{"id":34424,"date":"2026-07-13T09:00:00","date_gmt":"2026-07-13T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=34424"},"modified":"2026-07-13T12:43:51","modified_gmt":"2026-07-13T10:43:51","slug":"copying-photos-with-generative-ai","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/copying-photos-with-generative-ai\/","title":{"rendered":"Copying Photos with Generative AI"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"5ebd36\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-34420 size-large not-transparent\" alt=\"Fotos kopieren mit generativer KI, Urheberrecht, K\u00fcnstliche Intelligenz, Fotograf, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Fotos-kopieren-mit-generativer-KI-1024x585.jpg\" style=\"--dominant-color: #5ebd36; object-position:51% 92%\" data-object-fit=\"cover\" data-object-position=\"51% 92%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Fotos-kopieren-mit-generativer-KI-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Fotos-kopieren-mit-generativer-KI-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Fotos-kopieren-mit-generativer-KI-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Fotos-kopieren-mit-generativer-KI-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Fotos-kopieren-mit-generativer-KI-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_ed4a3396a8d8866f6acded988197c9ac\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Copying Photos<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">using<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-d3c59f303687c3bbd94e548b47d9dfdf wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">generative AI<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-07-13T09:00:00+02:00\">13. July 2026<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">of<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>How far does the protection of a simple product photo extend if competitors have it edited or replicated using AI?<\/strong> <strong>Who is actually responsible for proving that an AI-generated image is indeed based on one\u2019s own photo?<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 id=\"h-worum-geht-s\" class=\"wp-block-heading\">What it&#8217;s about <\/h2>\n\n<p class=\"wp-block-paragraph\">An entrepreneur has been developing and selling cable glands made of thermoplastic polyurethane for photovoltaic systems since 2022. Since 2024, he has been offering his products under his own brand name on ebay.de, using custom-made product photos. In April 2025, he noticed that a <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\" id=\"23429\">competitor was advertising a very similar product on <\/a>the same platform, with images that strikingly resembled his own photos.  <\/p>\n\n<p class=\"wp-block-paragraph\">To support his suspicion, the plaintiff conducted his own experiment. He uploaded one of his product photos to ChatGPT and asked the AI to create a realistic or \u201cclean\u201d rendered version of it. The result resembled the image used by the competitor. From this, the plaintiff concluded that the competitor must have fed his original photo into an <a href=\"https:\/\/kpw.law\/thema\/kunstliche-intelligenz-ki\/\" id=\"4555\">AI system<\/a> and adopted the result. The plaintiff also believed that a second image used by the competitor on June 1, 2025, was an AI-edited version of one of his photos\u2014in this case, a computer-generated rendering from a CAD drawing program.    <\/p>\n\n<p class=\"wp-block-paragraph\">Following an unsuccessful <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\" id=\"182\">cease and desist letter and <\/a>a partially successful preliminary injunction regarding other competition law violations, the plaintiff filed a lawsuit in the Frankfurt am Main Regional Court seeking an injunction, disclosure of information, and reimbursement of his legal costs for <a href=\"https:\/\/kpw.law\/rechtsgebiet\/urheberrecht\/\" id=\"284\">copyright<\/a> infringements. The competitor denied ever having used the plaintiff\u2019s photos and submitted its own original photographs, which, according to the competitor, had served as the basis for the AI processing. <\/p>\n\n<h2 id=\"h-was-das-gericht-entschied\" class=\"wp-block-heading\">What the Court Ruled<\/h2>\n\n<p class=\"wp-block-paragraph\">The Regional Court of Frankfurt am Main dismissed the lawsuit in its entirety, with  <a href=\"https:\/\/www.rv.hessenrecht.hessen.de\/bshe\/document\/LARE260000821\">Judgment of May 27, 2026 \u2013 Case No. 2-06 O 347\/25 <\/a>  from.<\/p>\n\n<p class=\"wp-block-paragraph\">First, the court distinguished between the two images. It held that the computer-generated CAD image was not a protected photograph because it did not depict an actual event but had been generated on a computer screen. Furthermore, broader protection as a creative work was ruled out because the image served purely technical purposes and the plaintiff had no significant creative leeway in its creation.  <\/p>\n\n<p class=\"wp-block-paragraph\">The situation was different with regard to the actual photograph of the cable feed-through on the plaintiff\u2019s roof. This photograph is, in principle, protected as a simple photographic image. However, the image does not qualify for the higher level of protection afforded to a photographic work, which requires a greater degree of creative effort. The framing and angle of the shot are clearly determined by the purpose of showing the cable feed-through in use, rather than by a free creative decision on the part of the photographer.   <\/p>\n\n<h3 id=\"h-beweisprobleme\" class=\"wp-block-heading\">Evidence Issues  <\/h3>\n\n<p class=\"wp-block-paragraph\">The decisive issue then became whether the competitor had actually used this photo at all. Here, the court expressed skepticism regarding the plaintiff\u2019s line of evidence. The fact that an AI could generate a result similar to the competitor\u2019s image from the plaintiff\u2019s own photo did not necessarily mean that the competitor had actually chosen to do so. The competitor had submitted its own original photos, from which, in the court\u2019s assessment, the disputed image could just as easily have been derived. The plaintiff had not offered any evidence to support his claim that the competitor had fed his image into the system. His own experiment with the chatbot was not sufficient proof.     <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-pink-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">In this case, the plaintiff was unable to prove, to the satisfaction of the court, that the defendant had even used the plaintiff\u2019s images when creating her own.<\/p>\n<\/blockquote>\n<\/div>\n\n<h3 id=\"h-keine-rechtsverletzung\" class=\"wp-block-heading\">No infringement<\/h3>\n\n<p class=\"wp-block-paragraph\">Even if one were to assume, in favor of the plaintiff, that the competitor had in fact used his photo, the court did not view this as an infringement of his rights. In a direct comparison, the images differed in several respects, which the court deemed sufficient: a different framing, a wider gap in the roof tile, differently positioned cables, a different position of the colored cable, and distinct color differences in the tiles. Since simple photographs are entitled to only a narrow scope of protection\u2014which essentially covers identical or only slightly modified reproductions\u2014these differences were sufficient to render the original photo unrecognizable in the modified version. In reaching this conclusion, the court relied on a standard previously established by the European Court of Justice and a Higher Regional Court in comparable AI cases. According to this standard, an edited work can only be challenged under copyright law if the creative characteristics of the original are still recognizable in the new version and it can be proven that these characteristics were taken from the protected work, rather than merely coincidentally resembling it.    <\/p>\n\n<p class=\"wp-block-paragraph\">The court expressly left open the additional question raised by the plaintiff as to whether simply feeding his photo into an AI system should be considered an unauthorized reproduction. For one thing, the plaintiff had not included this allegation in his complaint, so the court was not authorized to rule on it. For another, it was irrelevant in any case, because it had not even been established that the competitor had uploaded the photo to an AI system at all.  <\/p>\n\n<h2 id=\"h-fragen-fur-die-praxis-aus-dem-urteil\" class=\"wp-block-heading\">Practical Questions Arising from the Ruling<\/h2>\n\n<p class=\"wp-block-paragraph\">The decision raises several points that go beyond the specific case.  <\/p>\n\n<p class=\"wp-block-paragraph\">For one thing, the ruling highlights a significant gap in the evidence to the detriment of photographers and rights holders. Anyone who suspects that a competitor has used their own image as the basis for AI editing can hardly prove it as long as the opposing party plausibly presents its own source photos. The obvious approach\u2014running one\u2019s own image through AI as well and using the similarity of the results as evidence\u2014was deemed insufficient by the court. Whether and how such proof can be successfully established at all\u2014for example, through technical analysis of image data or metadata\u2014remains unclear following this ruling.   <\/p>\n\n<p class=\"wp-block-paragraph\">On the other hand, the ruling effectively narrows the scope of protection for functional product photography. Anyone who takes photographs for practical reasons\u2014such as to show a product in use\u2014is already entitled only to the weaker protection afforded to photographs. If such a photo is additionally altered by AI, this ruling holds that even relatively minor deviations are sufficient to fall outside the scope of protection. In practice, this is likely to mean that competitors can deviate from a template with relatively little effort, provided they have their own source material or can present such material.   <\/p>\n\n<p class=\"wp-block-paragraph\">Ultimately, the fundamental question remains unanswered: Does simply feeding a protected photo into an AI system already constitute reproduction\u2014for example, because the image remains stored or accessible in the model in some form? In this regard, the court refers to a comparable issue\u2014one that has also not yet been conclusively resolved\u2014from a Munich case involving ChatGPT. Until this issue is resolved by the highest court, it remains unclear to photographers whether they can take legal action against the training or use of their images in AI systems as such, regardless of the visible end result.  <\/p>\n\n<h2 id=\"h-fazit\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The ruling reveals a structural problem that extends far beyond this individual case. As long as generative AI is capable of producing similar-looking results from very different source images, it will be extremely difficult for those affected to prove that their image was actually used, even when suspicion is warranted.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practical terms, however, this also means that functional product photography\u2014which is ubiquitous in e-commerce\u2014could be comparatively vulnerable to AI-driven imitation. The court deliberately left open the actually intriguing question of whether feeding third-party photos into AI systems in and of itself constitutes an infringement of third-party laws. Until this question is clarified, the issue of evidence is likely to determine the outcome in comparable cases more often than the actual copyright assessment.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_99b7d465cbc74cc377f38f4029b9e7d3\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Copyright!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Frankfurt am Main Regional Court dismisses a lawsuit over AI-edited product photos. The plaintiff failed to prove that a competitor had used its image. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5293,5294,5159,5142,5141,5644,6507],"thema":[5094],"rechtsgebiet":[4987,4923,5012],"produkt":[],"class_list":["post-34424","post","type-post","status-publish","format-standard","hentry","category-general","tag-ai","tag-generative-ai","tag-photo","tag-photograph","tag-photographer","tag-photography","tag-product-photo","thema-artificial-intelligence-ai","rechtsgebiet-competition-law","rechtsgebiet-copyright","rechtsgebiet-it-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Copying Photos with Generative AI<\/title>\n<meta name=\"description\" content=\"The Frankfurt am Main Regional Court dismisses a lawsuit over AI-edited product photos. 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