{"id":25603,"date":"2025-03-19T21:54:51","date_gmt":"2025-03-19T19:54:51","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/dienstleistungen\/advice-on-competition-law\/"},"modified":"2026-06-17T09:52:22","modified_gmt":"2026-06-17T07:52:22","slug":"advice-on-competition-law","status":"publish","type":"service","link":"https:\/\/kpw.law\/en\/services\/advice-on-competition-law\/","title":{"rendered":"Advice on competition law"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-10 has-background-dim\"><\/span><img data-dominant-color=\"299db8\" data-has-transparency=\"false\" style=\"--dominant-color: #299db8;\" decoding=\"async\" sizes=\"100vw\" class=\"wp-block-cover__image-background wp-image-22998 not-transparent\" alt=\"Wettbewerbsrecht, UWG, Lauterkeitsrecht, Abmahnung, Werbung, Leistungsschutz\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Wettbewerbsrecht.jpg\" data-object-fit=\"cover\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-553febbd wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h1 id=\"multirow-headline-block_25e87a99392d96f968b8633bf4e3eba7\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Consulting<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">in the  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-huge-font-size wp-elements-f7dfc2da99bd70bf75dc125bddf279b8 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Competition law<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Competition law ensures fair conduct among competitors.<\/strong>  You can rely on our team of experienced attorneys to provide you with competent support and advice on all legal issues relating to unfair competition.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-00ae64fc wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Advice on competition law<\/h2>\n\n<p class=\"wp-block-paragraph\">Das <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">Wettbewerbsrecht<\/a> sch\u00fctzt Unternehmen vor unlauteren Gesch\u00e4ftspraktiken und sichert faire Wettbewerbsbedingungen. Eine optimale rechtliche Beratung ist daher von entscheidender Bedeutung. Unsere Dienstleistungen umfassen die Analyse von Wettbewerbsverh\u00e4ltnissen, die Erstellung und Pr\u00fcfung von Vertr\u00e4gen sowie die Durchsetzung von Anspr\u00fcchen bei Wettbewerbsverst\u00f6\u00dfen. Unsere erfahrenen Rechts- und Fachanw\u00e4lte unterst\u00fctzen Sie dabei, Ihre Rechte im Wettbewerbsrecht abzusichern und helfen Ihnen, sich gegen unlautere Praktiken zu wehren. Wir begleiten Sie bei der Durchsetzung Ihrer Anspr\u00fcche, um sicherzustellen, dass Ihr Unternehmen in einem fairen Marktumfeld agieren kann.<\/p>\n\n<h2 class=\"wp-block-heading\">Legally compliant design of advertising<\/h2>\n\n<p class=\"wp-block-paragraph\">Unlautere Werbung ist regelm\u00e4\u00dfig Gegenstand von wettbewerbsrechtlichen <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">Abmahnungen<\/a> und stellt ein ernstes Risiko f\u00fcr Unternehmen dar. Neben irref\u00fchrenden Werbeaussagen kann auch das Fehlen von gesetzlich vorgeschriebenen Pflichtinformationen sowie die Missachtung von Kennzeichnungsvorschriften einen Wettbewerbsversto\u00df begr\u00fcnden. Um Risiken zu vermeiden, ist eine umfassende rechtliche Beratung unerl\u00e4sslich. Mit langj\u00e4hriger Erfahrung im Wettbewerbsrecht unterst\u00fctzen wir Unternehmen dabei, ihre Werbema\u00dfnahmen rechtssicher zu gestalten. Dabei k\u00f6nnen vorherige Pr\u00fcfungen von Werbematerialien, Online-Shops oder Produktverpackungen das Risiko einer wettbewerbsrechtlichen Abmahnung erheblich minimieren und Unternehmen vor wirtschaftlichen Einbu\u00dfen bewahren.<\/p>\n\r\n\r\n\r\n\r\n            <div id=\"content-cloner-block_f2434db59cb2319e291127e1703c0cc2\" class=\"wp-block-visual4-content-cloner alignfull\">\r\n            \n<div class=\"wp-block-cover alignfull is-light v4-pattern-knowledge-how-to is-style-background-blend\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-kpw-turquoise-background-color has-background-dim-100 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/monochrome-gradient-loop.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8e83a95e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f613f wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"padding-top:0;padding-bottom:0;font-style:italic;font-weight:500;letter-spacing:10%\">Info box<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_5956a814ad894fedcd9c6fc6cb73adb2\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">What is  <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-size:clamp(1.039rem, 1.039rem + ((1vw - 0.2rem) * 0.935), 1.6rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">complementary competitive<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(1.837rem, 1.837rem + ((1vw - 0.2rem) * 2.272), 3.2rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Performance protection?<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Supplementary protection of competitive performance also restricts the freedom of imitation for services that are not protected by statutory regulations such as patent, trademark, design or copyright law. Supplementary competitive performance protection protects goods and services from unfair imitation.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Imitations<\/strong> can not only be identical or almost identical products, but also so-called &#8220;copycat acquisitions&#8221;, i.e. products for which an existing product was used as a model.