{"id":35331,"date":"2026-08-12T08:30:00","date_gmt":"2026-08-12T06:30:00","guid":{"rendered":"https:\/\/kpw.law\/?p=35331"},"modified":"2026-08-12T15:42:19","modified_gmt":"2026-08-12T13:42:19","slug":"new-rules-for-trademarks-in-jersey","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/new-rules-for-trademarks-in-jersey\/","title":{"rendered":"New rules for trademarks in Jersey"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"a77b4e\" data-has-transparency=\"false\" style=\"--dominant-color: #a77b4e;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-35329 size-large not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Marken-neu-geregelt-in-Jersey-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Marken-neu-geregelt-in-Jersey-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Marken-neu-geregelt-in-Jersey-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Marken-neu-geregelt-in-Jersey-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Marken-neu-geregelt-in-Jersey-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Marken-neu-geregelt-in-Jersey-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_1fc939ba52e51041b06e9700992ba0b9\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">New rules for <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">trademarks in<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-32deb84da67f3b59cff8df24378b3145 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Jersey<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-08-12T08:30:00+02:00\">12. August 2026<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">of<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Anyone who has so far protected their trademark in Jersey solely through a designation of the United Kingdom will need to adjust their strategy as of August 1, 2026. As of that date, Jersey will be a separate designation within WIPO\u2019s Madrid System, with its own official fee and its own office of origin. <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 id=\"h-was-andert-sich-zum-01-08-2026\" class=\"wp-block-heading\">What Will Change on August 1, 2026<\/h2>\n\n<p class=\"wp-block-paragraph\">This change affects all companies that have previously relied on designating the United Kingdom in <a href=\"https:\/\/kpw.law\/en\/fields-of-law\/trademark-law\/\">trademark law<\/a> to also cover the Channel Island of Jersey. Until now, designating the United Kingdom as part of an <a href=\"https:\/\/kpw.law\/en\/topics\/international-registration\/\">international registration<\/a> automatically extended protection to Jersey as well. <a href=\"https:\/\/www.wipo.int\/en\/web\/madrid-system\/w\/news\/2026\/procedural-changes-coming-up-for-jersey-uk\">According to WIPO,<\/a> this linkage will end on August 1, 2026. As of that date, applicants must specifically designate Jersey as a country of protection in a new international trademark application, a subsequent extension of protection, or when renewing a registration. At the same time, Jersey will establish its own office of origin, the <a href=\"https:\/\/www.jerseyfsc.org\/registry\/intellectual-property-office\/\">Jersey Registrar of Intellectual Property<\/a>. Applicants based in Jersey will in the future file their international trademark applications directly through this office.    <\/p>\n\n<h2 class=\"wp-block-heading\">What applies to existing UK trademarks<\/h2>\n\n<p class=\"wp-block-paragraph\">For international registrations that already designate the United Kingdom prior to August 1, 2026, different rules apply than for new applications. According to WIPO, there are three distinct categories of cases. <\/p>\n\n<p class=\"wp-block-paragraph\">If the UK designation was already protected as of August 1, 2026, WIPO will automatically include a designation for Jersey in the registration without the owner having to take any action. From that point on, the UK designation and the Jersey designation will run independently of one another. <\/p>\n\n<p class=\"wp-block-paragraph\">If the examination period for the UK designation had not yet expired as of the cut-off date, WIPO will not register the Jersey designation until the UK Office grants full or partial protection or issues a final decision to that effect.<\/p>\n\n<p class=\"wp-block-paragraph\">If the UK designation has already been rejected or declared invalid, a Jersey designation will not be registered.<\/p>\n\n<p class=\"wp-block-paragraph\">Holders of existing registrations with a valid UK designation generally do not need to take any action. Anyone who is unsure which of the three categories their registration falls under should have its status checked before the deadline. <\/p>\n\n<h2 class=\"wp-block-heading\">Implications for New Trademark Applications<\/h2>\n\n<p class=\"wp-block-paragraph\">For trademark applications, this means, above all, that Jersey will become an independent country for fee purposes. Until now, Jersey has participated in WIPO\u2019s supplementary fee system and received a share of the fees collected through it. Effective August 1, 2026, Jersey will instead levy its own individual fee. <a href=\"https:\/\/www.wipo.int\/documents\/d\/madrid-system\/information-notices-en-2026-madrid_2026_32_e.pdf\">According to the WIPO announcement<\/a> dated June 24, 2026, this fee for a new international trademark application or a subsequent designation of Jersey is 240 Swiss francs for the first class of goods and services and 64 Swiss francs for each additional class. For the renewal of a registration, the fee is 261 Swiss francs for the first class and 64 Swiss francs for each additional class.   <\/p>\n\n<p class=\"wp-block-paragraph\">Another new feature is a declaration of use. By designating \u201cJersey,\u201d the applicant declares that they will use the trademark themselves for the goods and services claimed, or that they will authorize its use with their consent. This declaration will become a standard part of the official forms in the future.  <\/p>\n\n<h2 class=\"wp-block-heading\">What Companies Should Do Now<\/h2>\n\n<p class=\"wp-block-paragraph\">Companies interested in trademarks in Jersey should keep three points in mind. For new international <a href=\"https:\/\/kpw.law\/en\/services\/register-trademark-successfully\/\">trademark applications<\/a>, Jersey must be specifically designated in the future; a designation limited to the UK is no longer sufficient. And anyone submitting a declaration of use should verify in advance whether their own use or authorized use in Jersey is actually taking place or is planned.  <\/p>\n\n<h2 id=\"h-fazit\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The new regulation follows the logic of trademark law, which holds that Jersey, as a British Crown Dependency, is not part of the United Kingdom under international law but has its own legal system. For holders of existing registrations, little will change in practice; the transition will take place automatically. In practice, the new regulation entails additional administrative and financial burdens, particularly for new applications.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It remains to be seen how strictly the new declaration of use will be enforced in practice and whether a declaration that is later found to be inaccurate will open the door to challenges against the registration.  <br \/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_38d0e8ea82e99f7adb7ddb3ef895acd2\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Effective August 1, 2026, Jersey will be a separate designation under WIPO\u2019s Madrid System, with its own fee. Here\u2019s what companies need to know now. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6554,6555,5042,5516],"thema":[4895],"rechtsgebiet":[4898],"produkt":[],"class_list":["post-35331","post","type-post","status-publish","format-standard","hentry","category-general","tag-international-registration","tag-jersey","tag-trademark-en","tag-wipo-en","thema-marke-en","rechtsgebiet-markenrecht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Regulations on Trademarks in Jersey<\/title>\n<meta name=\"description\" content=\"Effective August 1, 2026, Jersey will be a separate designation under WIPO\u2019s Madrid System, with its own fee. 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