{"id":37478,"date":"2026-10-21T08:30:00","date_gmt":"2026-10-21T06:30:00","guid":{"rendered":"https:\/\/kpw.law\/?p=37478"},"modified":"2026-10-21T09:00:04","modified_gmt":"2026-10-21T07:00:04","slug":"strike-price-with-return-date","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/strike-price-with-return-date\/","title":{"rendered":"Strike price with return date"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"73b23d\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-37476 size-large not-transparent\" alt=\"Streichpreis mit R\u00fcckkehrdatum, 30-Tage-Tiefstpreis, Preisangabenverordnung, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-mit-Rueckkehrdatum-1024x576.avif\" style=\"--dominant-color: #73b23d; object-position:49% 73%\" data-object-fit=\"cover\" data-object-position=\"49% 73%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-mit-Rueckkehrdatum-1024x576.avif 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-mit-Rueckkehrdatum-300x169.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-mit-Rueckkehrdatum-768x432.avif 768w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-mit-Rueckkehrdatum-1536x864.avif 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-mit-Rueckkehrdatum-2048x1152.avif 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_269cde3cc16fac1de362c7273c64e73d\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">strike price<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">with<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">return date<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-10-21T08:30:00+02:00\">21. October 2026<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">by<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Is a retailer allowed to display a promotional price that it intends to charge only after the promotion ends? And can a competitor subsequently introduce additional legal grounds in summary proceedings without losing the urgency of the case? The Cologne Higher Regional Court ruled against the retailer on both counts.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">One mattress, three prices<\/h2>\n\n<p class=\"wp-block-paragraph\">In January 2026, a retailer of mattresses and bedding advertised a pocket-spring mattress. A price of 222.00 euros was highlighted in red. Next to it was a crossed-out price of 499.00 euros marked with an asterisk. The asterisk note stated that the price would be valid again starting January 28, 2026. The promotion\u2019s validity period was listed as January 5, 2026, through January 27, 2026.<\/p>\n\n<p class=\"wp-block-paragraph\">Below that was another piece of information. The lowest price over the past 30 days was 199.00 euros. The promotional price was therefore higher than the price the retailer had charged immediately before the promotion. The advertisement appeared on three pages of the store: the product overview, the sale page, and the product detail page.<\/p>\n\n<p class=\"wp-block-paragraph\">On January 20, 2026, a competitor filed a motion for a preliminary injunction\u2014that is, a court order issued in summary proceedings. The Regional Court of Cologne prohibited the advertising in <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Gericht=LG%20K%F6ln&amp;Datum=04.03.2026&amp;Aktenzeichen=84%20O%203%2F26\">its judgment dated March 4, 2026\u2014Case No. 84 O 3\/26<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">The retailer&#8217;s objection<\/h2>\n\n<p class=\"wp-block-paragraph\">The retailer appealed the ruling. She considered the complaint too vague because it linked three points of contention with the word \u201cor.\u201d Furthermore, she argued that the advertisement was not misleading and was not relevant to the purchase decision. She stated that she had in fact charged the price of 499.00 euros in the past.<\/p>\n\n<p class=\"wp-block-paragraph\">Above all, she disputed the urgency of the matter. She had previously requested an extension of the deadline until January 20, 2026. Citing the urgency of the matter, the competitor granted an extension only until January 16, 2026. In the retailer\u2019s view, the competitor subsequently failed to proceed with the proceedings expeditiously. In addition, there was an oversight: Instead of the product overview, the application included the sale page twice. The competitor did not correct this until February 2, 2026, and in doing so, cited the Price Indication Regulation for the first time.<\/p>\n\n<h2 class=\"wp-block-heading\">The Cologne Higher Regional Court upholds the preliminary injunction<\/h2>\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/nrwe.justiz.nrw.de\/olgs\/koeln\/j2026\/6_U_24_26_Urteil_20261002.html\">its judgment dated October 2, 2026\u2014Case No. 6 U 24\/26<\/a> \u2014the Cologne Higher Regional Court dismissed the appeal.  <\/p>\n\n<h3 class=\"wp-block-heading\">Can an application be supplemented after the urgency deadline has expired?<\/h3>\n\n<p class=\"wp-block-paragraph\">A preliminary injunction requires a sense of urgency. In <a href=\"https:\/\/kpw.law\/en\/fields-of-law\/competition-law\/\">competition law<\/a>, the law presumes this urgency. However, the petitioner can rebut this presumption through his or her own delay. The Higher Regional Court of Cologne generally sets a one-month deadline for this.<\/p>\n\n<p class=\"wp-block-paragraph\">The court did not see this as a self-contradiction. The competitor had waited only one business day after receiving the retailer\u2019s response. Nor did the transposed attachment cause any harm. It was clear from the petition that all three pages were to be challenged. Furthermore, the correction dated February 2, 2026, was made within the one-month deadline.