{"id":38233,"date":"2026-11-12T08:30:00","date_gmt":"2026-11-12T06:30:00","guid":{"rendered":"https:\/\/kpw.law\/?p=38233"},"modified":"2026-11-12T08:30:09","modified_gmt":"2026-11-12T06:30:09","slug":"too-smart-for-a-trademark","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/too-smart-for-a-trademark\/","title":{"rendered":"Too smart for a trademark"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"31ad66\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-38231 size-large not-transparent\" alt=\"Zu smart f\u00fcr Markenschutz, Unterscheidungskraft, Medizintechnik, Markenrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Zu-smart-fuer-Markenschutz-1024x576.avif\" style=\"--dominant-color: #31ad66; object-position:50% 73%\" data-object-fit=\"cover\" data-object-position=\"50% 73%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Zu-smart-fuer-Markenschutz-1024x576.avif 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-smart-fuer-Markenschutz-300x169.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-smart-fuer-Markenschutz-768x432.avif 768w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-smart-fuer-Markenschutz-1536x864.avif 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-smart-fuer-Markenschutz-2048x1152.avif 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_8218504f168e3ee7dda9e8cda87bad98\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">too smart<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">for a<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">trademark <\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-11-12T08:30:00+02:00\">12. November 2026<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">by<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Is a coined word made up of two English terms sufficient to obtain trademark protection for dental equipment and medical technology? And does it help that such products are purchased almost exclusively by professionals? The Federal Patent Court answered \u201cno\u201d to both questions and denied trademark protection in Germany to the word mark SMARTPORT.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">A trademark for drills, lasers, and dental chairs<\/h2>\n\n<p class=\"wp-block-paragraph\">The SMARTPORT word mark is registered in Switzerland. On September 11, 2017, it was also registered internationally. An international registration under the Madrid System allows a home country trademark to be extended to other countries with a single application. However, each designated country decides for itself whether to grant protection to the trademark. In Germany, the German Patent and Trademark Office (DPMA) is responsible for this.<\/p>\n\n<p class=\"wp-block-paragraph\">The trademark owner sought protection for goods in the medical and dental technology sectors. These include electrical control and measuring devices, dental equipment, surgical instruments, dental lasers, X-ray machines for dental imaging, and dental drills. In addition, there are medical vacuum pumps, LED lights and light guides, as well as sterilizers for dental instruments.<\/p>\n\n<p class=\"wp-block-paragraph\">In decisions dated December 16, 2019, and August 3, 2022, the DPMA denied trademark protection for the majority of these goods. The only exceptions were dental mirrors, dental examination chairs, and patient treatment chairs. In the Office\u2019s view, the public perceives SMARTPORT as an intelligent data gateway. In medical technology, the mark is also an abbreviation for an intelligent port catheter, i.e., an implanted catheter system.<\/p>\n\n<h2 class=\"wp-block-heading\">The trademark owner\u2019s objections<\/h2>\n\n<p class=\"wp-block-paragraph\">The trademark owner filed an appeal against the refusal of protection. She argued that while \u201csmart\u201d is used for everyday products, it is not used for medical devices. There was no evidence whatsoever of the use of \u201cPort\u201d to mean an interface in connection with her goods. SMARTPORT was a coined term with no reference to the characteristics of the goods.<\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, ports are simple components that are not intelligent in and of themselves. In any case, the abbreviations \u201cAI\u201d and \u201cKI\u201d have become established for products featuring artificial intelligence. The medical professional audience expects the devices to be networked and therefore interprets the symbol as an indication of origin. Finally, the DPMA has registered numerous trademarks containing the elements \u201cSmart\u201d and \u201cPort.