{"id":32322,"date":"2026-04-07T09:00:00","date_gmt":"2026-04-07T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=32322"},"modified":"2026-04-07T10:41:17","modified_gmt":"2026-04-07T08:41:17","slug":"cannabis-with-a-click","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/cannabis-with-a-click\/","title":{"rendered":"Cannabis with a click"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"468c42\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-32319 size-large not-transparent\" alt=\"Cannabis per Klick, Arzneimittelwerbung, Heilmittelwerberecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-1024x585.jpg\" style=\"--dominant-color: #468c42; object-position:53% 83%\" data-object-fit=\"cover\" data-object-position=\"53% 83%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Cannabis-per-Klick-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_d1c35ac234c057764cc88ff2b1c0bb62\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Cannabis  <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">with a<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-df684dcf5463bd81b70369ce08c4e3d6\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Click.<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-04-07T09:00:00+02:00\">7. April 2026<\/time><\/div>\n\n\n<p>of<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong><em>Can an online portal simply offer a treatment appointment with a cannabis doctor for headaches, migraines or sleep disorders?<\/em> <em>When does harmless information become prohibited drug advertising?<\/em><em>What consequences does the ruling have for platform operators, doctors and pharmacies in the rapidly growing market for cannabis products?<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-es-in-diesem-fall-ging\">What this case was about<\/h2>\n\n<p>The market for medicinal cannabis is booming. Since the legislator removed cannabis from the Narcotics Act at the beginning of April 2024, more and more online platforms have been advertising that they facilitate access to cannabis treatment. The Federal Court of Justice dealt with precisely such a business model. The platform operator in question arranged appointments for interested parties with cooperating doctors who can prescribe prescription cannabis products. On its website, it also listed the ailments for which such treatment is said to be helpful and also offered a button with which users could directly submit a treatment request.    <\/p>\n\n<p>The <a href=\"https:\/\/kpw.law\/en\/topics\/wettbewerbszentrale\/wettbewerbszentrale-2\/\" id=\"15318\">Wettbewerbszentrale <\/a>saw this as prohibited advertising to the public for a prescription-only medicine and sued for an injunction. The Regional Court of Frankfurt am Main initially dismissed the action. The Higher Regional Court of Frankfurt am Main overturned the decision and ordered the platform operator to cease and desist. The latter appealed against this decision.   <\/p>\n\n<h2 class=\"wp-block-heading\">Why German advertising law continues to apply here<\/h2>\n\n<p>The fact that cannabis has no longer been considered a narcotic since 01.04.2024 does not mean that advertising for it would be free. According to German <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" id=\"197\">drug advertising law <\/a>, advertising for prescription drugs to the general public is still prohibited. The law serves to protect health. It is intended to prevent consumers from being tempted by suggestive advertising to self-medicate or to urge their doctor to prescribe a particular preparation even though it is not the best choice medically. This idea has nothing to do with the decriminalization of cannabis and, in the opinion of the Federal Court of Justice, continues to apply unchanged.    <\/p>\n\n<h2 class=\"wp-block-heading\">The decision of the Federal Court of Justice<\/h2>\n\n<p>The Federal Court of Justice has ruled  <a href=\"https:\/\/openjur.de\/u\/2545376.html\">Judgment of 26.03.2026 &#8211; Ref. I ZR 74\/25 <\/a><strong> <\/strong>rejected the appeal by the platform operator and thus confirmed the ban. According to the federal judges, the presentation of symptoms with the subsequent booking option is not purely informative, but an advertising activity aimed at promoting the sale of prescription cannabis products. The overall view is decisive. Anyone who combines a list of indications such as chronic pain, migraines, depression, ADHD or sleep disorders with immediate access to a treatment request creates the impression in the reader that all they have to do is click on the button to get a prescription. This is exactly the situation that the legislator wanted to prevent.    <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p><em>In the case in dispute, the information provided by the defendant on the possible uses of medicinal cannabis meant that there was a risk that consumers would use such a product without medical supervision or misuse it for the named ailments or insist on its prescription when visiting a doctor.<\/em><\/p>\n<\/blockquote>\n<\/div>\n\n<p>The Senate also rejected the argument that there is no advertising because the prescription lies exclusively with the doctor. The fact that a doctor ultimately decides does not change the fact that the advertising is intended to persuade patients to request a prescription. Union law does not permit such circumvention of the ban, as the ban on advertising to the public would otherwise be null and void. Nor does it help the portal operator that it is not advertising a specific product from a specific manufacturer, but an entire product group. According to the case law of the Federal Court of Justice and the Court of Justice of the European Union, advertising for an indefinite number of prescription drugs can also be product-related and therefore fall within the scope of the advertising ban.    <\/p>\n\n<h2 class=\"wp-block-heading\">What this means for platforms, doctors and pharmacies<\/h2>\n\n<p>Operators of digital offerings in the healthcare sector must check their websites carefully. The mere mention of medical conditions in combination with a referral form is enough to cross the threshold of prohibited advertising to the public. Anyone wishing to entice patients with a prescription promise is outside the scope of what is permitted by law. On the other hand, neutral information by independent bodies that is not aimed at a specific sale remains permissible if no reference to a specific or customizable product can be identified.   <\/p>\n\n<p>Doctors should be aware that their cooperation with brokerage portals may also come under scrutiny if the advertising is too clearly aimed at encouraging the prescription of certain preparations. Pharmacies and pharmaceutical retailers must also carefully distinguish between permissible information and impermissible sales promotion in their public image. The decision shows that competition associations are keeping a close eye on this market and threatening <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\" id=\"182\">cease and desist letters <\/a>in the event of violations.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ban on advertising prescription drugs to the public is intended to protect patients from having their demand determined by advertising messages instead of a medical diagnosis. According to the Federal Court of Justice, the legalization of cannabis as a recreational product must not lead to the medical variant becoming a lifestyle product. <\/p>\n\n\n\n<p>Critically, however, it can be argued that the line between useful patient information and prohibited advertising is difficult to draw in individual cases. Platforms that want to provide serious information must expect considerable design effort. <\/p>\n\n\n\n<p>Companies that provide such online offers should therefore have their offers legally checked in order to avoid unpleasant surprises.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_df402cdf048e728943d08ff54afd8d8f\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to the Federal Court of Justice, online marketing of products and treatments using cannabis with lists of complaints is prohibited advertising to the public.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5636,6215,5635,6319,5506,6320,5637,5153],"thema":[],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-32322","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising-of-remedies","tag-cannabis","tag-medicinal-products-advertising-act","tag-pharmaceutical-advertising","tag-pharmaceuticals","tag-prescription-medicines","tag-prohibition-of-advertising-under-pharmaceutical-law","tag-therapeutic-products-advertising-law","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cannabis per click illegal?<\/title>\n<meta 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