<\/p>\n\n<p class=\"wp-block-paragraph\">The additional reasoning is noteworthy. Even after the deadline had passed, the court held that it would not have been detrimental to base the motion on the Price Indication Regulation. The motion and the facts of the case are identical; thus, the subject matter of the dispute is the same. The fact that the individual bases for the claims have different prerequisites does not alter this. In any case, the court must examine the violation from all relevant legal perspectives.<\/p>\n\n<p class=\"wp-block-paragraph\">The court also rejected the objection regarding vagueness. The competitor had made it clear that it wanted the advertisement on each of the three pages prohibited separately. In doing so, it asserted three separate causes of action.<\/p>\n\n<h3 class=\"wp-block-heading\">What does a crossed-out price with the addition \u201cvalid again\u201d mean?<\/h3>\n\n<p class=\"wp-block-paragraph\">At the heart of the decision is the question of how consumers interpret a crossed-out price. In the court\u2019s view, they regard it as the price the retailer previously charged. The court bases this on the case law of the Federal Court of Justice. However, immediately prior to the promotion, the price was 199.00 euros. The crossed-out price of 499.00 euros therefore misleads consumers regarding the price.<\/p>\n\n<p class=\"wp-block-paragraph\">The asterisk note didn&#8217;t help the shopkeeper; in fact, it hurt her.<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">The note \u201cPrice valid again starting January 28, 2026\u201d suggests\u2014through the use of the word \u201cagain\u201d\u2014that this price was already available previously, specifically immediately before the promotional period.<\/p>\n<\/blockquote>\n<\/div>\n\n<p class=\"wp-block-paragraph\">In the court\u2019s view, the red highlighting and the validity period reinforced this impression. The fact that the retailer had previously charged 499.00 euros at some point was irrelevant. That is not how the consumer would understand the statement. If the retailer intended to convey something else, it would have to make that clear and unambiguous.<\/p>\n\n<h2 class=\"wp-block-heading\">Does the \u201c30-day lowest price\u201d clause save the crossed-out price?<\/h2>\n\n<p class=\"wp-block-paragraph\">Since 2022, a retailer must state the previous price when announcing a price reduction. According to the European Price Indication Directive, this is the lowest price from at least 30 days prior to the reduction. The German <a href=\"https:\/\/kpw.law\/en\/topics\/price-indication-ordinance-pangv\/\">Price Indication Regulation<\/a> implements this requirement. The retailer had correctly stated this amount as 199.00 euros.<\/p>\n\n<p class=\"wp-block-paragraph\">That was not enough for the court. The additional mention of the 30-day low price did not alter the commercial relevance of the misleading representation. The consumer believed he was getting a special bargain. Misrepresentation regarding the price always influences the decision to purchase.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, the court found a violation of the Price Indication Regulation. The reason cited was pricing that was unclear to consumers. This gave rise to a further claim for injunctive relief based on misleading conduct by omission under the Unfair Competition Act.<\/p>\n\n<h2 id=\"h-fazit\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In this case, the decision comes as no surprise. The promotional price was higher than the price previously charged. Anyone who presents a price increase as a discount has little leeway under competition law. By using the word \u201cagain,\u201d the retailer further reinforced the allegation of misleading advertising. We have previously reported on a case in which a <a href=\"https:\/\/kpw.law\/en\/strike-price-as-a-stumbling-block\/\">crossed-out price became a pitfall<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a procedural standpoint, it is interesting that the court allows new legal grounds to be added even after the deadline for urgent proceedings has passed. In this particular case, it was not an issue because the addition was made within the one-month deadline, but the question could become relevant in other cases.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_a9571c77a168eaaca4fc3df10a47f608\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We\u2019d be happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you on <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact Form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Cologne Higher Regional Court considers a crossed-out price accompanied by the note \u201cvalid again starting\u201d to be misleading and permits the submission of additional legal grounds in summary proceedings.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6419,5074,5073,5071,5610],"thema":[5860],"rechtsgebiet":[4987,5013],"produkt":[],"class_list":["post-37478","post","type-post","status-publish","format-standard","hentry","category-general","tag-mattress","tag-pangv-en","tag-price-indication-ordinance","tag-price-quotation","tag-strike-price","thema-price-indication-ordinance-pangv","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Strikethrough Price&quot;: Cologne Higher Regional Court Halts Advertising Featuring Future Prices<\/title>\n<meta name=\"description\" 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