{"id":31542,"date":"2026-02-24T10:36:59","date_gmt":"2026-02-24T08:36:59","guid":{"rendered":"https:\/\/kpw.law\/?p=31542"},"modified":"2026-04-05T10:08:55","modified_gmt":"2026-04-05T08:08:55","slug":"the-devil-is-in-the-priority","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/the-devil-is-in-the-priority\/","title":{"rendered":"The devil is in the priority"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"bc5910\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31540 size-large not-transparent\" alt=\"Der Teufel steckt in der Priorit\u00e4t, Markenrecht, Widerspruch, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Der-Teufel-steckt-in-der-Prioritaet-1024x576.jpg\" style=\"--dominant-color: #bc5910; object-position:0% 100%\" data-object-fit=\"cover\" data-object-position=\"0% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Der-Teufel-steckt-in-der-Prioritaet-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Der-Teufel-steckt-in-der-Prioritaet-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Der-Teufel-steckt-in-der-Prioritaet-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Der-Teufel-steckt-in-der-Prioritaet-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Der-Teufel-steckt-in-der-Prioritaet-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_a459cfea902029fb9a1e91e6dd8f48f0\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">The devil  <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:3%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">is in the  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-3b68d5fa820c71a3e734a988f217fa28\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Priority<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-02-24T10:36:59+02:00\">24. February 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>What happens if you file a trademark opposition against a younger trademark but it has a priority that is a few weeks older? An EUIPO decision shows why thorough work is essential when filing oppositions and why priorities should not be disregarded.   <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-zwei-marken-ein-entscheidender-zeitunterschied\">Two trademarks, one decisive time difference<\/h2>\n\n<p>A Swedish woman applied for an EU trademark at the EUIPO on 19.12.2024.  <\/p>\n\n<p>Her opponent, a Belgian association, had already filed a Benelux trademark application on 11.11.2024. On this basis, it later designated the European Union in an <a href=\"https:\/\/kpw.law\/en\/topics\/international-registration\/internationale-registrierung-2\/\" id=\"15999\">international registration<\/a>. <\/p>\n\n<p>When the Swedish company filed an opposition against this trademark, the EUIPO quickly recognized a fundamental problem. Its own trade mark application was dated 19.12.2024, whereas the opponent&#8217;s international registration had an effective priority date of 11.11.2024, i.e. more than five weeks earlier. <\/p>\n\n<h2 class=\"wp-block-heading\">Why priority is so crucial<\/h2>\n\n<p><a href=\"https:\/\/kpw.law\/rechtsgebiet\/markenrecht\/\" id=\"209\">Trademark law <\/a>follows a simple basic principle: whoever applies first has the stronger law. In the European trademark system, this date can be artificially brought forward if an EU-wide extension of protection follows within six months of an initial national application. This instrument is called priority.  <\/p>\n\n<p>In the <a href=\"https:\/\/euipo.europa.eu\/eSearchCLW\/#key\/trademark\/OPP_20260218_003248622_W01857012\">decision of 18.02.2026 &#8211; B 3 248 622 <\/a>, the EUIPO carefully examined the priority claim of the Belgian association: same owner, identical trademark, identical goods and services and application within the six-month period. All requirements were met, so the priority was recognized. <\/p>\n\n<p>With this finding, the matter was decided. An opposing trademark that was filed after the challenged trademark cannot be an &#8220;earlier law&#8221; within the meaning of the EU Trademark Regulation. It is simply too young to support an opposition.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>This case shows how a lack of diligence can turn into a boomerang. If the priority had been checked before the objection was lodged, it would probably never have been lodged. <\/p>\n\n\n\n<p>The case also shows that before applying for an EU trademark, a <a href=\"https:\/\/kpw.law\/en\/services\/trademark-search\/\" id=\"1364\">trademark search <\/a>should be carried out in all EU Member States in order to identify commercial designations that are not applied for or registered in the EU itself but in individual Member States and for which the six-month period for claiming priority has not yet expired.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_d3a692fa56083d21baf5d89f37591041\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It is negligent to file an opposition against a supposedly younger trademark and disregard its priority.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6148,6149,6189,6188,6190,5042],"thema":[4895],"rechtsgebiet":[4898],"produkt":[4900,4901],"class_list":["post-31542","post","type-post","status-publish","format-standard","hentry","category-general","tag-contradiction","tag-opposition-proceedings","tag-priority-laws","tag-priority-principle","tag-priority","tag-trademark-en","thema-marke-en","rechtsgebiet-markenrecht-en","produkt-markenanmeldung-en","produkt-markenrecherche-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EUIPO: The devil is in the priority<\/title>\n<meta name=\"description\" content=\"It is negligent to file an 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