{"id":31719,"date":"2026-03-04T09:00:00","date_gmt":"2026-03-04T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=31719"},"modified":"2026-04-29T08:13:23","modified_gmt":"2026-04-29T06:13:23","slug":"no-organic-code-in-brochures","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/no-organic-code-in-brochures\/","title":{"rendered":"No organic code in brochures"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"3b6699\" data-has-transparency=\"false\" style=\"--dominant-color: #3b6699;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31717 size-large not-transparent\" alt=\"Kein Bio-Code im Prospekt, Werbung, Wettbewerbsrecht, Lebensmittel, \u00d6ko-Verordnung, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Kein-Bio-Code-im-Prospekt-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Kein-Bio-Code-im-Prospekt-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-Bio-Code-im-Prospekt-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-Bio-Code-im-Prospekt-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-Bio-Code-im-Prospekt-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-Bio-Code-im-Prospekt-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_ad5433e9ad800d443c088676b6741fad\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">No organic code<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">in <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-958b2a14973a9a5d0f4fb99205173c52\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">brochures.<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-03-04T09:00:00+02:00\">4. March 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Do trading companies also have to state the code number of the competent inspection authority in their advertising brochures for organic products?  <\/strong>The ECJ has clearly answered this economically significant question for the food trade in the negative, thus providing practical relief for retailers.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-war-passiert\">What had happened?<\/h2>\n\n<p>The retail company GLOBUS &#8211; known for its large hypermarkets &#8211; distributed advertising brochures in Gera and the surrounding area at the beginning of 2024. These advertised various foods with the words &#8220;organic&#8221; and the official EU organic logo. <\/p>\n\n<p>What was missing: a so-called control number. This term refers to the code of an official inspection body that monitors whether an organic product has actually been produced in accordance with the regulations. Such numbers are typically found on organic products in the form &#8220;DE-\u00d6KO-001&#8221; or similar.<\/p>\n\n<p>An association that fights unfair competition saw this as a violation of <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" id=\"197\">competition law <\/a>and filed a lawsuit. GLOBUS also had to print this number in the brochure. The competent regional court was unsure and referred the question to the European Court of Justice.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-dreht-sich-die-juristische-frage\">What is the legal question about?<\/h2>\n\n<p>European law on organic products makes a very precise distinction between two things:<\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Product labeling<\/strong>: This is all the information that appears directly on the product &#8211; on the label, packaging or a tag. They physically &#8220;accompany&#8221; the product. <\/li>\n\n\n\n<li><strong>Advertising<\/strong>: These are all measures with which a product is presented to the public &#8211; brochures, advertisements, posters. They are spatially separated from the product. <\/li>\n<\/ul>\n\n<p>Der klagende Verband argumentierte, dass der Gesetzgeber in einer Vorschrift beide Begriffe zusammen nennt und deshalb m\u00fcsse die Kontrollnummer-Pflicht auch f\u00fcr Werbung gelten. GLOBUS sah das anders. Kennzeichnung und Werbung seien zwei v\u00f6llig verschiedene Dinge.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-hat-der-europaische-gerichtshof-entschieden\">What did the European Court of Justice decide?<\/h2>\n\n<p>The European Court of Justice ruled in favor of GLOBUS  <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX:62024CO0745\">Decision of 18.12.2025 Ref. C-745\/24 <\/a>  law.  <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The obligation to indicate the control number does not extend to advertising leaflets that are physically separated from the organic products they advertise.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>Advertising is not labeling. In no European language version of organic law do advertising brochures count as &#8220;labeling&#8221;. Label, packaging, sticker &#8211; yes, leaflet &#8211; no.  <\/p>\n\n<p>The law makes a consistent distinction. Wherever the organic law mentions the terms &#8220;labeling&#8221; and &#8220;advertising&#8221;, the two are mentioned as two different categories side by side, not as one. <\/p>\n\n<p>Die Pflicht gilt nur f\u00fcr das Produkt. Die Vorschrift verlangt, dass die Kontrollnummer \u201egut sichtbar, deutlich lesbar und unverwischbar\u201c angebracht sein muss, doch das ergibt nur Sinn f\u00fcr ein physisches Etikett, nicht jedoch f\u00fcr einen Prospekt.<\/p>\n\n<p>Practically impossible. When a retailer has their brochure printed, they often don&#8217;t even know which manufacturer will ultimately deliver &#8211; and therefore which inspection body is responsible. The required information would not even be possible.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-bedeutet-das-fur-den-handel\">What does this mean for retailers?<\/h2>\n\n<p>The decision is a clear relief for all companies that advertise organic products.<\/p>\n\n<p>Organic designations may only be used for products that are actually certified. The ban on misleading information remains in full force. However, advertising brochures, flyers, advertisements and digital advertising materials do not have to include the control number.  <\/p>\n\n<p>Cease <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\" id=\"182\">and desist letters<\/a> based on this alleged obligation are unjustified. Anyone who has already issued a cease-and-desist declaration on this subject should have it checked to see whether it is still valid. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The European Court of Justice has now provided a binding answer for all EU member states to a question that is frequently asked in practice. The control number is intended to ensure that consumers who buy an organic product can see who has inspected it. This objective is fulfilled by the information on the product itself; there is no need for information in advertising.  <\/p>\n\n\n\n<p>F\u00fcr Unternehmen im Lebensmitteleinzelhandel, aber auch f\u00fcr Hersteller und Importeure von Bio-Produkten, schafft diese Entscheidung etwas Erleichterung und vor allem Rechtssicherheit.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_0bf3a6b06f9d1f1318c7cf8746e42e81\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Organic advertising without a control number? No problem &#8211; the ECJ clarifies: No obligation to state the organic code for advertising brochures. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5105,6097,5744,5745,5743,5598,4478],"thema":[4994],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-31719","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising","tag-association-of-social-competition-e-v","tag-food-en","tag-food-trade","tag-organic","tag-organic-seal","tag-verband-sozialer-wettbewerb-e-v-en","thema-food","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ECJ: No organic code in brochures<\/title>\n<meta name=\"description\" content=\"Organic advertising without a control number? 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