{"id":36404,"date":"2011-02-15T11:15:00","date_gmt":"2011-02-15T09:15:00","guid":{"rendered":"https:\/\/kpw.law\/neuschwanstein-as-a-trademark\/"},"modified":"2026-09-02T18:09:19","modified_gmt":"2026-09-02T16:09:19","slug":"neuschwanstein-as-a-trademark","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/neuschwanstein-as-a-trademark\/","title":{"rendered":"Neuschwanstein as a trademark?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"4f8bd5\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-36402 size-large not-transparent\" alt=\"Neuschwanstein als Marke?, Markenrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Neuschwanstein-als-Marke-1024x576.avif\" style=\"--dominant-color: #4f8bd5; object-position:51% 72%\" data-object-fit=\"cover\" data-object-position=\"51% 72%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Neuschwanstein-als-Marke-1024x576.avif 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Neuschwanstein-als-Marke-300x169.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/Neuschwanstein-als-Marke-768x432.avif 768w, https:\/\/kpw.law\/wp-content\/uploads\/Neuschwanstein-als-Marke-1536x864.avif 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Neuschwanstein-als-Marke-2048x1152.avif 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_217e767d3bfe6c1ff81639ccea8b2557\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(3.037rem, 3.037rem + ((1vw - 0.2rem) * 4.938), 6rem);font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Neuschwanstein <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">as<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">trademark?<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2011-02-15T11:15:00+02:00\">15. February 2011<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">by<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Walt Disney used it as the model for his iconic symbol. Millions of tourists visit it every year: the world-famous Neuschwanstein Castle in Bavaria. In 2005, someone filed an application for the word trademark \u201cNeuschwanstein\u201d for a wide range of goods and services. The trademark registered in connection with that application was the subject of proceedings before the Federal Patent Court.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 id=\"h-die-marke-neuschwanstein\" class=\"wp-block-heading\">The \u201cNeuschwanstein\u201d trademark<\/h2>\n\n<p class=\"wp-block-paragraph\"> The \u201cNeuschwanstein\u201d trademark was registered with the DPMA for classes 4, 5, 15, 24, 25, 26, 27, 29, 30, 32, 33, 34, 36, 38, 39, 43, and 44 for a wide range of goods and services.<\/p>\n\n<p class=\"wp-block-paragraph\">In 2007, someone filed a request for cancellation of this registration, arguing that the trademark was subject to absolute grounds for refusal and should therefore be canceled.<\/p>\n\n<p class=\"wp-block-paragraph\">The DPMA subsequently ordered the cancellation of the trademark. \u201cNeuschwanstein\u201d is the name of King Ludwig II\u2019s world-famous castle located in the municipality of Schwangau. It is one of the most visited castles and fortresses in Europe and is very well known to the domestic public. As a tourist attraction, it serves, on the one hand, as a symbol of Germany and Bavaria and, on the other hand, as a symbol of a sophisticated atmosphere and a special sense of romance.<\/p>\n\n<p class=\"wp-block-paragraph\">Neuschwanstein Castle is part of Bavaria&#8217;s cultural heritage. Just as the names of historical figures are, historical buildings are part of the cultural heritage of the general public.<\/p>\n\n<p class=\"wp-block-paragraph\">Consumers would attribute an advertising function to the term \u201cNeuschwanstein\u201d rather than a function indicating commercial origin. Accordingly, the term lacks the necessary distinctiveness with respect to the claimed goods and services.<\/p>\n\n<p class=\"wp-block-paragraph\">The trademark owner filed an appeal against this decision with the Federal Patent Court.<br\/><b><\/b><\/p>\n\n<h2 id=\"h-gericht-bestatigt-loschung-der-marke\" class=\"wp-block-heading\">Court Upholds Cancellation of the Trademark<\/h2>\n\n<p class=\"wp-block-paragraph\">The Federal Patent Court (<a href=\"https:\/\/openjur.de\/u\/244504.html\" target=\"_blank\" rel=\"noreferrer noopener\">Decision of November 4, 2010 \u2013 25 W (pat) 182\/09<\/a>) dismissed the appeal and upheld the cancellation of the trademark.<\/p>\n\n<p class=\"wp-block-paragraph\">The word \u201cNeuschwanstein\u201d clearly and exclusively refers to the world-famous castle in Schwangau and is suitable as a designation for a travel destination, namely this premier tourist attraction, \u201cNeuschwanstein Castle.\u201d With regard to the services \u201corganization of trips; catering and lodging services for guests,\u201d this designation therefore constitutes a descriptive indication, which leads to the denial of trademark protection.<\/p>\n\n<p class=\"wp-block-paragraph\">Names of well-known tourist attractions, such as \u201cNeuschwanstein,\u201d lack the necessary distinctiveness when used in connection with goods that are typically offered in the vicinity of such tourist destinations as souvenirs or to meet tourists\u2019 needs for food, beverages, or other items.<\/p>\n\n<p class=\"wp-block-paragraph\">However, the term \u201cNeuschwanstein\u201d refers not only to a tourist attraction, but also to a structure that constitutes an outstanding part of the national cultural heritage. Names of cultural assets of outstanding significance that are part of the national cultural heritage or the World Cultural Heritage are, for this reason as well, excluded from monopolization and commercialization under trademark law. Such designations generally lack distinctiveness even in the absence of any factual connection to the claimed goods and services.<\/p>\n\n<h2 id=\"h-fazit\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Following this decision, at the very latest, it will be difficult to protect the names of culturally significant buildings and individuals as trademarks. The Federal Patent Court ultimately denies these names any distinctiveness and, consequently, any eligibility for protection as trademarks, regardless of the specific goods and services involved. It remains to be seen to what extent trademarks such as \u201cSanssouci\u201d\u2014which also include the name of a highly significant cultural landmark\u2014will have to fear for their trademark protection.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_4cecbd9f9fc7467a515b84284226821c\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We&#8217;d be happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">you on<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact Form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Federal Patent Court upholds the cancellation of the &#8220;Neuschwanstein&#8221; trademark due to a lack of distinctiveness.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5453,5802,6616,6617],"thema":[4895],"rechtsgebiet":[4898],"produkt":[5001,4900,4903],"class_list":["post-36404","post","type-post","status-publish","format-standard","hentry","category-general","tag-distinctive-character","tag-lack-of-distinctiveness","tag-neuschwanstein","tag-tourist-attraction","thema-marke-en","rechtsgebiet-markenrecht-en","produkt-advice-on-trademark-law","produkt-markenanmeldung-en","produkt-widerspruch-marke-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Neuschwanstein as a trademark?<\/title>\n<meta name=\"description\" content=\"The Federal 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