{"id":33210,"date":"2026-05-18T09:08:54","date_gmt":"2026-05-18T07:08:54","guid":{"rendered":"https:\/\/kpw.law\/?p=33210"},"modified":"2026-05-18T09:29:46","modified_gmt":"2026-05-18T07:29:46","slug":"liability-for-own-ai-chatbot","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/liability-for-own-ai-chatbot\/","title":{"rendered":"Liability for own AI chatbot"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"e5b10c\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-33207 size-large not-transparent\" alt=\"Haftung f\u00fcr eigenen KI-Chatbot, k\u00fcnstliche Intelligenz, Facharzt, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-1024x585.jpg\" style=\"--dominant-color: #e5b10c; object-position:52% 65%\" data-object-fit=\"cover\" data-object-position=\"52% 65%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-eigenen-KI-Chatbot-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_abd2137d3ae4994d588d8e25d9314c3a\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Liability for<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">own<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-790e245b21d0c7ad089b1fe403f7d754\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">AI chatbot<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-05-18T09:08:54+02:00\">18. May 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>What happens if an AI chatbot claims qualifications on your own website that don&#8217;t actually exist? Is the company liable for this? And does it change anything if the bot has actually been trained correctly?  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-war-passiert\"><strong>What had happened?<\/strong><\/h2>\n\n<p>Aesthetify GmbH operated an AI chatbot on its website, which customers could use to ask questions and book appointments. In response to specific queries, the bot replied that the two medical directors &#8211; referred to internally as <em>&#8220;Dr. Rick &amp; Dr. Nick&#8221;<\/em> &#8211; were <em>&#8220;specialists in plastic and aesthetic surgery&#8221;,<\/em> <em>&#8220;specialists in aesthetic medicine&#8221;<\/em> and <em>&#8220;specialists in aesthetic treatments&#8221;.<\/em> None of these specialist designations actually exist under German medical training law. The North Rhine-Westphalia Consumer Advice Center issued a cease and desist letter to the company and demanded a declaration of discontinuance. Although the chatbot was subsequently switched off, Aesthetify GmbH did not issue a cease-and-desist declaration. The consumer advice center then brought an action before the Higher Regional Court of Hamm.     <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-hat-das-gericht-entschieden\">How did the court rule?<\/h2>\n\n<p>The Higher Regional Court of Hamm upheld the action and ordered Aesthetify GmbH with  <a href=\"https:\/\/www.beck-aktuell.de\/heute-im-recht\/rechtsprechung\/urteil-olg-hamm-I4uki325-dr-rick-dr-nick-chatbot-ki-2026-05-12\">Judgment of 12.05.2026 &#8211; Ref. 4 Ukl 3\/25 <\/a>  to cease and desist. According to the judges, the statements made by the chatbot are directly attributable to the operator as its own business activity. An AI system that a company uses on its website does not act as a &#8220;third party&#8221; within the meaning of <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" id=\"197\">competition law<\/a>, but as an instrument of the company itself. This eliminates the possibility of exonerating oneself via the principles of the duty of care under competition law, for example by proving that all reasonable precautions have been taken.  <\/p>\n\n<p>The court expressly clarified that this assessment does not change if the chatbot has been trained and programmed exclusively with correct data. The responsibility for the system&#8217;s output messages during operation lies with the operator. <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Even if the defendant had had the AI chatbot trained and programmed exclusively with correct data records, it bears responsibility for the undisputed incorrect information provided by the chatbot regarding the actually non-existent and confusable specialist titles of its managing directors.<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-war-das-wettbewerbsrechtlich-relevant\">Why was this relevant under competition law?<\/h2>\n\n<p>It is anti-competitive to provide misleading information about specialist qualifications or designations. In the healthcare sector, specialist doctor designations indicate state-recognized additional training. If they are used without the corresponding training actually having been completed, or if confusingly similar designations are used, the patient is misled as to the qualifications of the doctor providing treatment.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-bedeutet-das-fur-andere-unternehmen\">What does this mean for other companies?<\/h2>\n\n<p>Anyone who uses an AI chatbot on their website adopts its statements as their own. This applies regardless of whether the system is generated independently or responds from a predefined data set. It does not help to point out that the bot was trained &#8220;correctly&#8221; or that it was a &#8220;hallucination&#8221; of the model. Liability under civil and competition law arises solely from the use of the system.   <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ruling highlights the risks associated with the use of <a href=\"https:\/\/kpw.law\/thema\/kunstliche-intelligenz-ki\/\" id=\"4555\">AI systems<\/a>. Even if the operator makes every effort, they are liable for incorrect information displayed by the AI system. Companies should therefore carefully weigh up the risks and benefits when using such systems and set up the systems in such a way that inadmissible statements are avoided as far as possible.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_0932d1103559f6a50520b8f604f9e06f\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">AI!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who uses an AI chatbot on their website is liable for its statements &#8211; even if the bot generates unsolicited misinformation.  <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5293,6447,5511,5726,6446,5052,5327,5054,6098],"thema":[5094],"rechtsgebiet":[4987,5012],"produkt":[6448],"class_list":["post-33210","post","type-post","status-publish","format-standard","hentry","category-general","tag-ai","tag-chatbot","tag-consumer-advice-center","tag-kuenstliche-intelligenz-en","tag-liability-for-content","tag-misleading","tag-misleading-en","tag-misleading-advertising","tag-specialist","thema-artificial-intelligence-ai","rechtsgebiet-competition-law","rechtsgebiet-it-law","produkt-advice-on-artificial-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Liability for 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