{"id":24871,"date":"2020-02-13T14:17:51","date_gmt":"2020-02-13T12:17:51","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/themen\/greenwashing-and-bluewashing\/"},"modified":"2026-04-08T12:26:33","modified_gmt":"2026-04-08T10:26:33","slug":"greenwashing-and-bluewashing","status":"publish","type":"topic","link":"https:\/\/kpw.law\/en\/topics\/greenwashing-and-bluewashing\/","title":{"rendered":"Greenwashing and bluewashing"},"content":{"rendered":"\n
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Greenwashing<\/p>\n\n\n\n

and<\/p>\n\n\n\n

Bluewashing<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n

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Greenwashing and bluewashing are attempts by companies to present themselves as greener, more sustainable and more socially responsible than they actually are. <\/strong>We advise companies to avoid accusations of greenwashing and to take action against others who engage in unfair greenwashing. <\/p>\n\n\n\n

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Contact us now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

For a better world<\/h2>\n\n

Consumers are increasingly looking for products and services that are climate-friendly, have a lower environmental impact, are produced sustainably and in compliance with social standards, and also take ethical and moral aspects into account. <\/p>\n\n

Companies are aware of this need and often use it as a marketing strategy to promote their products and services as sustainable, environmentally friendly and socially responsible. In doing so, they try to gain a competitive advantage on the market. <\/p>\n\n

Unfortunately, however, the full-bodied sustainability, social, environmental and climate promises often do not deliver what they promise. This is referred to as greenwashing <\/strong>or bluewashing<\/strong>. <\/p>\n\n

What is greenwashing?<\/h2>\n\n

Greenwashing refers to a marketing and PR strategy in which companies or organizations present themselves, their products or services as particularly environmentally friendly or sustainable without actually taking substantial measures to protect the environment and the climate or the measures fall short of the announcements. This is done, for example, by using terms such as sustainable<\/em>, recyclable<\/em>, CO2-neutral<\/em>, climate-neutral<\/em>, environmentally friendly or other environmental terms without backing up these claims with actual practices or standards. <\/p>\n\n

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Greenwashing refers to advertising claims that are intended to give consumers the impression that products, services or companies are more environmentally friendly <\/strong>or less harmful to the environment<\/strong>, even though this is not true or cannot be proven.<\/p>\n<\/blockquote>\n\n

Examples of greenwashing<\/h2>\n\n