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);flex-basis:60%\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><strong>Prerequisites<\/strong>:<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Competitor<\/strong>: <br\/>Supplementary competitive performance protection only exists in relation to the competitor.<\/li>\n\n\n\n<li><strong>Competitive character<\/strong>: <br\/>The counterfeited product must have a competitive character, i.e. its design must be suitable for indicating its commercial origin or its special features.<\/li>\n\n\n\n<li><strong>Imitation<\/strong>: <br\/>The competitor must have been aware of the product that served as a model. The imitation must at least partially correspond to the original product in terms of its competitive character and be offered as the competitor&#8217;s own service. <\/li>\n\n\n\n<li><strong>Unfairness<\/strong>: <br\/>There must be additional circumstances that justify the unfairness of the competitor&#8217;s conduct, such as the exploitation of the reputation of the counterfeit product.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n        <\/div>\r\n    \r\n\n<h2 class=\"wp-block-heading\">Legally compliant drafting of contracts<\/h2>\n\n<p class=\"wp-block-paragraph\">The drafting of contracts is another relevant factor in competition law. Contractual provisions and general terms and conditions (GTC) that comply with competition law are essential in order to minimize legal risks and guarantee fair competitive conditions. Companies that do not adapt their contracts to the requirements of competition law risk infringing competition law. By providing sound legal advice, we identify potential risks and ensure that your regulations comply with current legal requirements. In this way, we not only protect your company, but also promote fair competition in your sector.    <\/p>\n\n<h2 class=\"wp-block-heading\">Competition law disputes<\/h2>\n\n<p class=\"wp-block-paragraph\">However, competition law disputes can also arise after thorough preparation. Last but not least, information can become outdated and no longer legally compliant as a result of legal changes or court rulings. Whether it concerns cease and desist letters or unfair conduct by competitors &#8211; we represent your interests competently and consistently enforce your laws against infringers. Our aim is to develop quick and effective solutions to limit the damage and strengthen your market position.   <\/p>\n\n<h2 class=\"wp-block-heading\">Our expertise &#8211; your advantage<\/h2>\n\n<p class=\"wp-block-paragraph\">Unsere Kanzlei bringt langj\u00e4hrige Expertise im Bereich des <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">Wettbewerbsrecht<\/a>s sowohl in gerichtlichen als auch in au\u00dfergerichtlichen Verfahren ein. Wir verstehen die verschiedenen Verteidigungsans\u00e4tze, um f\u00fcr Sie das wirtschaftlich beste Ergebnis zu erzielen. Unsere spezialisierten Anw\u00e4ltinnen und Anw\u00e4lte kombinieren tiefgehendes juristisches Fachwissen mit praxisnahen L\u00f6sungsstrategien, um selbst komplexe Streitigkeiten erfolgreich zu bew\u00e4ltigen. Das kommt Ihnen zugute:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal expertise:<\/strong><br \/>Through continuous training and a close exchange within our professional network, we ensure that we are always up to date in the field of competition law and closely follow current developments.<\/li>\n\n\n\n<li><strong>Experience in courts nationwide:<\/strong><br \/>We have many years of expertise in representing clients in court proceedings nationwide. Thanks to our extensive experience with the jurisdiction of the courts, we are able to represent our clients effectively. <\/li>\n\n\n\n<li><strong>Individual support:<\/strong><br \/>We provide you with individual support and develop customized solutions that are precisely tailored to your needs and industry-specific features.<\/li>\n\n\n\n<li><strong>Success-oriented action:<\/strong><br \/>Our aim is to consistently defend against unjustified claims and, in the case of justified claims, to enforce the best economic solution for you.<\/li>\n<\/ul>\n\n<div class=\"wp-block-group has-secondary-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flex wp-container-core-group-is-layout-0a087e1c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-4684fe07 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f2e70619 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"padding-top:0;padding-bottom:0;font-style:italic;font-weight:500;letter-spacing:10%\">Questions about competition law?<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_5956a814ad894fedcd9c6fc6cb73adb2\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We advise<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">You are welcome to<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-236e224f wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-team-carousel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h2 id=\"multirow-headline-block_2935153c4f75b2ac7fcc9db291562539\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-center has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Our team<\/p>\n\n\n\n<p class=\"has-text-align-center has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">in competition law<\/p>\n\n<\/div> \r\n<\/h2>\n\n\r\n\r\n<div id=\"related-content-block_3fead26a141acd5e20eb89d0fa36bdef\" class=\"wp-block-visual4-related-content alignwide is-post-type-team is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/dr-markus-wekwerth\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dr. Markus Wekwerth Attorney at law, specialist