{"id":31468,"date":"2026-02-19T09:32:16","date_gmt":"2026-02-19T07:32:16","guid":{"rendered":"https:\/\/kpw.law\/?p=31468"},"modified":"2026-04-09T21:52:11","modified_gmt":"2026-04-09T19:52:11","slug":"vape-advertising-banned-by-netto","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/","title":{"rendered":"Vape advertising banned by Netto"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"a46237\" data-has-transparency=\"false\" style=\"--dominant-color: #a46237;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31446 size-large not-transparent\" alt=\"Vape-Werbung von Netto verboten, Tabakerzeugnisse, E-Zigarette, pro rauchfrei, Wettbewerbsrecht, Rechtanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_3ebfba3b8cbab846ee603e6076b4677c\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Vape ads<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">from Netto<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-0d201f181db67657a59e142567c05d13\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">prohibited<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-02-19T09:32:16+02:00\">19. February 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Can an online store describe e-cigarettes with terms such as &#8220;delicious flavors&#8221;, &#8220;sustainable enjoyment&#8221; or &#8220;suitable for all target groups&#8221;? Or does this violate the ban on advertising e-cigarettes on the internet? <\/strong>  The Bamberg Higher Regional Court answered these questions in a case against the discounter Netto.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-pro-rauchfrei-vs-netto\">Pro smoke-free vs. net<\/h2>\n\n<p>The consumer protection association Pro Rauchfrei e.V. came across Netto&#8217;s online store at netto-online.de during an internet search on 30.11.2025. On the product page for disposable vapes, Netto used a number of advertising formulations to describe the e-cigarette products offered there. These included statements such as the promotion of &#8220;delicious and incredible flavors&#8221;, the promise of &#8220;impressive flavor reproduction&#8221; or the recommendation &#8220;suitable for all target groups, from vapor beginners to experienced vapers&#8221;.  <\/p>\n\n<p>Pro Rauchfrei sent Netto a cease and desist letter. After the company failed to issue a cease-and-desist declaration, the association applied to the Bamberg Higher Regional Court for an interim injunction. The application was directed against a total of three complexes: a product banner on the vape category page, eight specific advertising statements in the product descriptions and the use of the word &#8220;only&#8221; as a price supplement.  <\/p>\n\n<div class=\"wp-block-group alignfull has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-pro-rauchfrei-e-v\">Pro Rauchfrei e.V.<\/h2>\n\n\n\n<p style=\"border-style:none;border-width:0px;margin-bottom:var(--wp--preset--spacing--70)\">Pro Rauchfrei e.V. is a consumer protection association based in Munich, which was founded in Berlin in 2004 and sees itself as Germany&#8217;s largest <a href=\"https:\/\/pro-rauchfrei.de\/ueber-uns\/wer-wir-sind\/\" target=\"_blank\" rel=\"noreferrer noopener\">non-smoking<\/a> association. The association is registered as a so-called qualified organization with the Federal Office of Justice and the European Commission. As a qualified institution, the association has the power to bring an action for injunctive relief against unfair business practices by companies in the interests of consumer protection. The association focuses on enforcing non-smoker protection laws, youth protection regulations and the advertising bans of the <a href=\"https:\/\/kpw.law\/en\/industries\/tabak-und-e-zigaretten\/\" id=\"25913\">Tobacco Products Act<\/a>.     <\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">The decision<\/h2>\n\n<p>The OLG Bamberg granted the application on  <a href=\"https:\/\/pro-rauchfrei.de\/wp-content\/uploads\/2026\/02\/EV-Netto.pdf\">04.02.2026 &#8211; Ref. 3 UKl 30\/25 e <\/a>  mainly took place. Of the three challenged complexes, two were successful and one was rejected. <\/p>\n\n<h3 class=\"wp-block-heading\">Product banners: No prohibited advertising<\/h3>\n\n<p>With regard to a banner on the product page that depicted vapes on a pastel-colored background, the OLG denied an infringement. The banner did not appear on the homepage, but only on the category page for disposable vapes. In the opinion of the Senate, the mere depiction of products without an additional advertising statement was not suitable for presenting the products as &#8220;attractive&#8221;. The court was unable to recognize a promotional advertising effect.   <\/p>\n\n<h3 class=\"wp-block-heading\">Eight advertising claims: Prohibited advertising<\/h3>\n\n<p>The court took a completely different view of the specific product descriptions. The Senate prohibited Netto from using a total of eight formulations, including: <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>the advertising as &#8220;suitable for all target groups, from vapor beginners to experienced vapers&#8221;<\/li>\n\n\n\n<li>the invitation to discover &#8220;a new world of delicious and incredible flavors&#8221;<\/li>\n\n\n\n<li>advertising an &#8220;impressive taste reproduction and a constant vapor experience for lasting enjoyment&#8221;<\/li>\n\n\n\n<li>the description as &#8220;high-quality products in the field of e-cigarettes and e-liquids&#8221;<\/li>\n\n\n\n<li>emphasizing the &#8220;stylish look&#8221; of a particular trademark<\/li>\n<\/ul>\n\n<p>According to the court, all of these statements go beyond factual information on the execution of the contract. The focus was solely on advertising. The OLG already saw the use of the word &#8220;suitable&#8221; as a trivialization of the dangers of smoking, because this would hide the health risks of the e-cigarette.