{"id":37158,"date":"2026-10-05T10:25:34","date_gmt":"2026-10-05T08:25:34","guid":{"rendered":"https:\/\/kpw.law\/?p=37158"},"modified":"2026-10-05T10:48:42","modified_gmt":"2026-10-05T08:48:42","slug":"straight-outta-kampen","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/straight-outta-kampen\/","title":{"rendered":"Straight outta Kampen"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:936px;aspect-ratio:unset;\"><img data-dominant-color=\"8b609d\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-37156 size-large not-transparent\" alt=\"Straight outta Kampen keine Marke, Spruch auf T-Shirt, Unterscheidungskraft, Markenrecht, Rechtsanwalt\n\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Straight-outta-Kampen-1024x576.avif\" style=\"--dominant-color: #8b609d; object-position:49% 66%\" data-object-fit=\"cover\" data-object-position=\"49% 66%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Straight-outta-Kampen-1024x576.avif 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Straight-outta-Kampen-300x169.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/Straight-outta-Kampen-768x432.avif 768w, https:\/\/kpw.law\/wp-content\/uploads\/Straight-outta-Kampen-1536x864.avif 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Straight-outta-Kampen-2048x1152.avif 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_606bf82b41979f69a873c6f1f318c1fc\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Straight<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">outta<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Kampen<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-10-05T10:25:34+02:00\">5. October 2026<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">of<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Can a funny slogan on a T-shirt or a beach bag be protected as a trademark? And does anything change if the slogan isn\u2019t printed large on the chest but rather in small print on the label? <\/strong>The Federal Patent Court has answered both questions for Straight outta Kampen\u2014to the detriment of the applicant.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">A Hip-Hop Quote for Sylt<\/h2>\n\n<p class=\"wp-block-paragraph\">On May 13, 2022, an applicant not named in the decision filed an application for the word mark \u201cStraight outta Kampen\u201d with the German Patent and Trademark Office (DPMA). The applicant sought protection for bags and pouches, for textile goods, and for clothing, including T-shirts, tops, pants, and shorts. Kampen is a well-known beach resort on Sylt. The phrase \u201cStraight outta\u201d alludes to the famous hip-hop slogan \u201cStraight outta Compton.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The DPMA rejected the application on March 23, 2023. The mark lacked <a href=\"https:\/\/kpw.law\/en\/fields-of-law\/trademark-law\/\">distinctiveness<\/a>\u2014that is, the ability to distinguish goods from a particular company from those of other suppliers. The applicant filed an appeal against this decision.<\/p>\n\n<h2 class=\"wp-block-heading\">Cultural Cipher or Vacation Greeting?<\/h2>\n\n<p class=\"wp-block-paragraph\">The applicant considered the translation \u201cdirectly from Kampen\u201d to be a retroactive construction. No one would believe that the goods were actually manufactured in Kampen. The slang expression was a cultural code that the public would first have to decipher. In any case, on a label, the public would understand the trademark as a reference to the manufacturer. Finally, the applicant cited the trademark \u201cStraight outta Compton,\u201d which is registered with the DPMA.<\/p>\n\n<h2 class=\"wp-block-heading\">Federal Patent Court rejects appeal<\/h2>\n\n<p class=\"wp-block-paragraph\">The Federal Patent Court<a href=\"https:\/\/www.bundespatentgericht.de\/SharedDocs\/Entscheidungen\/DE\/2026\/29525-23_24092026.pdf?__blob=publicationFile&amp;v=1\">dismissed <\/a>the appeal inits decision dated September 24, 2026 ( <strong> <\/strong>) \u2013 Case No. 29 W (pat) 525\/23 . The court found that the mark lacked any distinctive character for all claimed goods. The court left open the question of whether the mark must also be kept available for competitors.<\/p>\n\n<h2 class=\"wp-block-heading\">Why does everyone understand the phrase right away?<\/h2>\n\n<p class=\"wp-block-paragraph\">In the court\u2019s view, the general public understands \u201cStraight outta Kampen\u201d as \u201cdirectly from Kampen\u201d without giving it a second thought. The combination of \u201cStraight outta\u201d with a place name was already a common idiom at the time of the application. As evidence, the court cited, among other things, an election poster from 2021 featuring the phrase \u201cStraight outta Frankfurt.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The slogan thus allows for two interpretations. It could be understood as an expression of the wearer\u2019s familiarity with, affection for, or vacationing in Kampen. However, it could also be understood as an indication that the product originates from Kampen or is sold there. In either case, the general public does not perceive it as a reference to a specific company.<\/p>\n\n<h2 class=\"wp-block-heading\">Does the label help?<\/h2>\n\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/kpw.law\/en\/industries\/fashion-and-textiles\/\" data-type=\"industry\" data-id=\"22799\">fashion labels , this is <\/a>the most important part of the decision. The court emphasized that inclusion on the label does not automatically constitute an indication of origin. In the case of so-called catchphrases, it depends on the obvious and likely ways in which they are used. In doing so, it relied on the case law of the Federal Court of Justice in the case #darferdas? II.