lawyer for intellectual property law, partner, competition law, trademark law, patent law, design law, know-how protection, IT law, data protection law, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-center wp-block-post-title\">Dr. Markus Wekwerth<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/helene-klassen-rock\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Helene Klassen-Rock, attorney-at-law, specialist lawyer for intellectual property law, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-center wp-block-post-title\">Helene Klassen-Rock<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/daniel-loncar\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-center wp-block-post-title\">Daniel Loncar<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/clemens-pfitzer\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"Clemens Pfitzer, lawyer, certified expert in intellectual property law, certified expert in IT-law, partner, competition law, trademark law, patent law, design law, know-how protection, IT-law, data protection law, copyright law, e-commerce\" style=\"--dominant-color: #717d73;border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif 500w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-300x300.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-150x150.avif 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-has-transparency=\"false\" data-dominant-color=\"717d73\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-center wp-block-post-title\">Clemens Pfitzer<\/h2>\r\n<\/div>\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-service-list has-neutral-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-511b88c3 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\" data-aos=\"fade-up\">\n<h2 class=\"wp-block-heading has-text-align-center has-huge-font-size\" style=\"padding-top:0;padding-bottom:0\">Our services<\/h2>\n<\/div>\n\n\n\r\n\r\n<div id=\"related-content-block_1a280dfc0f6493323327334533b8dde2\" class=\"wp-block-visual4-related-content alignwide is-post-type-service is-layout-list\">\r\n    \r\n    <div class=\"wp-block-group is-layout-grid  wp-block-group-is-layout-grid\">\r\n\r\n                                    \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-7078e1c4 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\" target=\"_self\" >Customs seizure against product\/brand piracy<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none;padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We also combat cases of product and brand piracy for you throughout the EU by means of customs seizures during import and export and with law enforcement authorities.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-7078e1c4 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\" target=\"_self\" >Advice on online trading platforms<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none;padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We advise companies on all legal issues relating to trading on online trading platforms such as Amazon, eBay, Zalando, Otto, Kaufland, Etsy and others.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-7078e1c4 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\" target=\"_self\" >Effective defense in competition law<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none;padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We support you in defending against competition law claims and cease and desist letters in the best possible way.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-7078e1c4 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\" target=\"_self\" >Successfully combating competition law infringements<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none;padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We take action on your behalf against infringements of competition law in order to quickly and effectively put an end to unfair behavior by your competitors.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                    \r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4927ffd3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kpw.law\/en\/services\/\"><strong>All services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-post-carousel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\r\n\r\n<div id=\"related-content-block_c0a6d8543d7f25997765375e262145e5\" class=\"wp-block-visual4-related-content alignwide is-post-type-post is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/use-as-a-trademark-by-ai\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Markenmaessige-Nutzung-durch-KI-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #dc527f;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Markenmaessige-Nutzung-durch-KI-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Markenmaessige-Nutzung-durch-KI-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Markenmaessige-Nutzung-durch-KI-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Markenmaessige-Nutzung-durch-KI-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Markenmaessige-Nutzung-durch-KI-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Markenmaessige-Nutzung-durch-KI-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"dc527f\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-29844009 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Use as a trademark by AI<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/liability-for-own-ai-chatbot\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #e5b10c;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"e5b10c\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-29844009 