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-preiszusatz-nur\">Price supplement &#8220;only&#8221;<\/h3>\n\n<p>However, the court allowed the price supplement &#8220;only&#8221; to pass. A price indication is generally part of the offer and therefore not advertising. In the specific case, all prices on the entire offer page were either marked with &#8220;only&#8221; or with &#8220;from&#8221; &#8211; a comparative reference that would make an individual price appear particularly favorable was therefore completely absent.  <\/p>\n\n<h3 class=\"wp-block-heading\">No &#8220;pull advertising&#8221; exception<\/h3>\n\n<p>Netto had argued that this was so-called &#8220;pull advertising&#8221;: the customer had to actively visit the product page, their interest was merely directed, not first aroused. The Bamberg Higher Regional Court clearly rejected this argument. <\/p>\n\n<p>The Senate found that such a restrictive interpretation could not be derived either from the wording of the law or from its meaning and purpose. The law expressly covers &#8220;any type of commercial communication&#8221; with the aim or effect of promoting sales. In addition, the European Tobacco Products Directive requires a &#8220;restrictive approach&#8221; to the advertising of e-cigarettes.  <\/p>\n\n<p>The court dealt in detail with ECJ case law on &#8220;pull advertising&#8221; for medicinal products. In an earlier case, the ECJ had ruled that the mere reproduction of officially approved product information on a manufacturer&#8217;s website does not constitute prohibited advertising &#8211; whereby the &#8220;pull character&#8221; was merely an additional indication against an advertising classification, but not an independent element of permission. Rather, the decisive factor was whether the product information was reproduced unchanged or whether it was prepared by the manufacturer for advertising purposes. In Netto&#8217;s case, the product descriptions went far beyond a mere factual description and obviously served to promote sales.   <\/p>\n\n<h3 class=\"wp-block-heading\">Online store as a service of the information society<\/h3>\n\n<p>The OLG confirmed the established case law that an online store is to be classified as an information society service. The advertising ban from the Tobacco Products Act therefore also applies to product descriptions in online stores &#8211; regardless of whether purchases can actually be made there. <\/p>\n\r\n\r\n\r\n\r\n            <div id=\"content-cloner-block_0c1ac7e9a73e1e9fc2cd9ddef5f02ba7\" class=\"wp-block-visual4-content-cloner alignfull\">\r\n            \n<div class=\"wp-block-cover alignfull is-light has-base-color has-text-color has-link-color wp-elements-b24dfd2c2975c61c616eb74d9a3ea188\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-secondary-background-color has-background-dim-60 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/kpw.law\/wp-content\/uploads\/loop-1.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:italic;font-weight:500;letter-spacing:10%\">Received a cease and desist letter?<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_4d67e0fc168bce061e53b70ba097e633\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">How to react<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">You are best advised to<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">cease and desist letter!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A cease and desist letter, e.g. for infringement of competition law, industrial property rights or copyright, should always be taken seriously, as it can have considerable legal and financial consequences.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Timely and professional advice is crucial in order to minimize risks and develop the right strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);flex-basis:60%\">\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Check cease and desist letter:<\/strong> Have the cease and desist letter legally checked. Not every cease and desist letter is justified, formally correct and abusive cease and desist letters are unlawful. <\/li>\n\n\n\n<li><strong>Observe the deadline<\/strong>: Be sure to respond within the set deadline to avoid further legal action such as an injunction or a lawsuit.<\/li>\n\n\n\n<li><strong>Check the cease-and-desist declaration<\/strong>: Do not sign a pre-formulated cease-and-desist declaration without legal advice. It could be too far-reaching and lead to considerable and lasting disadvantages. Once a cease-and-desist declaration has been signed, it is almost impossible to get rid of it and can result in considerable follow-up costs in the form of high contractual penalties.  <\/li>\n\n\n\n<li><strong>Strategy<\/strong>: Regardless of whether the cease and desist letter is justified or not, you should consider the right strategy for responding to the cease and desist letter with professional support. Many aspects play a role here. For example, there may be formal errors or the submission of a cease-and-desist declaration may involve incalculable risks.  <\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n        <\/div>\r\n    \r\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The decision of the Bamberg Higher Regional Court has considerable practical significance for the entire online trade in e-cigarettes.  <\/p>\n\n\n\n<p>For online retailers, the ruling makes it clear that for e-cigarettes and refill containers in the online store, only factual information that serves to process the contract is permitted, such as trademark, filling quantity, nicotine content or technical specifications. According to the court, any other advertising claims (flavor descriptions, lifestyle references or suitability recommendations) are violations of the ban on tobacco advertising. This also applies if the customer has to actively visit the product page.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_4d67e0fc168bce061e53b70ba097e633\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store &#8211; &#8220;pull advertising&#8221; does not protect against the ban<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5476,6176,6177,5474,5480],"thema":[],"rechtsgebiet":[],"produkt":[],"class_list":["post-31468","post","type-post","status-publish","format-standard","hentry","category-general","tag-e-cigarette","tag-e-cigarettes","tag-pro-rauchfrei","tag-tobacco-advertising-ban","tag-tobacco-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>pro rauchfrei has vape advertising banned by Netto<\/title>\n<meta name=\"description\" content=\"Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store - &quot;pull advertising&quot; does not protect against the ban\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vape advertising banned by Netto\" \/>\n<meta property=\"og:description\" content=\"Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store - &quot;pull advertising&quot; does not protect against the ban\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T07:32:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T19:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clemens Pfitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clemenspfitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clemens Pfitzer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/\"},\"author\":{\"name\":\"Clemens Pfitzer\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\"},\"headline\":\"Vape advertising banned by Netto\",\"datePublished\":\"2026-02-19T07:32:16+00:00\",\"dateModified\":\"2026-04-09T19:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/\"},\"wordCount\":976,\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Vape-Werbung-von-Netto-verboten-1024x576.jpg\",\"keywords\":[\"E-cigarette\",\"E-cigarettes\",\"pro rauchfrei\",\"Tobacco advertising ban\",\"Tobacco products\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/\",\"name\":\"pro rauchfrei has vape advertising banned by Netto\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Vape-Werbung-von-Netto-verboten-1024x576.jpg\",\"datePublished\":\"2026-02-19T07:32:16+00:00\",\"dateModified\":\"2026-04-09T19:52:11+00:00\",\"description\":\"Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store - \\\"pull advertising\\\" does not protect against the ban\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Vape-Werbung-von-Netto-verboten-1024x576.jpg\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Vape-Werbung-von-Netto-verboten-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/vape-advertising-banned-by-netto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/kpw.law\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vape advertising banned by Netto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"name\":\"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte\",\"description\":\"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht\",\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"alternateName\":\"kpw.law\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kpw.law\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\",\"name\":\"KPW PartmbB\",\"alternateName\":\"KPW\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/kpw.law_.png\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/kpw.law_.png\",\"width\":669,\"height\":669,\"caption\":\"KPW PartmbB\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kpw\"],\"description\":\"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.\",\"email\":\"info@kpw.law\",\"telephone\":\"+4971141019030\",\"legalName\":\"KPW PartmbB\",\"foundingDate\":\"2010-04-01\",\"vatID\":\"DE270757792\",\"duns\":\"341580247\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\",\"name\":\"Clemens Pfitzer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"caption\":\"Clemens Pfitzer\"},\"description\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz\",\"sameAs\":[\"https:\\\/\\\/kpw.law\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pfitzer\\\/\",\"https:\\\/\\\/x.com\\\/clemenspfitzer\"],\"gender\":\"m\u00e4nnlich\",\"knowsAbout\":[\"Markenrecht\",\"Wettbewerbsrecht\",\"Designrecht\",\"Urheberrecht\",\"E-Commerce\",\"Datenschutzrecht\",\"Patentrecht\",\"IT-Recht\",\"Softwarelizenzen\",\"Gesch\u00e4ftsgeheimnisse\"],\"knowsLanguage\":[\"Englisch\",\"Deutsch\"],\"jobTitle\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht\",\"worksFor\":\"KPW