{"id":31160,"date":"2009-01-19T18:00:00","date_gmt":"2009-01-19T16:00:00","guid":{"rendered":"https:\/\/kpw.law\/showers-in-the-gym\/"},"modified":"2026-03-13T10:42:29","modified_gmt":"2026-03-13T08:42:29","slug":"showers-in-the-gym","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/showers-in-the-gym\/","title":{"rendered":"Showers in the gym"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"7db8ca\" data-has-transparency=\"false\" style=\"--dominant-color: #7db8ca;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31158 size-large not-transparent\" alt=\"Duschen im Fitnessstudio, Werbung, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Duschen-im-Fitnessstudio-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Duschen-im-Fitnessstudio-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Duschen-im-Fitnessstudio-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Duschen-im-Fitnessstudio-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Duschen-im-Fitnessstudio-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Duschen-im-Fitnessstudio-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_6b2f34fc2bdcdeabf13f74ce54440b3d\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Showers<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">in the  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-2529b4ba2e3a8a19b114469da1fac5aa\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Gym<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2009-01-19T18:00:00+02:00\">19. January 2009<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Is it part of the offer of a fitness studio that customers can also shower there? Can you be asked to pay extra for this and, if so, must this be made clear in the advertising? The OLG Karlsruhe provided answers to these questions.  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-duschen-im-fitnessstudio\">Showers in the gym<\/h2>\n\n<p id=\"h-eine-kette-von-discount-fitnessstudios-hatte-in-einem-ihrer-studios-eine-grossformatige-werbetafel-angebracht-darauf-wurde-unter-angabe-15-90-euro-pro-monat-bei-einer-vertragslaufzeit-von-12-monaten-geworben-die-benutzung-der-duschen-war-in-diesem-angebot-jedoch-nicht-mit-inbegriffen-wollte-der-kunde-die-dusche-benutzen-wurden-hierfur-zusatzlich-0-50-euro-fallig-ein-hinweis-auf-diese-mehrkosten-fand-sich-auf-der-werbetafel-nicht\">A chain of discount fitness studios had put up a large-format billboard in one of its studios. It was advertised as &#8220;15.90 euros per month for a contract term of 12 months.&#8221; advertised. However, the use of the showers was not included in this offer. If the customer wanted to use the shower, an additional EUR 0.50 was charged. There was no reference to these additional costs on the billboard.    <\/p>\n\n<p>The Wettbewerbszentrale saw this as a case of unfair competition and took the sports studio to court for injunctive relief. In the opinion of the <a href=\"https:\/\/kpw.law\/thema\/wettbewerbszentrale\/\" id=\"4777\">Wettbewerbszentrale <\/a>, the advertising was <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" id=\"197\">anti-competitive<\/a>, as no reference was made to the conditions of the offer (showers cost extra), which also constituted a violation of the Price Indication Ordinance. The <a href=\"https:\/\/kpw.law\/en\/industries\/advertising\/\" id=\"24084\">advertising <\/a>was also misleading, as the consumer could assume that the free use of the showers was part of the gym&#8217;s service without any separate indication.  <\/p>\n\n<p>The gym disagreed with this view, arguing that consumers do not expect free showers to be part of the service. Showering was not obligatory and was also not used by a large proportion of customers. The resulting additional costs, which the gym put at \u20ac2.00, were also not decisive for the customer&#8217;s decision on the offer.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidung-des-gerichts\">Decision by the court<\/h2>\n\n<p>The judges at the Karlsruhe Higher Regional Court<a title=\"Judgment from 11\/19\/2008 - 6 U 1\/08\" href=\"http:\/\/www.pfitzer-law.de\/pfitzer\/fileadmin\/PDF\/Urteil\/OLG-Karlsruhe-6-U-1-08-Urteil-19-11-2008.pdf\">(judgment of 19.11.2008 &#8211; <\/a><a href=\"https:\/\/openjur.de\/u\/30528.html\" target=\"_blank\" rel=\"noreferrer noopener\">6 U 1\/08<\/a>) took a different view and ordered the fitness studio to cease and desist due to misleading advertising. A significant proportion of consumers expect the use of showers to be included in the price of a fitness studio. Although the gym operator is allowed to charge separately for this, it must then point this out accordingly. The studio would have been able to do this without any problems on the large advertising space. The scale of the additional costs associated with the showers of more than 10% of the monthly fee is also relevant for the customer&#8217;s decision.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The case is a good example of how advertising can be misleading by omission (in this case, the reference to the additional costs for showering). It is therefore advisable to check advertising in advance for any missing information. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_677962f6e19120eca45b1a20a7c7cc1c\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is showering in the gym included? Is advertising that gives rise to misconceptions misleading and anti-competitive?   <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6138,6136,6139,6137],"thema":[],"rechtsgebiet":[4987],"produkt":[4913,4981,4912,4982],"class_list":["post-31160","post","type-post","status-publish","format-standard","hentry","category-general","tag-fitness-studio","tag-price-advertising","tag-price-clarity","tag-showers","rechtsgebiet-competition-law","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-online-advertising-consulting","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising with showers in the gym<\/title>\n<meta name=\"description\" content=\"Is showering in the gym included? 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