{"id":31792,"date":"2015-06-19T10:31:37","date_gmt":"2015-06-19T08:31:37","guid":{"rendered":"https:\/\/kpw.law\/trademark-protection-for-lego-figures\/"},"modified":"2026-04-21T17:46:48","modified_gmt":"2026-04-21T15:46:48","slug":"trademark-protection-for-lego-figures","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/trademark-protection-for-lego-figures\/","title":{"rendered":"Trademark protection for Lego figures"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"3fc3d8\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31789 size-large not-transparent\" alt=\"Markenschutz f\u00fcr Lego Figuren, Markenrecht, 3D-Marke, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Markenschutz-fuer-LEGO-Figuren-1024x576.jpg\" style=\"--dominant-color: #3fc3d8; object-position:0% 100%\" data-object-fit=\"cover\" data-object-position=\"0% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Markenschutz-fuer-LEGO-Figuren-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Markenschutz-fuer-LEGO-Figuren-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Markenschutz-fuer-LEGO-Figuren-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Markenschutz-fuer-LEGO-Figuren-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Markenschutz-fuer-LEGO-Figuren-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_7db778903d76d55e746bdbe2a3434faf\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">protection<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">for <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-4338a01c0e67c700fde890a4c559e560\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">LEGO figures<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2015-06-19T10:31:37+02:00\">19. June 2015<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Every child knows Lego. To protect itself against imitators, Lego has tried to register its products as a 3D trademark. But is that even possible?  <\/strong>  The European Court says yes, at least for the Lego figures.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-markenschutz-fur-lego\">Trademark protection for LEGO<\/h2>\n\n<p>Lego building blocks and Lego figures have been popular with children for decades, but they are not particularly cheap. From Lego&#8217;s point of view, there is therefore a risk of imitation by third parties. After the patent protection for the Lego building blocks expired, Lego tried to have its building blocks and figures protected as a 3D trademark in order to keep unwelcome competition at bay. The European Court of Justice ultimately rejected protection for the bricks. A decision was still pending with regard to the figures.    <\/p>\n\n<p>A competitor company called Best Lock wanted to have the 3D trademark registered in 2000 declared invalid so that it could offer corresponding products itself. Best Lock argued that the shape of the product was due to its ability to be assembled with other interlocking components for play purposes and, like the Lego building blocks, represented a technical solution. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidung-des-europaischen-gerichts\">Decision of the European Court of Justice<\/h2>\n\n<p>The EGC (<a href=\"http:\/\/curia.europa.eu\/juris\/document\/document.jsf;jsessionid=9ea7d2dc30dd84b38d4d0f2e4401a829b01038b752d8.e34KaxiLc3qMb40Rch0SaxuQaxf0?text=&amp;docid=165051&amp;pageIndex=0&amp;doclang=EN&amp;mode=req&amp;dir=&amp;occ=first&amp;part=1&amp;cid=848891\" target=\"_blank\" rel=\"noopener\">Judgment of 16.06.2015 &#8211; Ref. T-395\/14   <\/a>and <a href=\"http:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&amp;docid=165046&amp;pageIndex=0&amp;doclang=EN&amp;mode=req&amp;dir=&amp;occ=first&amp;part=1&amp;cid=848933\" target=\"_blank\" rel=\"noopener\">T-396\/14<\/a>) did not follow Best Lock&#8217;s arguments and confirmed trademark protection for the Lego figures.<\/p>\n\n<p>The court lacked sufficient evidence from Best Lock for the assertion that the shape of the goods was determined by their nature.<\/p>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:auto 47%\"><div class=\"wp-block-media-text__content\">\n<p>With regard to the argument that it is a shape that is necessary to achieve a technical effect, the court also did not follow Best Lock. In this respect, the court found that the Lego figures depicted in the trademark obviously did not have a technical effect with regard to the characteristic components (head, body, arm and leg). These parts also did not enable a connection with interlocking building blocks. Such a technical function could not be derived from the graphic representation alone (recess under the feet and the contact on the head). Ultimately, the shape of the Lego figures in this form is also not necessary to enable the assembly of building blocks. Rather, the Lego figures are given human features, which speaks against a purely technical effect.     <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"978\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2015\/06\/LEGO-Figuren.Marke_-1.png\" alt=\"\" class=\"wp-image-10407 size-full\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2015\/06\/LEGO-Figuren.Marke_-1.png 896w, https:\/\/kpw.law\/wp-content\/uploads\/2015\/06\/LEGO-Figuren.Marke_-1-275x300.png 275w, https:\/\/kpw.law\/wp-content\/uploads\/2015\/06\/LEGO-Figuren.Marke_-1-768x838.png 768w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Unlike the Lego bricks, the <a href=\"https:\/\/kpw.law\/rechtsgebiet\/markenrecht\/\" id=\"209\">trademark protection<\/a> for the Lego figures remains intact. Since the figures, unlike the bricks, have the typical and well-known Lego face and shape, they are not limited to their technical effect. Third parties are therefore free to produce figures compatible with Lego bricks as long as they look different from the Lego figures.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_38cb8bae10eed5ccaed8a1a03dbfedd6\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Can toy figures such as the Lego figures be protected as a 3D trademark or is it a purely technical effect that cannot be protected?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6229,6031,5797,6081,6037,6228],"thema":[4895,4897,4992],"rechtsgebiet":[4898],"produkt":[5001,5000,4900,4901,4902,5002,4903],"class_list":["post-31792","post","type-post","status-publish","format-standard","hentry","category-general","tag-best-lock","tag-brand-deletion","tag-cancellation-of-a-trademark","tag-lego","tag-technical-function-in-the-trademark","tag-toys","thema-marke-en","thema-markenformen-en","thema-toys","rechtsgebiet-markenrecht-en","produkt-advice-on-trademark-law","produkt-defense-against-trademark-warning","produkt-markenanmeldung-en","produkt-markenrecherche-en","produkt-markenuberwachung-en","produkt-prosecution-of-trademark-infringements","produkt-widerspruch-marke-en"],"acf":[],"yoast_head":"<!-- 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