{"id":31440,"date":"2026-02-18T09:00:00","date_gmt":"2026-02-18T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=31440"},"modified":"2026-03-10T14:56:46","modified_gmt":"2026-03-10T12:56:46","slug":"countdown-in-e-commerce","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/countdown-in-e-commerce\/","title":{"rendered":"Countdown in e-commerce"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"4f8cbc\" data-has-transparency=\"false\" style=\"--dominant-color: #4f8cbc;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31438 size-large not-transparent\" alt=\"Countdown im E-Commerce, irref\u00fchrende Werbung, Mobilfunkanbieter, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Countdown-im-E-Commerce-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Countdown-im-E-Commerce-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Countdown-im-E-Commerce-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Countdown-im-E-Commerce-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Countdown-im-E-Commerce-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Countdown-im-E-Commerce-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_13dcac416728b2bd832f774e6126363a\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Countdown<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">in the  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-81ad5c63f7e72b3b1ba44cea3c044c12\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">E-Commerce.<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-02-18T09:00:00+02:00\">18. February 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Have you ever allowed yourself to be pressured into a quick purchase by an expiring countdown? Are time-limited special offers that are repeatedly extended actually permitted? What happens when companies work with artificial scarcity?  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-geht-s\">What is it all about?<\/h2>\n\n<p>The Federal Association of Consumer Organizations sued the mobile phone provider sim24.de for misleading advertising. The company had repeatedly advertised mobile phone tariffs with temporary special conditions on its website &#8211; initially as a &#8220;Valentine&#8217;s Day tariff&#8221; and later under the name &#8220;Power Surf tariff&#8221;. <\/p>\n\n<p>The offers were always accompanied by a prominent countdown, suggesting to consumers that the offer was only available for a few more hours or days. However, the tariffs were repeatedly extended or continued under a new name. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-konkrete-werbepraxis\">The concrete advertising practice<\/h2>\n\n<p>On 13.02.2025, sim24.de advertised a &#8220;Valentine&#8217;s Day tariff&#8221; with 50 GB data volume for EUR 9.99 per month. The advertisement showed a countdown with the statement &#8220;until 14.2.2025, 11.00 a.m.&#8221;. <\/p>\n\n<p>On 14.02.2025, the company extended the offer until 18.02.2025. After this period expired, a new offer followed on 18.02.2025 with the &#8220;Power Surf tariff&#8221;, again with 50 GB for \u20ac9.99 per month and a term of 24 months, this time with a countdown until 21.02.2025. <\/p>\n\n<p>The tariffs were identical in terms of content. They always offered 50 GB monthly data volume at high-speed, flat rate to all German fixed and mobile networks, a provisioning fee of EUR 0, a monthly package price of EUR 9.99 and a minimum contract term of 24 months. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-sagt-das-gericht-dazu\">What does the court say?<\/h2>\n\n<p>The Hanau Regional Court sentenced the mobile phone provider with  <a href=\"https:\/\/www.vzbv.de\/sites\/default\/files\/2026-02\/LG%20Hanau_05.11.2025.pdf\">Judgment of 05.11.2025 &#8211; Ref. 6 O 27\/25 <\/a> to refrain from such advertising. The advertising was <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" id=\"197\">anti-competitive<\/a>. <\/p>\n\n<p>Advertising with time-limited special offers is generally permissible. However, it becomes misleading if the company continues the promotion beyond the specified period. This is exactly what happened here, as the mobile phone provider extended the offer several times and continued it under a different name.  <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>However, the consumer will not expect the offer of 50 GB per month at \u20ac9.99 with a 24-month contract term to be available again until 18.02.25 immediately after the end of the countdown. In this respect, they will be disappointed in their expectations. It cannot be ruled out that a customer might not have decided to take out a contract or would have looked into the offer more extensively if he had known that he would actually have more time available than he was told in the first promotion.  <\/p>\n<\/blockquote>\n<\/div>\n\n<p>The judges criticized the fact that the advertising creates artificial time pressure and urges consumers to make hasty purchasing decisions. Consumers are deceived in their legitimate expectations when they later discover that the supposedly one-off and very limited offer was actually available several times. <\/p>\n\n<p>Even though the tariff offered from February 18, 2025 was no longer called the &#8220;Valentine&#8217;s Day tariff&#8221; but was advertised as the &#8220;Power Surf tariff&#8221;, this did not change the fact that the services offered remained identical. The court saw this as a continuation of the original promotion under a new name, which aimed to achieve the same misleading effect. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ruling shows that you have to be careful with time-limited special offers in <a href=\"https:\/\/kpw.law\/rechtsgebiet\/e-commerce\/\" id=\"191\">e-commerce<\/a>. <\/p>\n\n\n\n<p>Retailers and advertisers should note that time-limited special offers must actually end after the deadline. Extensions of the same offers must be well justified and must not be planned from the outset. <\/p>\n\n\n\n<p>The repeated use of artificial scarcity is legally problematic. Countdown timers create a special level of trust that must not be disappointed. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_d8d60cc61445ae8906b83852bced24b5\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hanau Regional Court prohibits mobile phone provider from countdown advertising if the same offer is repeatedly extended under a different name.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6173,6174,5052,5054,6172],"thema":[5307],"rechtsgebiet":[4987,5013],"produkt":[],"class_list":["post-31440","post","type-post","status-publish","format-standard","hentry","category-general","tag-consumer-association","tag-countdown","tag-misleading","tag-misleading-advertising","tag-mobile-phone-provider","thema-advertising","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LG Hanau: Inadmissible countdown in e-commerce<\/title>\n<meta name=\"description\" content=\"Hanau Regional Court prohibits mobile phone provider from countdown 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