{"id":31489,"date":"2015-02-12T11:05:22","date_gmt":"2015-02-12T09:05:22","guid":{"rendered":"https:\/\/kpw.law\/better-call-saul-limits-of-lawyer-advertising\/"},"modified":"2026-05-16T09:31:16","modified_gmt":"2026-05-16T07:31:16","slug":"better-call-saul-limits-of-lawyer-advertising","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/better-call-saul-limits-of-lawyer-advertising\/","title":{"rendered":"Better Call Saul &#8211; limits of lawyer advertising"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"979a9e\" data-has-transparency=\"false\" style=\"--dominant-color: #979a9e;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31487 size-large not-transparent\" alt=\"Better Call Saul - Grenzen der Anwaltswerbung, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Better-call-Saul-Grenzen-der-Anwaltswerbung-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Better-call-Saul-Grenzen-der-Anwaltswerbung-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Better-call-Saul-Grenzen-der-Anwaltswerbung-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Better-call-Saul-Grenzen-der-Anwaltswerbung-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Better-call-Saul-Grenzen-der-Anwaltswerbung-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Better-call-Saul-Grenzen-der-Anwaltswerbung-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_97bea654b86422706ba29929a2738085\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Better Call Saul &#8211;  <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Limits of<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-huge-font-size wp-elements-96b5ef7cd1dec1ac494e19c1842c2d18\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Attorney advertising<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2015-02-12T11:05:22+02:00\">12. February 2015<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>The spin-off series &#8220;Better Call Saul&#8221; was recently launched. The hero of the series is Saul, a sleazy lawyer who will do anything for his clients and doesn&#8217;t hide it in his advertising. Even though Saul is a fictional character, aggressive advertising for lawyers is widespread in the USA. But would it work in this country too?   <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-anwaltswerbung-wie-better-call-saul\">Lawyer advertising like Better Call Saul<\/h2>\n\n<p id=\"h-better-call-saul-ist-ein-spin-off-der-erfolgsserie-breaking-bad-in-der-saul-goodmann-seinen-klienten-walter-white-und-jesse-pinkman-meist-mit-weniger-legalen-methoden-vor-den-folgen-ihres-crystal-meth-geschafts-bewahren-muss-nun-tritt-saul-in-einem-eigenen-prequel-als-hauptfigur-auf-und-wirbt-auf-seiner-webseite-mit-welcome-lawbreakers-willkommen-gesetzesbrecher-und-so-plastischen-satzen-wie-i-can-prove-that-baby-s-not-yours-ich-kann-beweisen-dass-das-baby-nicht-ihres-ist\">&#8220;Better Call Saul&#8221; is a spin-off of the hit series<a title=\"Breaking Bad\" href=\"http:\/\/de.breakingbad.wikia.com\/wiki\/Breaking_Bad_Wiki\" target=\"_blank\" rel=\"noopener\">&#8220;Breaking Bad<\/a>&#8221; in which Saul Goodman has to save his clients Walter White and Jesse Pinkman from the consequences of their crystal meth business, usually using less legal methods. Now Saul appears as the main character in his own prequel and advertises on his <a href=\"https:\/\/bettercallsaul.amc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> with &#8220;Welcome Lawbreakers!&#8221; (&#8220;Welcome Lawbreakers!&#8221;) and such vivid phrases as &#8220;I can prove that baby&#8217;s not yours!&#8221; (&#8220;I can prove that baby&#8217;s not yours!&#8221;). <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Saul Says: &quot;Sue &#039;Em Now&quot; -- Better Call Saul Webisode\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pPd67CEL54E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>Now Saul is a fictional character and the advertising is also somewhat drastic. In fact, lawyer advertising in the USA is somewhat borderline for German tastes. It is often less about factual information and more about sensational advertising and sensationalism, as many examples on the Internet show.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ware-so-etwas-auch-in-deutschland-erlaubt\">Would something like this also be allowed in Germany?<\/h2>\n\n<p>In the past, advertising by lawyers was largely prohibited in Germany. Although this ban no longer exists, there are still rules for advertising by lawyers. The Federal Lawyers&#8217; Act (BRAO) states: <em>&#8220;Advertising is only permitted for attorneys if it provides factual information about their professional activities in terms of form and content and is not aimed at obtaining an order in an individual case.&#8221;<\/em>  <\/p>\n\n<p>Thus, the Federal Court of Justice<a title=\"Federal Court of Justice - Judgment of 27.10.2014 - AnwZ (Brfg) 67\/13\" href=\"http:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;nr=69463&amp;pos=0&amp;anz=1\" target=\"_blank\" rel=\"noopener\"><span class=\"etyp\">(judgment<\/span> of <span class=\"datum\">27.10.2014<\/span> &#8211; <\/a><span class=\"az\"><a href=\"https:\/\/openjur.de\/u\/747176.html\" target=\"_blank\" rel=\"noreferrer noopener\">AnwZ (Brfg) 67\/13<\/a><\/span>) ruled that advertising by a fellow lawyer on coffee cups was inadmissible. The lawyer had distributed cups with three motifs for advertising purposes. <\/p>\n\n<p>The first print contained a photographic image crossed out with diagonal red lines. It showed a woman hitting a girl lying on her knees, obviously screaming, on her bare buttocks with an object. Next to the picture was the statement:    <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Corporal punishment is prohibited (\u00a7 1631 paragraph II BGB)<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The second motif depicted a smoking man hitting an adult woman lying on her knees with an object on her exposed buttocks. Next to it was the text:   <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Have you been the victim of a crime?<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The third imprint consisted of a photographic image of a young woman holding the muzzle of a firearm under her chin, recognizably out of desperation, and the adjacent text line  <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Don&#8217;t despair, ask [lawyer&#8217;s name].<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The federal judges in Karlsruhe judged this advertising to be inadmissible shock advertising, which is intended to attract the viewer&#8217;s attention through its lurid and sexualizing design and in which the informational value is hardly or no longer recognizable.<\/p>\n\n<p>In its ruling, the Federal Court of Justice clarifies once again that attorneys are not allowed to use all advertising methods that would (still) be permitted in the advertising sector in general. The advertising regulations of lawyers&#8217; professional law serve the purpose of ensuring the independence of the attorney as an organ of the administration of justice. Advertising that focuses on advertising and has nothing to do with the<span class=\"highlight\">lawyer<\/span>&#8216;s actual service or the relationship of trust within the scope of a mandate is incompatible with this.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Lawyer advertising \u00e0 la &#8220;Better Call Saul&#8221; would probably be illegal in Germany and that&#8217;s probably for the best.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_f1c29afe07fcee6ca9af823650475f81\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lawyer advertising like Better Call Saul &#8220;Better Call Saul&#8221; is a spin-off of the hit series&#8220;Breaking Bad&#8221; in which Saul Goodman has to save his&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6184,6178,6179,6180,6165,6181,6182,6183],"thema":[],"rechtsgebiet":[4987],"produkt":[4913,4981,4912,4982],"class_list":["post-31489","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising-usa","tag-attorney-advertising","tag-better-call-saul","tag-breaking-bad","tag-professional-law","tag-saul","tag-saul-goodmann","tag-shock-advertising","rechtsgebiet-competition-law","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-online-advertising-consulting","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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