{"id":34665,"date":"2026-07-21T09:20:28","date_gmt":"2026-07-21T07:20:28","guid":{"rendered":"https:\/\/kpw.law\/?p=34665"},"modified":"2026-07-21T09:31:18","modified_gmt":"2026-07-21T07:31:18","slug":"the-kitchen-stays-cold-for-wienerwald","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/the-kitchen-stays-cold-for-wienerwald\/","title":{"rendered":"The kitchen stays cold for Wienerwald"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"15683b\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-34661 size-large not-transparent\" alt=\"Heute bleibt die K\u00fcche kalt f\u00fcr Wienerwald, Markenrecht, rechtserhaltende Benutzung, Franchise, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Heute-bleibt-die-Kueche-kalt-fuer-Wienerwald-1024x576.jpg\" style=\"--dominant-color: #15683b; object-position:48% 90%\" data-object-fit=\"cover\" data-object-position=\"48% 90%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Heute-bleibt-die-Kueche-kalt-fuer-Wienerwald-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Heute-bleibt-die-Kueche-kalt-fuer-Wienerwald-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Heute-bleibt-die-Kueche-kalt-fuer-Wienerwald-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Heute-bleibt-die-Kueche-kalt-fuer-Wienerwald-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Heute-bleibt-die-Kueche-kalt-fuer-Wienerwald-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_7eace87fa36629038cff1553634fdae8\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">The kitchen<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">stays cold for<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-87d1e222503fcbe77c1fe6d9c71353c2 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Wienerwald.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-07-21T09:20:28+02:00\">21. July 2026<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">of<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Does a trademark on a menu automatically protect the dishes listed there as well? What evidence does a company need to ensure that a trademark remains protected not only for the restaurant business but also for individual food and beverage items?   <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 id=\"h-worum-geht-s\" class=\"wp-block-heading\">What is it all about?<\/h2>\n\n<p class=\"wp-block-paragraph\">Since 1998, Wienerwald Holding GmbH has owned a figurative trademark protected throughout Europe featuring the well-known chicken logo. The protection covers both the serving of guests and specific food and beverage items, including meat dishes, salads, pastries, coffee, and spices. <\/p>\n\n<p class=\"wp-block-paragraph\">In January 2024, the law firm Glawe Delfs Moll filed a request for the complete cancellation of this trademark. The allegation: It had not been used sufficiently for years. Under European law, a trademark that is no longer used by anyone loses its protection, so that no one can secure rights to a trademark that they no longer use in the course of business.  <\/p>\n\n<p class=\"wp-block-paragraph\">Wienerwald mounted a defense based on a comprehensive body of evidence. This included franchise agreements, affidavits from the managing director and a former franchisor, receipts from the restaurant in Torfhaus in the Harz Mountains that opened in November 2023, menus, advertisements, and numerous photos of restaurants and dishes. <\/p>\n\n<p class=\"wp-block-paragraph\">However, in August 2025, the EUIPO granted the request for cancellation only in part. Protection for the mere serving of guests remained in effect. For lodging, as well as for all specific food and beverages, the trademark was canceled. Wienerwald filed an appeal against the cancellation regarding food and beverages.   <\/p>\n\n<h2 id=\"h-entscheidung-der-beschwerdekammer\" class=\"wp-block-heading\">Decision of the Board of Appeals<\/h2>\n\n<p class=\"wp-block-paragraph\">The Second Board of Appeal of EUIPO dismissed the appeal on the grounds that  <a href=\"https:\/\/euipo.europa.eu\/eSearchCLW\/#key\/trademark\/APL_20260710_R1887_2025-2_000229559\">Decision dated July 10, 2026 \u2013 Case No. R 1887\/2025-2 <\/a>  completely. The trademark is thus canceled for those specific food and beverage products. <\/p>\n\n<p class=\"wp-block-paragraph\">The central issue in the proceedings was whether simply displaying a trademark in a restaurant is sufficient <a href=\"https:\/\/kpw.law\/rechtsgebiet\/markenrecht\/\" id=\"209\">to protect the food and beverages served there under trademark law <\/a>. The Chamber clearly ruled against this. In its view, serving guests is distinct from the sale of individual products. A restaurant can serve a wide variety of dishes under its own name, regardless of the trademark under which those dishes are sold or whether they bear a separate product trademark at all.     <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">Restaurant services provided under a trademark refer to the serving of food and beverages in general, regardless of whether the food and beverages themselves are offered under the same trademark, under a third party\u2019s trademark, or without any specific trademark reference at all.