\u201d<\/p>\n\n<h2 class=\"wp-block-heading\">Federal Patent Court Rejects Appeal<\/h2>\n\n<p class=\"wp-block-paragraph\">The Federal Patent Court dismissed the appeal by <a href=\"https:\/\/recht.nulegal.eu\/rechtsprechung\/bpatg\/2026-10-07\/28-w-pat-63-22\">order dated October 7, 2026\u2014Case No. 28 W (pat) 63\/22<\/a>. The court found that the trademark lacked any distinctiveness for all the goods in question. Distinctiveness refers to a trademark\u2019s ability to identify goods as products of a specific company. The court left open the question of whether the designation must also be kept free for competitors.<\/p>\n\n<h2 class=\"wp-block-heading\">What does \u201csmart\u201d mean to the public?<\/h2>\n\n<p class=\"wp-block-paragraph\">The standard of examination is generous in itself. Even a low degree of distinctiveness is sufficient for <a href=\"https:\/\/kpw.law\/themen\/marke\/\">trademark<\/a> protection. However, distinctiveness is lacking if the public primarily associates a word with a descriptive meaning. The relevant understanding is that prevailing at the time of international registration\u2014in this case, September 2017.<\/p>\n\n<p class=\"wp-block-paragraph\">The court first examined the two word elements separately and then assessed the mark as a whole. This approach is permissible, as we have already described in the <a href=\"https:\/\/kpw.law\/en\/no-protection-for-the-compound-variopilot\/\">VARIOPILOT<\/a> case. \u201cPort\u201d refers to a passageway or access point. In information technology, it refers to an interface through which a connection is established. In medicine, \u201cport\u201d is also commonly used as a shortened form for a port catheter.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cSmart\u201d has long been used in Germany as a positive attribute, for example, to mean clever, smart, or particularly innovative. In the technical field, it refers to electronic networking or an additional intelligent function. In this regard, the court cites its own earlier decisions regarding marks such as SmartGrill and SMARTCORE. The hyphenated form is customary in advertising and follows the pattern of well-known words such as \u201csmartphone.\u201d<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">Given that the term \u201cSMART\u201d was already in nearly ubiquitous use as of the priority date and that its scope of application is suitable for almost any product claiming to be innovative, it is highly unlikely that the relevant public could derive any comprehensible, factual meaning from the term \u201cSMARTPORT\u201d in the context of the relevant goods, as the IR trademark owner claims, could not derive a comprehensible, factual meaning from it.<\/p>\n<\/blockquote>\n<\/div>\n\n<p class=\"wp-block-paragraph\">The reference to artificial intelligence didn\u2019t catch on either. \u201cSmart\u201d does not necessarily imply AI in the strict sense. \u201cSmart\u201d processes are also conceivable when a device evaluates data, updates itself, or communicates with other systems according to preprogrammed rules. The court demonstrated that \u201cSmartport\u201d had already been used in this sense prior to 2017, citing, among other things, a German patent application for power tools.<\/p>\n\n<h2 class=\"wp-block-heading\">Does the technical audience help with trademark protection?<\/h2>\n\n<p class=\"wp-block-paragraph\">The court answers this question in the negative. Even for specialized technical products, the term \u201csmart\u201d is frequently used in advertising. Since the expert audience expects a \u201csmart\u201d design in any case, it would view \u201cSMARTPORT\u201d all the more as merely a clarifying factual statement. Even a reference to something that goes without saying is descriptive and does not indicate origin.<\/p>\n\n<p class=\"wp-block-paragraph\">For each product category, the court identified specific points of reference. In dentistry, systems that connect practice software to lasers, digital X-ray machines, or intraoral cameras were already known as early as 2017. Suction pumps could transmit operational data to central systems. Sterilizers could output data for batch documentation. For electrical medical devices, the court also refers to a safety standard that imposes specific requirements on connections.<\/p>\n\n<p class=\"wp-block-paragraph\">The fact that \u201cSMARTPORT\u201d can be interpreted differently depending on the goods did not help the trademark owner. Even if all conceivable meanings are descriptive, the mere effort required to interpret the trademark is not sufficient to establish distinctiveness. Our article <a href=\"https:\/\/kpw.law\/en\/no-trademark-for-openai\/\">\u201cNo Trademark for OPENAI\u201d<\/a> also illustrates how ambiguous marks fail to meet this standard.<\/p>\n\n<h2 class=\"wp-block-heading\">Why don\u2019t earlier \u201csmart\u201d trademarks help?