{"id":24890,"date":"2022-10-08T14:24:59","date_gmt":"2022-10-08T12:24:59","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/themen\/certification-mark\/"},"modified":"2026-07-31T17:42:49","modified_gmt":"2026-07-31T15:42:49","slug":"certification-mark","status":"publish","type":"topic","link":"https:\/\/kpw.law\/en\/topics\/certification-mark\/","title":{"rendered":"certification mark"},"content":{"rendered":"\n
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<\/span>\"Gew\u00e4hrleistungsmarke,
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Quality<\/p>\n\n\n\n

and<\/p>\n\n\n\n

Trust<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n

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Certification marks create trust: <\/strong>You can rely on our many years of experience in protecting and enforcing certification marks.<\/p>\n\n\n\n

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Contact us now!<\/a><\/div>\r\n\r\n <\/div>\r\n \r\n <\/div>\n\n\n
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Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

What is a certification mark?<\/h2>\n\n

Die Gew\u00e4hrleistungsmarke <\/strong>ist eine besondere Form der Marke<\/a>, die nicht dazu dient, Waren oder Dienstleistungen eines bestimmten Unternehmens zu kennzeichnen, sondern die Einhaltung bestimmter Qualit\u00e4ts-, Sicherheits- oder sonstiger Standards garantiert. Die Gew\u00e4hrleistungsmarke gibt dem Verbraucher die Sicherheit, dass die mit ihr gekennzeichnete Ware oder Dienstleistung bestimmten objektiven Pr\u00fcfkriterien entspricht.<\/p>\n\n

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The certification mark is the test seal of modern trademark law: objective, neutral and a guarantee of quality.<\/strong><\/p>\n<\/blockquote>\n<\/div>\n\n

Since when have certification marks been available in Germany and the EU?<\/h2>\n\n

In der Europ\u00e4ischen Union wurde die Gew\u00e4hrleistungsmarke im Rahmen der Markenrechtsreform 2017 eingef\u00fchrt, die am 1. Oktober 2017 in Kraft trat. In Deutschland wurde die Gew\u00e4hrleistungsmarke zum 14. Januar 2019 in das nationale Markenrecht <\/a>integriert.<\/p>\n\n

This was the first time that an independent trademark form was created that does not serve the origin function of a trademark, but acts as an independent seal of approval.<\/p>\n\n

In many other countries, such as the USA, certification marks have existed for a long time and are an established instrument in trademark law there.<\/p>\n\n

Who may be the owner of a certification mark?<\/h3>\n\n

A special feature of the certification mark is that the trademark owner may not sell or provide<\/strong> the goods or services marked with it themselves<\/strong>. Instead, the proprietor must be an independent institution that <\/p>\n\n