{"id":32672,"date":"2026-04-27T09:00:00","date_gmt":"2026-04-27T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=32672"},"modified":"2026-04-27T09:01:31","modified_gmt":"2026-04-27T07:01:31","slug":"color-in-the-name-becomes-an-obstacle-to-protection","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/","title":{"rendered":"Color in the name becomes an obstacle to protection"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"66bee5\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-32670 size-large not-transparent\" alt=\"Farbe im Namen wird zum Schutzhindernis, Markenrecht, Rechtsanwalt, ROSE; Rosa, Babykleidung, beschreibend\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg\" style=\"--dominant-color: #66bee5; object-position:50% 81%\" data-object-fit=\"cover\" data-object-position=\"50% 81%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_9637ee2d46c3df9751f25aa99f7afb1f\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Color in the name  <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">becomes obstacle<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-huge-font-size wp-elements-5efda226b4fd387fcefedcf6b06f6a6e\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">to protection<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-04-27T09:00:00+02:00\">27. April 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Can a bicycle manufacturer protect its company name &#8220;ROSE&#8221; as an EU trademark for clothing, shoes and caps &#8211; even though the word simply means the color pink in German and French? What happens when a color is so closely associated with a certain product category that competitors need it to describe their goods? And where is the boundary between a protectable brand name and a color indication that must be kept free?  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-wollte-rose-bikes-erreichen\"><strong>What did Rose Bikes want to achieve?<\/strong><\/h2>\n\n<p>Rose Bikes GmbH, a well-known company in the bicycle industry, attempted to register its company keyword &#8220;ROSE&#8221; as an EU trademark for clothing, footwear and headgear. The company applied for the mark at the EUIPO in February 2024. However, both the responsible examiner and the Second Board of Appeal of the EUIPO rejected the application. The word was descriptive and lacked distinctive character. Rose Bikes appealed to the European Court of Justice.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-wurde-rose-als-beschreibend-beurteilt\">Why was &#8220;ROSE&#8221; judged to be descriptive?<\/h2>\n\n<p>In English and French, the word &#8220;rose&#8221; means, among other things, the color pink. This meaning is familiar to a broad public throughout the EU. Under trademark law, a term is not eligible for protection if it describes a characteristic of the goods in question that is relevant to the purchase and that competitors are free to use to describe the goods.  <\/p>\n\n<p>The court confirmed with  <a href=\"https:\/\/infocuria.curia.europa.eu\/tabs\/document\/T\/2025\/T-0056-25-00000000PI-01-P-01-3451879\/ARRET_NP\/319575-DE-1-html\">Decision of 22.04.2026 &#8211; Ref. T-56\/25 <\/a>that a color can in principle be regarded as such a characteristic, provided that it is not merely accidentally or arbitrarily associated with the goods, but is inherent in them. The individual case is decisive here: which color is involved, which goods and how direct is the connection? <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-pink-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The color pink cannot be regarded as an irrelevant or arbitrary characteristic for these goods within the meaning of the case-law.<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidend-war-die-babybekleidung\">The baby clothes were decisive<\/h2>\n\n<p>The court recognized that clothing is generally available in all conceivable colors and that the color pink is therefore only one of many options in the entire class of goods. For the category &#8220;clothing, footwear, headgear&#8221; alone, the refusal would therefore not have been justified without further ado. <\/p>\n\n<p>However, the situation is different for baby clothing: Here, it is generally known that infant clothing is typically offered in the colors pink or light blue. Pink is therefore closely linked to this specific sub-category and is not merely a coincidental but an inherent characteristic. The same applies to youth clothing, for which the color pink also has a special significance.  <\/p>\n\n<p>Since Rose Bikes had not limited the application to certain sub-groups of goods, the category applied for inevitably also included baby goods. The descriptiveness of the sign was therefore to be affirmed for the entire class. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-bedeutet-das-fur-unternehmen-mit-farbbedeutung-im-namen\">What does this mean for companies with a color meaning in their name?<\/h2>\n\n<p>The ruling shows that names that also designate colors can encounter particular difficulties in <a href=\"https:\/\/kpw.law\/rechtsgebiet\/markenrecht\/\" type=\"rechtsgebiet\" id=\"209\">trademark law <\/a>if the color in question is typical for certain goods or their sub-groups. It is sufficient that the descriptiveness exists only for a part of the goods applied for. As long as the applicant does not make a corresponding restriction, the blocking effect applies to the entire category.  <\/p>\n\n<p>Companies should therefore check whether their sign designates a color or another descriptive characteristic of goods in one of the official languages of the EU before applying for a trademark. If your company name also has a color meaning, a precise restriction of the list of goods to subgroups for which this color is not typical can lead to a <a href=\"https:\/\/kpw.law\/en\/services\/register-trademark-successfully\/\" type=\"service\" id=\"1238\">successful trademark application<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>This case shows how important a well thought-out trademark strategy is for a successful trademark application.<\/p>\n\n\n\n<p>Rose Bikes ultimately failed because of the close association of pink with baby clothing. This made the color an inherent feature of the product. If baby clothes had been left out, the case might have turned out differently. The ruling illustrates how carefully trademark applications must be examined for potential double meanings, such as those that can occur in color meanings in European languages.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_aaf5b5fcfdb54a4c27363d6656b9ce06\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The trademark application &#8220;ROSE&#8221; fails because &#8220;Rosa&#8221; in German is a characteristic of baby clothing and the application included it.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[4311,6375,1862,4195,6373,485,249,6374],"thema":[4895],"rechtsgebiet":[4898],"produkt":[],"class_list":["post-32672","post","type-post","status-publish","format-standard","hentry","category-general","tag-absolute-schutzhindernisse","tag-babykleidung","tag-bekleidung","tag-beschreibend","tag-farbe","tag-freihaltebeduerfnis","tag-marke","tag-rose","thema-marke-en","rechtsgebiet-markenrecht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Color in the name becomes an obstacle to trademark protection<\/title>\n<meta name=\"description\" content=\"The trademark application &quot;ROSE&quot; fails because &quot;Rosa&quot; in German is a characteristic of baby clothing and the application included it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color in the name becomes an obstacle to protection\" \/>\n<meta property=\"og:description\" content=\"The trademark application &quot;ROSE&quot; fails because &quot;Rosa&quot; in German is a characteristic of baby clothing and the application included it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-27T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T07:01:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Branchen-scaled.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clemens Pfitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clemenspfitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clemens Pfitzer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/\"},\"author\":{\"name\":\"Clemens Pfitzer\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\"},\"headline\":\"Color in the name becomes an obstacle to protection\",\"datePublished\":\"2026-04-27T07:00:00+00:00\",\"dateModified\":\"2026-04-27T07:01:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/\"},\"wordCount\":698,\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg\",\"keywords\":[\"absolute Schutzhindernisse\",\"Babykleidung\",\"Bekleidung\",\"Beschreibend\",\"Farbe\",\"Freihaltebed\u00fcrfnis\",\"Marke\",\"Rose\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/\",\"name\":\"Color in the name becomes an obstacle to trademark protection\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg\",\"datePublished\":\"2026-04-27T07:00:00+00:00\",\"dateModified\":\"2026-04-27T07:01:31+00:00\",\"description\":\"The trademark application \\\"ROSE\\\" fails because \\\"Rosa\\\" in German is a characteristic of baby clothing and the application included it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/color-in-the-name-becomes-an-obstacle-to-protection\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/kpw.law\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Color in the name becomes an obstacle to protection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"name\":\"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte\",\"description\":\"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht\",\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"alternateName\":\"kpw.law\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kpw.law\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\",\"name\":\"KPW PartmbB\",\"alternateName\":\"KPW\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/KPW400x400.jpg\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/KPW400x400.jpg\",\"width\":400,\"height\":400,\"caption\":\"KPW PartmbB\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kpw\"],\"description\":\"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.\",\"email\":\"info@kpw.law\",\"telephone\":\"+4971141019030\",\"legalName\":\"KPW PartmbB\",\"foundingDate\":\"2010-04-01\",\"vatID\":\"DE270757792\",\"duns\":\"341580247\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\",\"name\":\"Clemens Pfitzer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"caption\":\"Clemens Pfitzer\"},\"description\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz\",\"sameAs\":[\"https:\\\/\\\/kpw.law\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pfitzer\\\/\",\"https:\\\/\\\/x.com\\\/clemenspfitzer\"],\"gender\":\"m\u00e4nnlich\",\"knowsAbout\":[\"Markenrecht\",\"Wettbewerbsrecht\",\"Designrecht\",\"Urheberrecht\",\"E-Commerce\",\"Datenschutzrecht\",\"Patentrecht\",\"IT-Recht\",\"Softwarelizenzen\",\"Gesch\u00e4ftsgeheimnisse\"],\"knowsLanguage\":[\"Englisch\",\"Deutsch\"],\"jobTitle\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht\",\"worksFor\":\"KPW