<\/h2>\n\n<p class=\"wp-block-paragraph\">The trademark owner had cited registered trademarks containing \u201cSmart\u201d or \u201cPort.\u201d The court countered that some of these were word-and-design trademarks\u2014that is, trademarks containing graphic elements. Others dated from 2000 and 2001 and were therefore of little significance. Similarly, a large number of marks containing these elements could be cited that had been deemed ineligible for protection.<\/p>\n\n<p class=\"wp-block-paragraph\">In principle, prior registrations do not give rise to a right to registration. Nor does the principle of equal treatment alter this. Each application must be assessed solely in accordance with the legal requirements.<\/p>\n\n<h2 id=\"h-fazit\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This decision is consistent with a series of earlier decisions regarding \u201csmart\u201d marks, to which the court itself refers. In our view, anyone relying on a buzzword in <a href=\"https:\/\/kpw.law\/en\/fields-of-law\/trademark-law\/\">trademark law<\/a> will, at best, be able to obtain protection only through a distinctive graphic or linguistic design. It is noteworthy that the specialized customer base did not provide any relief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We take a critical view of how heavily the rationale relies on possibilities. Devices could have ports, transmit data, or meet a security standard. This allows for a descriptive connection to be made to virtually any electrical device. The resolution does not address where the line is drawn between this and a mere allusion, which, under the broad criteria, would still allow for protection.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_776a3fd5a169fd98c428de011a8da648\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We\u2019d be happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you on <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact Form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A trademark for drills, lasers, and dental chairs The SMARTPORT word mark is registered in Switzerland. On September 11, 2017, it was also registered internationally&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[185],"tags":[6524,5453,5457,5802,6748,5965],"thema":[],"rechtsgebiet":[4898],"produkt":[],"class_list":["post-38233","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-compound-word-mark","tag-distinctive-character","tag-distinctive-character-under-trademark-law","tag-lack-of-distinctiveness","tag-marke","tag-protection-2","rechtsgebiet-markenrecht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smartport: Too Smart for Trademark Protection<\/title>\n<meta name=\"description\" content=\"No trademark protection for SMARTPORT. The Federal Patent Court views the term, in the context of medical technology, as merely a reference to an intelligent interface.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/too-smart-for-a-trademark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Too smart for a trademark\" \/>\n<meta property=\"og:description\" content=\"No trademark protection for SMARTPORT. The Federal Patent Court views the term, in the context of medical technology, as merely a reference to an intelligent interface.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/too-smart-for-a-trademark\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T06:30:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Zu-smart-fuer-Markenschutz-1024x576.avif\" \/>\n<meta name=\"author\" content=\"Clemens Pfitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clemenspfitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clemens Pfitzer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/\"},\"author\":{\"name\":\"Clemens Pfitzer\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\"},\"headline\":\"Too smart for a trademark\",\"datePublished\":\"2026-11-12T06:30:00+00:00\",\"dateModified\":\"2026-11-12T06:30:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/\"},\"wordCount\":1204,\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Zu-smart-fuer-Markenschutz-1024x576.avif\",\"keywords\":[\"Compound Word Mark\",\"Distinctive character\",\"Distinctive character under trademark law\",\"Lack of distinctiveness\",\"Marke\",\"protection\"],\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/\",\"name\":\"Smartport: Too Smart for Trademark Protection\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/too-smart-for-a-trademark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Zu-smart-fuer-Markenschutz-1024x576.avif\",\"datePublished\":\"2026-11-12T06:30:00+00:00\",\"dateModified\":\"2026-11-12T06:30:09+00:00\",\"description\":\"No trademark protection for SMARTPORT. 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