{"id":24878,"date":"2025-02-11T19:50:35","date_gmt":"2025-02-11T17:50:35","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/themen\/competitor\/"},"modified":"2026-04-01T15:09:01","modified_gmt":"2026-04-01T13:09:01","slug":"competitor","status":"publish","type":"topic","link":"https:\/\/kpw.law\/en\/topics\/competitor\/","title":{"rendered":"What is a competitor?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-10 has-background-dim\"><\/span><img data-dominant-color=\"c94817\" data-has-transparency=\"false\" style=\"--dominant-color: #c94817;\" decoding=\"async\" sizes=\"100vw\" class=\"wp-block-cover__image-background wp-image-24097 not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Mitbewerber.jpg\" data-object-fit=\"cover\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b3b59c26 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-left has-base-color has-text-color has-link-color has-semi-condensed-font-family has-medium-font-size wp-elements-9ecd1241d98c651d47e911aae35a3097\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--50);font-style:italic;font-weight:500;letter-spacing:15%\">Background knowledge<\/h2>\n\n\n\r\n<h1 id=\"multirow-headline-block_554562706cae4ecd2c8e24c4e26926c7\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:5%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">What is<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:10%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">a<\/p>\n\n\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Competitor?<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-91e14660 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Competitor<\/h2>\n\n<p>In <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">competition law<\/a>, the term &#8220;competitor&#8221; is central to the assessment of legal issues. But what is a competitor within the meaning of the <a href=\"https:\/\/www.gesetze-im-internet.de\/uwg_2004\/__8.html\">UWG <\/a>and who can be a competitor? <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>A <strong>competitor<\/strong> is any entrepreneur who is in a specific competitive relationship with one or more entrepreneurs as a supplier or buyer of goods or services<\/p>\n<\/blockquote>\n<\/div>\n\n<p>In order for someone to be classified as a competitor under competition law, a concrete competitive relationship between the parties involved is required.<\/p>\n\n<h2 class=\"wp-block-heading\">Concrete competitive relationship<\/h2>\n\n<p>A concrete competitive relationship within the meaning of competition law exists if there is actual competition between two companies on a relevant market, i.e. if both companies offer similar or substitutable products or services that are aimed at the same group of customers. Such a relationship exists if the activities of the companies compete with each other to such an extent that the business interests of one company can be directly or indirectly impaired by the anti-competitive behavior of the other. <\/p>\n\n<h2 class=\"wp-block-heading\">Criteria for the concrete competitive relationship<\/h2>\n\n<p>Whether or not a specific competitive relationship exists depends on the specific business act in question. It therefore depends on the specific act and not the company in general. It is therefore also irrelevant whether the parties involved belong to different sectors. Purely secondary commercial activities can also lead to a specific competitive relationship. The following criteria, for example, are used to assess a specific competitive relationship:    <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Similarity of the services:<\/strong> The goods or services offered must be comparable or substitutable. The perspective of the customer is decisive. <\/li>\n\n\n\n<li><strong>Matching target group:<\/strong> The products or services must be aimed at the same target group.<\/li>\n\n\n\n<li><strong>Relevant market:<\/strong> The competitive relationship must take place in the same geographic, product and time market.<\/li>\n\n\n\n<li><strong>Risk of impairment:<\/strong> A concrete competitive relationship exists if the anti-competitive behavior of one company is likely to impair the business interests of the other.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Examples of competitors<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Investment advisors and tax advisors<\/strong>if an investment advisor uses tax arguments to promote a real estate investment model.<\/li>\n\n\n\n<li> <strong>Coffee manufacturer and florist<\/strong>, if the latter advertises with &#8220;coffee instead of flowers&#8221;<\/li>\n\n\n\n<li><strong>Hotel operator and online travel agency<\/strong>, if the travel agency is linked to a hotel review portal<\/li>\n\n\n\n<li><strong>Licensor and dealer<\/strong>, if the dealer offers products that are covered by the licensor&#8217;s property right.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Restrictions on enforcement by the competitor<\/h2>\n\n<p>In principle, competitors can assert claims under competition law. However, the legislator has restricted the group of competitors entitled to assert claims, in that only those competitors who sell or demand goods or services to a not insignificant extent and not just occasionally can now assert competition law claims. According to the explanatory memorandum to the law, this is intended to counteract the pursuit of claims by companies whose business activities are disproportionate to the number of cease and desist letters. With these requirements, black sheep whose main purpose appears to be the assertion of competition law claims should therefore no longer be eligible competitors. Unfortunately, this exception can also affect start-ups and newly founded companies.    <\/p>\n\n<div class=\"wp-block-group has-secondary-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flex wp-container-core-group-is-layout-dc3cd236 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5b1aff38 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"padding-top:0;padding-bottom:0;font-style:italic;font-weight:500;letter-spacing:10%\">Questions about competitors?<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_73fcd44da643a306561344c0f0b906eb\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">this topic!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-35904e51 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-team-carousel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h2 id=\"multirow-headline-block_0dd42d4e9b5dcee7112636d727182503\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-center has-x-large-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Our team<\/p>\n\n\n\n<p class=\"has-text-align-center has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">in competition law<\/p>\n\n<\/div> \r\n<\/h2>\n\n\r\n\r\n<div id=\"related-content-block_66f76867ff73e27e04fad723a41e2b02\" class=\"wp-block-visual4-related-content alignwide is-post-type-team is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/clemens-pfitzer\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"Clemens Pfitzer, lawyer, certified expert in intellectual property law, certified expert in IT-law, partner, competition law, trademark law, patent law, design law, know-how protection, IT-law, data protection law, copyright law, e-commerce\" style=\"--dominant-color: #717d73;border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif 500w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-300x300.