PartmbB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Color in the name becomes an obstacle to trademark protection","description":"The trademark application \"ROSE\" fails because \"Rosa\" in German is a characteristic of baby clothing and the application included it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/","og_locale":"en_US","og_type":"article","og_title":"Color in the name becomes an obstacle to protection","og_description":"The trademark application \"ROSE\" fails because \"Rosa\" in German is a characteristic of baby clothing and the application included it.","og_url":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/","og_site_name":"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte","article_published_time":"2026-04-27T07:00:00+00:00","article_modified_time":"2026-04-27T07:01:31+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/kpw.law\/wp-content\/uploads\/Branchen-scaled.avif","type":"image\/jpeg"}],"author":"Clemens Pfitzer","twitter_card":"summary_large_image","twitter_creator":"@clemenspfitzer","twitter_misc":{"Written by":"Clemens Pfitzer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/#article","isPartOf":{"@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/"},"author":{"name":"Clemens Pfitzer","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd"},"headline":"Color in the name becomes an obstacle to protection","datePublished":"2026-04-27T07:00:00+00:00","dateModified":"2026-04-27T07:01:31+00:00","mainEntityOfPage":{"@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/"},"wordCount":698,"publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"image":{"@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg","keywords":["absolute Schutzhindernisse","Babykleidung","Bekleidung","Beschreibend","Farbe","Freihaltebed\u00fcrfnis","Marke","Rose"],"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/","url":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/","name":"Color in the name becomes an obstacle to trademark protection","isPartOf":{"@id":"https:\/\/kpw.law\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/#primaryimage"},"image":{"@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg","datePublished":"2026-04-27T07:00:00+00:00","dateModified":"2026-04-27T07:01:31+00:00","description":"The trademark application \"ROSE\" fails because \"Rosa\" in German is a characteristic of baby clothing and the application included it.","breadcrumb":{"@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/#primaryimage","url":"https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Farbe-im-Namen-wird-zum-Schutzhindernis-1024x585.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/kpw.law\/en\/color-in-the-name-becomes-an-obstacle-to-protection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/kpw.law\/en\/"},{"@type":"ListItem","position":2,"name":"Color in the name becomes an obstacle to protection"}]},{"@type":"WebSite","@id":"https:\/\/kpw.law\/en\/#website","url":"https:\/\/kpw.law\/en\/","name":"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte","description":"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht","publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"alternateName":"kpw.law","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kpw.law\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kpw.law\/en\/#organization","name":"KPW PartmbB","alternateName":"KPW","url":"https:\/\/kpw.law\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kpw.law\/wp-content\/uploads\/KPW400x400.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/KPW400x400.jpg","width":400,"height":400,"caption":"KPW PartmbB"},"image":{"@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kpw"],"description":"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.","email":"info@kpw.law","telephone":"+4971141019030","legalName":"KPW PartmbB","foundingDate":"2010-04-01","vatID":"DE270757792","duns":"341580247","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd","name":"Clemens Pfitzer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","caption":"Clemens Pfitzer"},"description":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz","sameAs":["https:\/\/kpw.law","https:\/\/www.linkedin.com\/in\/pfitzer\/","https:\/\/x.com\/clemenspfitzer"],"gender":"m\u00e4nnlich","knowsAbout":["Markenrecht","Wettbewerbsrecht","Designrecht","Urheberrecht","E-Commerce","Datenschutzrecht","Patentrecht","IT-Recht","Softwarelizenzen","Gesch\u00e4ftsgeheimnisse"],"knowsLanguage":["Englisch","Deutsch"],"jobTitle":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht","worksFor":"KPW PartmbB"}]}},"_links":{"self":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/32672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/comments?post=32672"}],"version-history":[{"count":7,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/32672\/revisions"}],"predecessor-version":[{"id":32789,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/32672\/revisions\/32789"}],"wp:attachment":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/media?parent=32672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/categories?post=32672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/tags?post=32672"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/thema?post=32672"},{"taxonomy":"rechtsgebiet","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/rechtsgebiet?post=32672"},{"taxonomy":"produkt","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/produkt?post=32672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}