{"id":31658,"date":"2026-03-03T09:00:00","date_gmt":"2026-03-03T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=31658"},"modified":"2026-04-10T07:13:28","modified_gmt":"2026-04-10T05:13:28","slug":"limits-for-cannabis-advertising-and-telemedicine","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/limits-for-cannabis-advertising-and-telemedicine\/","title":{"rendered":"Limits for cannabis advertising and telemedicine"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"e2a705\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31656 size-large not-transparent\" alt=\"Grenzen f\u00fcr Cannabis Werbung und Telemedizin, Heilmittelwerberecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Grenzen-fuer-Cannabis-Werbung-und-Telemedizin-1024x576.jpg\" style=\"--dominant-color: #e2a705; object-position:0% 100%\" data-object-fit=\"cover\" data-object-position=\"0% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Grenzen-fuer-Cannabis-Werbung-und-Telemedizin-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Grenzen-fuer-Cannabis-Werbung-und-Telemedizin-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Grenzen-fuer-Cannabis-Werbung-und-Telemedizin-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Grenzen-fuer-Cannabis-Werbung-und-Telemedizin-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Grenzen-fuer-Cannabis-Werbung-und-Telemedizin-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_826b4c3ff2fe5bd3f84ba26189804ead\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Cannabis  <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Advertising and<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-b2b912ab0b49389f4cdee43c242c15ef\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Telemedicine.<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-03-03T09:00:00+02:00\">3. March 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Is the online sale of medicinal cannabis a legal vacuum for aggressive marketing? At what point does helpful patient information become inadmissible advertising for medicinal products? <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-medzinisches-cannabis-per-klick\">Medicinal cannabis with a click<\/h2>\n\n<p>The market for medical cannabis is booming, driven by the ongoing digitalization of healthcare. But while telemedicine is paving new ways for patients, some players are trying to push the boundaries of what is permitted in marketing. A recent ruling by Hamburg District Court now clearly shows that digital health protection must not be sacrificed in favor of sales figures.  <\/p>\n\n<p>A company&#8217;s website linked telemedical services and the purchase of cannabis flowers. The website presented a user interface that was strongly reminiscent of classic online stores. Under the slogan &#8220;Order medical cannabis&#8221;, patients were guided through a process that suggested a doctor&#8217;s prescription without direct personal contact and linked it directly to the product selection.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-entscheidung-des-lg-hamburg\">The decision of the LG Hamburg<\/h2>\n\n<p id=\"p-rc_7741c7b0ad4fa11c-119\">With  <a href=\"https:\/\/www.landesrecht-hamburg.de\/bsha\/document\/NJRE001631913\">Decision of 15.01.2026 &#8211; Ref. 402 HKO 4\/26 <\/a>  the Hamburg Regional Court imposed far-reaching advertising bans on the provider by way of a temporary injunction.  <\/p>\n\n<p>The court identified three main areas in which the advertising<strong> <\/strong>exceeded the statutory limits of the <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" id=\"197\">law on advertising for therapeutic products <\/a>.<\/p>\n\n<p>According to the court, it is illegal to advertise treatments aimed at prescribing cannabis to end consumers without direct personal contact between doctor and patient.<\/p>\n\n<p>In particular, the targeted advertising of the purchase of medicinal cannabis to laypersons was prohibited, for example in a store look with price information (e.g. \u20ac8.99\/g).<\/p>\n\n<p>The court also prohibited the use of specific healing promises or indications of efficacy in connection with certain cannabis varieties.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutz-vor-fehlgebrauch\">Protection against misuse<\/h3>\n\n<p id=\"p-rc_7741c7b0ad4fa11c-123\">The court made it clear that the strict rules for advertising in the healthcare sector serve to protect patients from uncritical self-diagnosis and the improper use of potentially dangerous substances. The court was particularly critical of the publication of lists of specific flowers with information on THC content and prices as well as the advertising of treatment successes of individual patients. <\/p>\n\n<p>A key point of the decision is the inadmissible mixing of medical diagnosis and commercial sales through advertising statements such as:<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Many patients have found that [strain] can help with stress, chronic pain, anxiety and loss of appetite.<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Medical cannabis is a medicine and not a lifestyle product. It must therefore be treated as such. Anyone wishing to offer medicinal cannabis in the field of telemedicine should avoid giving the impression of a pure online store for the sale of cannabis. Otherwise, there is a risk of cease and desist letters under competition law.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_f21e3c11f57660f44957d8269c9f7fd9\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hamburg District Court bans cannabis advertising on telemedicine platforms. Telemedicine offers should not look like an online store. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5636,6215,5635,5637,6216,5153],"thema":[],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-31658","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising-of-remedies","tag-cannabis","tag-medicinal-products-advertising-act","tag-prohibition-of-advertising-under-pharmaceutical-law","tag-telemedicine","tag-therapeutic-products-advertising-law","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Limits for cannabis advertising and telemedicine<\/title>\n<meta name=\"description\" content=\"Hamburg District Court bans cannabis advertising on telemedicine platforms. 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