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-150x150.avif 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-has-transparency=\"false\" data-dominant-color=\"717d73\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Clemens Pfitzer<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/dr-markus-wekwerth\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dr. Markus Wekwerth Attorney at law, specialist lawyer for intellectual property law, partner, competition law, trademark law, patent law, design law, know-how protection, IT law, data protection law, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Dr. Markus Wekwerth<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/helene-klassen-rock\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Helene Klassen-Rock<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/daniel-loncar\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Daniel Loncar<\/h2>\r\n<\/div>\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-service-list has-neutral-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-51f92bee wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" data-aos=\"fade-up\">\n<h2 class=\"wp-block-heading has-text-align-center has-huge-font-size\" style=\"padding-top:0;padding-bottom:0\">Our services<\/h2>\n<\/div>\n\n\n\r\n\r\n<div id=\"related-content-block_e27e973533e0555ceb64709ee47b94fb\" class=\"wp-block-visual4-related-content alignwide is-post-type-service is-layout-list\">\r\n    \r\n    <div class=\"wp-block-group is-layout-grid  wp-block-group-is-layout-grid\">\r\n\r\n                                    \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\" target=\"_self\" >Customs seizure against product\/brand piracy<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We also combat cases of product and brand piracy for you throughout the EU by means of customs seizures during import and export and with law enforcement authorities.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\" target=\"_self\" >Successfully combating competition law infringements<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We take action on your behalf against infringements of competition law in order to quickly and effectively put an end to unfair behavior by your competitors.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\" target=\"_self\" >Advice on online trading platforms<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We advise companies on all legal issues relating to trading on online trading platforms such as Amazon, eBay, Zalando, Otto, Kaufland, Etsy and others.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\" target=\"_self\" >Effective defense in competition law<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We support you in defending against competition law claims and cease and desist letters in the best possible way.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                    \r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kpw.law\/en\/services\/\"><strong>All services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-post-carousel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\r\n\r\n<div id=\"related-content-block_83917ddc69c6f46badce7079baf2d33d\" class=\"wp-block-visual4-related-content alignwide is-post-type-post is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/designer-brand-without-designer-deceptive\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #dc6692;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Designermarke-ohne-Designer-taeuschend-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"dc6692\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Designer brand without designer deceptive<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/sustainable-and-co%e2%82%82-neutral-misleading\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #9db71c;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Nachhaltig-und-CO2-neutral-irrefuehrend-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"9db71c\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Sustainable and CO\u2082-neutral misleading<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/food-flavoring-or-e-cigarette-accessories\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-scaled.jpg\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #ea6312;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-scaled.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Lebensmittelaroma-oder-E-Zigaretten-Zubehoer-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"ea6312\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Food flavoring or e-cigarette accessories?<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/liability-for-errors-in-google-ads\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Fehler-in-Google-Ads-scaled.jpg\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #e0b226;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Fehler-in-Google-Ads-scaled.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Fehler-in-Google-Ads-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Fehler-in-Google-Ads-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Fehler-in-Google-Ads-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Fehler-in-Google-Ads-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Fehler-in-Google-Ads-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"e0b226\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Liability for errors in Google Ads<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/free-test-drive-in-return\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Gratis-Testfahrt-als-Gegenleistung-scaled.jpg\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #8b43a9;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Gratis-Testfahrt-als-Gegenleistung-scaled.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Gratis-Testfahrt-als-Gegenleistung-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Gratis-Testfahrt-als-Gegenleistung-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Gratis-Testfahrt-als-Gegenleistung-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Gratis-Testfahrt-als-Gegenleistung-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Gratis-Testfahrt-als-Gegenleistung-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"8b43a9\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Free test drive in return<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/extra-virgin-only-for-pure-olive-oil\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Extra-Virgin-nur-fuer-reines-Olivenoel-scaled.jpg\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #f9d588;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Extra-Virgin-nur-fuer-reines-Olivenoel-scaled.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Extra-Virgin-nur-fuer-reines-Olivenoel-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Extra-Virgin-nur-fuer-reines-Olivenoel-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Extra-Virgin-nur-fuer-reines-Olivenoel-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Extra-Virgin-nur-fuer-reines-Olivenoel-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Extra-Virgin-nur-fuer-reines-Olivenoel-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"f9d588\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Extra virgin only for pure olive oil<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In competition law, the term &#8220;competitor&#8221; is central to the assessment of legal issues. But what is a competitor within the meaning of the UWG and who can be a competitor? <\/p>\n","protected":false},"featured_media":24881,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5053],"tags":[5068,5066,5067,5069,5064,5070],"thema":[],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-24878","topic","type-topic","status-publish","has-post-thumbnail","hentry","category-background-knowledge","tag-active-legitimation","tag-competitive-relationship","tag-competitor-en","tag-concrete-competitive-relationship","tag-entrepreneurship","tag-uwg-en","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Competitor - concrete competitive relationship - attorney<\/title>\n<meta name=\"description\" content=\"In order to be a competitor in the sense of competition law, a concrete competitive relationship between the parties involved is required.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a competitor?\" \/>\n<meta property=\"og:description\" content=\"In order to be a competitor in the sense of competition law, a concrete competitive relationship between the parties involved is required.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/topics\/competitor\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T13:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Mitbewerber-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kpw.law\/en\/topics\/competitor\/\",\"url\":\"https:\/\/kpw.law\/en\/topics\/competitor\/\",\"name\":\"Competitor - 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