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Liability for own AI chatbot<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/color-explosions-are-prohibited-tobacco-advertising\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Farbexplosionen-sind-verbotene-Tabakwerbung-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #3aa1a7;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Farbexplosionen-sind-verbotene-Tabakwerbung-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Farbexplosionen-sind-verbotene-Tabakwerbung-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Farbexplosionen-sind-verbotene-Tabakwerbung-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Farbexplosionen-sind-verbotene-Tabakwerbung-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Farbexplosionen-sind-verbotene-Tabakwerbung-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Farbexplosionen-sind-verbotene-Tabakwerbung-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"3aa1a7\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-29844009 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Color explosions are prohibited tobacco advertising<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/hearing-aids-and-vouchers\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Hoergeraete-und-Gutscheine-scaled.avif\" class=\"wp-block-cover__image-background not-transparent wp-post-image\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #d3ade0;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Hoergeraete-und-Gutscheine-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Hoergeraete-und-Gutscheine-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Hoergeraete-und-Gutscheine-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Hoergeraete-und-Gutscheine-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Hoergeraete-und-Gutscheine-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Hoergeraete-und-Gutscheine-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"d3ade0\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-29844009 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Hearing aids and vouchers<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/top-position-through-center\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Spitzenstellung-durch-Zentrum-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #34d6d4;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Spitzenstellung-durch-Zentrum-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Spitzenstellung-durch-Zentrum-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Spitzenstellung-durch-Zentrum-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Spitzenstellung-durch-Zentrum-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Spitzenstellung-durch-Zentrum-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Spitzenstellung-durch-Zentrum-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"34d6d4\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-29844009 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Top position through center<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                                                                                <div class=\"wp-block-group v4-pattern-teaser-card has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/price-increase-sold-as-a-discount\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n\r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-596bc8cd06387936aaa2fd9b166a5677\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:10em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Preiserhoehung-als-Rabatt-verkauft-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #365098;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Preiserhoehung-als-Rabatt-verkauft-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Preiserhoehung-als-Rabatt-verkauft-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Preiserhoehung-als-Rabatt-verkauft-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Preiserhoehung-als-Rabatt-verkauft-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Preiserhoehung-als-Rabatt-verkauft-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Preiserhoehung-als-Rabatt-verkauft-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"365098\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-29844009 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700;padding-top:0;padding-bottom:0\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Price increase sold as a discount<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We advise you on all questions relating to competition law and unfair competition law, examine advertising measures and advise you on advertising measures.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5067,5126,5129,5132,5052,5054,5130,5131,5127,5133,4907,5128],"thema":[],"rechtsgebiet":[],"produkt":[5134,4934],"class_list":["post-25603","service","type-service","status-publish","hentry","category-general","tag-competitor-en","tag-duty-to-inform","tag-e-commerce-en","tag-labeling-requirements","tag-misleading","tag-misleading-advertising","tag-supplementary-performance-protection-under-competition-law","tag-unfair-advertising","tag-unfair-business-practices","tag-unfair-competition-en","tag-warning","tag-warning-costs","produkt-advice-on-competition-law","produkt-consulting-online-trading-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advice on competition law from 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