<\/p>\n\n<p class=\"wp-block-paragraph\">A slogan only has an impact if others see it. That\u2019s why placing it in a prominent spot on a T-shirt, bag, or beach towel is the most obvious way to use it. In addition, funny slogans on clothing labels have become commonplace.  <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-blue-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">Even when placed on a label, the public will continue to perceive the symbol as a fun slogan that appeals to their emotions rather than as an indication of the company&#8217;s origin.<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Why didn&#8217;t \u201cStraight Outta Compton\u201d help?<\/h2>\n\n<p class=\"wp-block-paragraph\">The \u201cStraight outta Compton\u201d trademark was registered with the DPMA on November 24, 2015, for essentially identical goods. The court considered this irrelevant. What matters, the court held, is the public\u2019s perception at the time of each respective application, and this perception may have changed since 2015. There is no right to be treated the same as a potentially erroneous registration. This line of reasoning is not new; we have already reported on a similar case under <a href=\"https:\/\/kpw.law\/cool-als-marke-uncool\/\">\u201cCool\u201d as a trademark: Not Cool<\/a>.<\/p>\n\n<h2 id=\"h-fazit\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The outcome of the decision comes as little surprise. We\u2019ve already shown, in the <a href=\"https:\/\/kpw.law\/lust-auf-farbe\/\">\u201cLust auf Farbe\u201d<\/a> case, how difficult it is for slogans to qualify for trademark protection. What is noteworthy is the clarity of the \u201clabel\u201d argument. For merchandise vendors, this means that a well-known phrase with a local reference can hardly be monopolized as a word mark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We take a critical view of the court\u2019s second interpretation. In our assessment, it is rather unlikely that the general public would interpret a hip-hop slogan as a serious statement of origin for Kampen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It remains unclear where the line is drawn for phrases that are less common than \u201cStraight outta.\u201d The court requires a case-by-case assessment and focuses on the most likely usage. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_14dfbceea293ee121f30e9daacf86f7b\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We\u2019d be happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you on <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact Form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Federal Patent Court (BPatG) rejected the \u201cStraight outta Kampen\u201d trademark for clothing and bags. Why slogans often don\u2019t receive trademark protection, even on labels.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6688,5453,5457,5029,6691,6690,5802,6689],"thema":[4895,4897],"rechtsgebiet":[4898],"produkt":[],"class_list":["post-37158","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising-slogan","tag-distinctive-character","tag-distinctive-character-under-trademark-law","tag-fashion","tag-hip-hop","tag-kampen","tag-lack-of-distinctiveness","tag-slogan","thema-marke-en","thema-markenformen-en","rechtsgebiet-markenrecht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Straight outta Kampen: Federal Patent Court Denies Trademark Protection<\/title>\n<meta name=\"description\" content=\"The Federal Patent Court (BPatG) rejected the \u201cStraight outta Kampen\u201d trademark for clothing and bags. 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Why slogans often don\u2019t receive trademark protection, even on labels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/straight-outta-kampen\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T08:25:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T08:48:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Branchen-scaled.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clemens Pfitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clemenspfitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clemens Pfitzer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/\"},\"author\":{\"name\":\"Clemens Pfitzer\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\"},\"headline\":\"Straight outta Kampen\",\"datePublished\":\"2026-10-05T08:25:34+00:00\",\"dateModified\":\"2026-10-05T08:48:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/\"},\"wordCount\":804,\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Straight-outta-Kampen-1024x576.avif\",\"keywords\":[\"Advertising slogan\",\"Distinctive character\",\"Distinctive character under trademark law\",\"Fashion\",\"Hip-Hop\",\"Kampen\",\"Lack of distinctiveness\",\"Slogan\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/\",\"name\":\"Straight outta Kampen: Federal Patent Court Denies Trademark Protection\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/straight-outta-kampen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Straight-outta-Kampen-1024x576.avif\",\"datePublished\":\"2026-10-05T08:25:34+00:00\",\"dateModified\":\"2026-10-05T08:48:42+00:00\",\"description\":\"The Federal Patent Court (BPatG) rejected the \u201cStraight outta Kampen\u201d trademark for clothing and bags. 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