{"id":31651,"date":"2026-03-02T09:00:00","date_gmt":"2026-03-02T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=31651"},"modified":"2026-03-09T15:02:26","modified_gmt":"2026-03-09T13:02:26","slug":"menoglueck-inadmissible-health-claim","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/menoglueck-inadmissible-health-claim\/","title":{"rendered":"MenoGl\u00fcck inadmissible health claim"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"52276e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31649 size-large not-transparent\" alt=\"MenoGl\u00fcck unzul\u00e4ssiger Health Claim, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/MenoGlueck-unzulaessiger-Health-Claim-1024x576.jpg\" style=\"--dominant-color: #52276e; object-position:0% 98%\" data-object-fit=\"cover\" data-object-position=\"0% 98%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/MenoGlueck-unzulaessiger-Health-Claim-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/MenoGlueck-unzulaessiger-Health-Claim-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/MenoGlueck-unzulaessiger-Health-Claim-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/MenoGlueck-unzulaessiger-Health-Claim-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/MenoGlueck-unzulaessiger-Health-Claim-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_c30d63d835916f42d058172dbec770a5\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">MenoGl\u00fcck<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">inadmissible<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-29b235160c4263591f5ebb1953efb90b\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Health Claim.<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-03-02T09:00:00+02:00\">2. March 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>When does a creative product name become a prohibited health claim? Can companies still stop a competitor months later in summary proceedings if the advertising on its website was already known from earlier proceedings? <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-geht-s\">What is it all about?<\/h2>\n\n<p>In the highly competitive market for dietary supplements, suppliers often advertise with the promise of greater well-being. However, those who lay it on too thick or are tactical in the legal prosecution of infringements run the risk of shipwreck in court. A case before the Cologne Higher Regional Court illustrates the narrow limits for health promises and the procedural pitfalls in <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" id=\"197\">competition law<\/a>.  <\/p>\n\n<p>A company that sells dietary supplements sued a direct competitor for various advertisements on the internet. The focus was on statements about vitamin B complexes and choline as well as the striking product name &#8220;MenoGl\u00fcck&#8221; for a dietary supplement. While the Cologne Regional Court initially upheld all prohibitions, the competitor in question appealed &#8211; with partial success.  <\/p>\n\n<h2 class=\"wp-block-heading\">The decision of the OLG Cologne<\/h2>\n\n<p id=\"p-rc_b174d54909c3b293-81\">In his  <a href=\"https:\/\/rsw.beck.de\/aktuell\/daily\/meldung\/detail\/olg-koeln-6u7825-nahrungsergaenzungsmittel-werbung-menoglueck-health-claims\">Judgment of 16.01.2026 &#8211; Ref. 6 U 78\/25 <\/a>  the court clearly differentiated between the substantive infringement and the procedural urgency.<\/p>\n\n<h3 class=\"wp-block-heading\">The ban on &#8220;MenoGl\u00fcck&#8221;<\/h3>\n\n<p id=\"p-rc_b174d54909c3b293-82\">The court confirmed the ban on the term &#8220;MenoGl\u00fcck&#8221;. It ruled that this was not merely a &#8220;flowery&#8221; advertising term, but an inadmissible <a href=\"https:\/\/kpw.law\/thema\/health-claims\/\" id=\"4866\">health claim<\/a>. The name suggests that menopause is optimized by the product (&#8220;Menopause in Happiness&#8221;), which goes beyond the scientifically approved effects of the ingredients. As the product name was not accompanied by a specific approved health value, the advertising was in breach of the Health Claims Regulation.   <\/p>\n\n<h3 class=\"wp-block-heading\">The loss of urgency with &#8220;salami tactics&#8221;<\/h3>\n\n<p id=\"p-rc_b174d54909c3b293-83\">Interestingly, the Cologne Higher Regional Court lifted the bans on the statements &#8220;CHOLIN: THE CLASSIC FOR YOUR LIFE&#8221; and &#8220;VITAMIN B COMPLEX&#8221;. However, the reason for this was not the legality of the advertising, but a lack of urgency. The <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\" id=\"23429\">competitor <\/a>had already attacked the competitor a year earlier because of other statements on the same website. As the newly contested sentences were in the immediate vicinity of the ones that had been contested at the time, the competitor should have noticed them at the time. If you wait too long, you lose the right to fast-track summary proceedings.    <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-pink-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Urgency may not apply if an advertising statement on a website is challenged that has already been the subject of legal proceedings in the past, if the statement challenged at the time is in the immediate vicinity of the statement now being challenged.<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ruling shows that product names for foods that suggest health claims are in breach of the Health Claims Regulation.<\/p>\n\n\n\n<p>The comments on urgency are interesting. If there are several infringements in close proximity on the same website, pursuing the infringements in different cease and desist letters one after the other can constitute a &#8220;salami tactic&#8221; that is detrimental to urgency. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_266371b180ed846fafbb32af96d1c80e\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cologne Higher Regional Court prohibits &#8220;MenoGl\u00fcck&#8221; and clarifies loss of urgency in the event of a late cease and desist letter. What companies must now bear in mind with health claims. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5502,5503,5501,5152,5410],"thema":[5017,5560],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-31651","post","type-post","status-publish","format-standard","hentry","category-general","tag-hcvo-en","tag-health-claim-en","tag-health-claims-regulation","tag-interim-injunction","tag-urgency","thema-health-claims-en","thema-health-claims-health-related-advertising","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MenoGl\u00fcck inadmissible health claim<\/title>\n<meta name=\"description\" content=\"Cologne Higher Regional Court prohibits &quot;MenoGl\u00fcck&quot; and clarifies loss of urgency in the event of a late cease and desist letter. 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