deadline<\/strong>: Be sure to respond within the set deadline to avoid further legal action such as an injunction or a lawsuit.<\/li>\n\n\n\n
  3. Check the cease-and-desist declaration<\/strong>: Do not sign a pre-formulated cease-and-desist declaration without legal advice. It could be too far-reaching and lead to considerable and lasting disadvantages. Once a cease-and-desist declaration has been signed, it is almost impossible to get rid of it and can result in considerable follow-up costs in the form of high contractual penalties. <\/li>\n\n\n\n
  4. Strategy<\/strong>: Regardless of whether the cease and desist letter is justified or not, you should consider the right strategy for responding to the cease and desist letter with professional support. Many aspects play a role here. For example, there may be formal errors or the submission of a cease-and-desist declaration may involve incalculable risks. <\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n <\/div>\r\n \r\n\n

    Tasks of the Wettbewerbszentrale<\/h2>\n\n

    The central tasks of the Wettbewerbszentrale can be divided into three main areas:<\/p>\n\n