PartmbB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"pro rauchfrei has vape advertising banned by Netto","description":"Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store - \"pull advertising\" does not protect against the ban","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/","og_locale":"en_US","og_type":"article","og_title":"Vape advertising banned by Netto","og_description":"Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store - \"pull advertising\" does not protect against the ban","og_url":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/","og_site_name":"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte","article_published_time":"2026-02-19T07:32:16+00:00","article_modified_time":"2026-04-09T19:52:11+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-scaled.jpg","type":"image\/jpeg"}],"author":"Clemens Pfitzer","twitter_card":"summary_large_image","twitter_creator":"@clemenspfitzer","twitter_misc":{"Written by":"Clemens Pfitzer","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/#article","isPartOf":{"@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/"},"author":{"name":"Clemens Pfitzer","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd"},"headline":"Vape advertising banned by Netto","datePublished":"2026-02-19T07:32:16+00:00","dateModified":"2026-04-09T19:52:11+00:00","mainEntityOfPage":{"@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/"},"wordCount":976,"publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"image":{"@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-1024x576.jpg","keywords":["E-cigarette","E-cigarettes","pro rauchfrei","Tobacco advertising ban","Tobacco products"],"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/","url":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/","name":"pro rauchfrei has vape advertising banned by Netto","isPartOf":{"@id":"https:\/\/kpw.law\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/#primaryimage"},"image":{"@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-1024x576.jpg","datePublished":"2026-02-19T07:32:16+00:00","dateModified":"2026-04-09T19:52:11+00:00","description":"Bamberg Higher Regional Court prohibits Netto from advertising product descriptions for e-cigarettes in the online store - \"pull advertising\" does not protect against the ban","breadcrumb":{"@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/#primaryimage","url":"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-1024x576.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Vape-Werbung-von-Netto-verboten-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/kpw.law\/en\/vape-advertising-banned-by-netto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/kpw.law\/en\/"},{"@type":"ListItem","position":2,"name":"Vape advertising banned by Netto"}]},{"@type":"WebSite","@id":"https:\/\/kpw.law\/en\/#website","url":"https:\/\/kpw.law\/en\/","name":"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte","description":"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht","publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"alternateName":"kpw.law","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kpw.law\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kpw.law\/en\/#organization","name":"KPW PartmbB","alternateName":"KPW","url":"https:\/\/kpw.law\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","width":669,"height":669,"caption":"KPW PartmbB"},"image":{"@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kpw"],"description":"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.","email":"info@kpw.law","telephone":"+4971141019030","legalName":"KPW PartmbB","foundingDate":"2010-04-01","vatID":"DE270757792","duns":"341580247","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd","name":"Clemens Pfitzer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","caption":"Clemens Pfitzer"},"description":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz","sameAs":["https:\/\/kpw.law","https:\/\/www.linkedin.com\/in\/pfitzer\/","https:\/\/x.com\/clemenspfitzer"],"gender":"m\u00e4nnlich","knowsAbout":["Markenrecht","Wettbewerbsrecht","Designrecht","Urheberrecht","E-Commerce","Datenschutzrecht","Patentrecht","IT-Recht","Softwarelizenzen","Gesch\u00e4ftsgeheimnisse"],"knowsLanguage":["Englisch","Deutsch"],"jobTitle":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht","worksFor":"KPW PartmbB"}]}},"_links":{"self":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/31468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/comments?post=31468"}],"version-history":[{"count":8,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/31468\/revisions"}],"predecessor-version":[{"id":32395,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/31468\/revisions\/32395"}],"wp:attachment":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/media?parent=31468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/categories?post=31468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/tags?post=31468"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/thema?post=31468"},{"taxonomy":"rechtsgebiet","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/rechtsgebiet?post=31468"},{"taxonomy":"produkt","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/produkt?post=31468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}