<\/p>\n<\/blockquote>\n<\/div>\n\n<h3 id=\"h-anders-als-bei-big-mac\" class=\"wp-block-heading\">Unlike with the Big Mac<\/h3>\n\n<p class=\"wp-block-paragraph\">Wienerwald had cited a well-known ruling regarding the BIG MAC trademark. In that case, a court had ruled that the use of a trademark name for a specific product on a menu also constituted trademark use for that product. The chamber, however, did not accept this comparison. In the BIG MAC case, two different trademarks had been used\u2014one for the restaurant chain and one for the specific product, namely the name of the chain and the name of the burger, respectively. Wienerwald, on the other hand, consistently used only a single trademark, both for the entire business and for individual dishes. This situation was not comparable to the BIG MAC case.     <\/p>\n\n<h3 id=\"h-fehlende-beweise\" class=\"wp-block-heading\">Lack of evidence<\/h3>\n\n<p class=\"wp-block-paragraph\">In the end, it was primarily the sheer volume of admissible evidence that was decisive. The relevant time period during which use had to be proven ranged from January 10, 2019, to January 9, 2024. Many of the documents submitted fell outside this period\u2014such as a menu from 2009\u2014or could not be dated at all due to the lack of a year, as was the case with several photos from social media. Of the 97 receipts submitted from the restaurant in Torfhaus, only about one-third were from the relevant period. And only a handful of these receipts listed dishes whose names contained parts of the trademark\u2014specifically, five servings of \u201cWienerwald Eisbecher,\u201d three \u201cWienerwald Schnitzel,\u201d and four \u201cWienerwald Hell.\u201d The Chamber did not consider these few receipts from a single restaurant sufficient to conclude that there was serious, economically relevant use of the trademark for the products in question.     <\/p>\n\n<p class=\"wp-block-paragraph\">Even the affidavits from the managing director and the former franchisor were of no help. While statements from individuals who are themselves part of the company are generally considered evidence, established case law holds that they carry weight only if they are corroborated by independent documentation. That was precisely what was missing in this case. The trademark owner had not submitted sufficient evidence regarding the extent of the trademark\u2019s use in connection with the food and beverages in question.   <\/p>\n\n<p class=\"wp-block-paragraph\">For comparison, Wienerwald cited an earlier decision regarding the EASYJET trademark. In that decision, similar figures regarding food sales had been accepted. The Chamber noted, however, that the figures in that case had been supported by independent sources such as press reports. This was not the case with Wienerwald.   <\/p>\n\n<h2 class=\"wp-block-heading\">Practical Tips<\/h2>\n\n<p class=\"wp-block-paragraph\">Anyone who wishes to protect a <a href=\"https:\/\/kpw.law\/en\/topics\/trademark\/\" id=\"15997\">trademark for both <\/a>their business and individual products should systematically collect evidence covering the five-year period of use. This evidence should be traceable to specific products, such as dated receipts, invoices, or sales statistics. Franchisors and licensors should contractually require their partners to record and retain such product-related sales data, as statements from managing directors or other individuals alone are not sufficient under case law. Promotional materials, menus, and photos should always be dated, as undated material carries little weight in case of doubt. Anyone using a single trademark for both the business and its products should have it reviewed early on to determine whether an additional trademark specifically for certain products would be advisable, in order to reduce the risk of partial cancellation.    <\/p>\n\n<h2 id=\"h-fazit\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The decision clearly shows that a well-established trademark in the restaurant industry is no guarantee that protection for individual food and beverage items will also be maintained. The Chamber\u2019s reasoning is understandable: the mere fact of serving guests under a certain name does not in itself indicate whether the dishes served are perceived as trademarked products.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For franchisors who do not regularly offer goods themselves\u2014but rather rely on their franchisees to do so\u2014this decision demonstrates that they must continuously ensure they have adequate evidence of use for goods and services in order to avoid losing a key component of the franchise concept: the trademark.  <br \/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_c9158f13546fd5ec40e1dbc06f38501e\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    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class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Wienerwald case shows that simply displaying your trademark in a restaurant does not automatically protect the food served there.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6520,5419,5042,6519],"thema":[4895,4897],"rechtsgebiet":[4898],"produkt":[],"class_list":["post-34665","post","type-post","status-publish","format-standard","hentry","category-general","tag-franchise","tag-right-preserving-use-en","tag-trademark-en","tag-wienerwald","thema-marke-en","thema-markenformen-en","rechtsgebiet-markenrecht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - 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