{"id":31067,"date":"2026-02-02T09:00:00","date_gmt":"2026-02-02T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=31067"},"modified":"2026-03-16T17:08:30","modified_gmt":"2026-03-16T15:08:30","slug":"apartment-photos-and-data-protection","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/apartment-photos-and-data-protection\/","title":{"rendered":"Apartment photos and data protection"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"ac947a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31063 size-large not-transparent\" alt=\"Wohnungsfotos und Datenschutz, Makler, Auskunft, Schadensersatz, Einwilligung, Rechtsanwalt, Datenschutzrecht\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Wohnungsfotos-und-Datenschutz-1024x576.jpg\" style=\"--dominant-color: #ac947a; object-position:48% 100%\" data-object-fit=\"cover\" data-object-position=\"48% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Wohnungsfotos-und-Datenschutz-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Wohnungsfotos-und-Datenschutz-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Wohnungsfotos-und-Datenschutz-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Wohnungsfotos-und-Datenschutz-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Wohnungsfotos-und-Datenschutz-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_96990ea5738e00994bebae60915aa127\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(3.234rem, 3.234rem + ((1vw - 0.2rem) * 5.443), 6.5rem);font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Apartment<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">photos and<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-8f1c6c6d0de7be53784c7607a3c739e2\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">privacy laws.<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-02-02T09:00:00+02:00\">2. February 2026<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Can a real estate agent simply publish photos of the occupied apartment? Is a mere nod sufficient for the publication of interior photos?   <\/strong>The Zweibr\u00fccken Higher Regional Court has clarified where the data protection limits are and what brokers must observe.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-datenschutzfallen-bei-der-immobilienvermarktung\">Data protection traps in real estate marketing<\/h2>\n\n<p>The marketing of real estate depends on high-quality images. When selling a property that is still occupied, interior photos are regularly taken for the expos\u00e9. However, when occupied properties are photographed, estate agents quickly become the target of <a href=\"https:\/\/kpw.law\/rechtsgebiet\/datenschutzrecht\/\">data protection law<\/a>, as such images are regularly personal data, as they allow conclusions to be drawn about the living conditions of the residents. The current case before the Zweibr\u00fccken Higher Regional Court shows how estate agents should deal with requests for information and claims for damages if tenants suddenly question their consent.   <\/p>\n\n<h2 class=\"wp-block-heading\">When the expos\u00e9 becomes a dispute<\/h2>\n\n<p>Ein Immobilienmakler wurde mit dem Verkauf einer Doppelhaush\u00e4lfte beauftragt. Im Beisein der Mieter machte er Fotos der Innenr\u00e4ume der Wohnung, die sp\u00e4ter auf Portalen wie \u201eImmoscout\u201c und in gedruckten Expos\u00e9s erschienen. Nach der Ver\u00f6ffentlichung f\u00fchlten sich die Mieter jedoch \u201edemaskiert\u201c und forderten umfassende Auskunft \u00fcber alle gespeicherten Daten sowie ein Schmerzensgeld von mindestens 1.000 EUR. Der Makler l\u00f6schte daraufhin die Bilder und gab eine Negativauskunft ab \u2013 was den Mietern jedoch nicht gen\u00fcgte.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-olg-zweibrucken-zu-datenschutz-und-immobilienfotos\">OLG Zweibr\u00fccken on data protection and real estate photos<\/h2>\n\n<p>With the decision of the OLG Zweibr\u00fccken (<a href=\"https:\/\/www.landesrecht.rlp.de\/bsrp\/document\/NJRE001631384\">Judgment of 09.12.2025 &#8211; Ref. 5 U 82\/24 <\/a>), the plaintiff tenants were only minimally successful against the estate agent because of the apartment photos, but were otherwise largely unsuccessful.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-auskunft-uber-lichtbilder\">Information about photographs<\/h3>\n\n<p>After receiving the lawyer&#8217;s letter, the estate agent stated that all photos had been deleted and no copies had been made. The court considered this to be an effective negative disclosure. The decisive factor was that information is deemed to have been provided if the party providing the information has the intention to provide complete information, regardless of whether it is actually correct. The court expressly stated that the information provided by the estate agent was in fact incorrect (paper printouts of the expos\u00e9 had demonstrably been handed out to interested parties and a witness could not rule out the possibility that he had used cloud storage). However, this did not fundamentally change the fulfillment of the claim.    <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-purple-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>If the information is provided in this form, any inaccuracies in its content shall not prevent its fulfillment.<\/p>\n<\/blockquote>\n<\/div>\n\n<h4 class=\"wp-block-heading\" id=\"h-auskunft-auch-nach-loschung\">Information even after deletion<\/h4>\n\n<p>Soweit weitere Ausk\u00fcnfte begehrt wurde, waren die Mieter erfolgreich, denn die Negativauskunft der Maklerin bezog sich nur auf die Lichtbilder. Sie umfasste nicht die gesamten personenbezogenen Daten der Mieter. Das Gericht betont jedoch, dass bei einem Alleinmaklerauftrag nahezu zwangsl\u00e4ufig auch Name, Vorname und Anschrift der Mieter gespeichert werden. Der sei ein weitergehender Auskunftsanspruch berechtigt. Die Maklerin wurde verurteilt, umfassend Auskunft zu erteilen \u2013 unter anderem \u00fcber welche Daten sie verarbeitet, woher diese stammen, wie lange sie gespeichert werden und ob automatisierte Entscheidungsfindung eingesetzt wird.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-konkludente-einwilligung-taten-sagen-mehr-als-worte\">Implied consent: Actions speak louder than words<\/h3>\n\n<p>Despite the right to information, the Higher Regional Court held that the data processing was in itself lawful. Anyone who lets the estate agent&#8217;s employees into the apartment and watches them take photographs, knowing that the images are intended for sale, gives effective consent by conclusive behavior (implied). Written form is not mandatory; the GDPR only requires a clear expression of intent.  <\/p>\n\n<p>Although the estate agent had not informed the tenants of their right of withdrawal, this breach was not the cause of the alleged damage, as the publication itself was covered by the effective consent.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-keine-vorgerichtliche-anwaltskosten\">No pre-trial legal fees<\/h3>\n\n<p>The tenants had also claimed pre-trial legal fees in the amount of \u20ac 766.36. The OLG rejected these in full for several reasons. <\/p>\n\n<p>A claim for reimbursement of pre-trial legal fees requires an actual violation of the GDPR at the time of the out-of-court legal action.  <\/p>\n\n<p>The estate agent was not in default, as no deadline was set in the information letter. The information was also not otherwise late, as the information was provided within one month. In addition, consent had been given and the lack of information about the right of withdrawal did not lead to further justified claims by the plaintiff tenants. The out-of-court legal fees were therefore not recoverable.   <\/p>\n\n<h2 class=\"wp-block-heading\">What does this mean for brokers?<\/h2>\n\n<p>The ruling provides clear instructions for action:<\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Interior photos of occupied properties are personal data. Real estate agents cannot rely on the fact that the mere permission to take photographs constitutes full consent, even if the court affirmed implied consent in this case. <\/li>\n\n\n\n<li>The information on the right of withdrawal pursuant to Art. 7 para. 3 sentence 3 GDPR is mandatory. Failure to do so does not invalidate the consent, but constitutes a GDPR violation in its own right.  <\/li>\n\n\n\n<li>Negative information can fulfill the right to information &#8211; but only if it covers the entire scope of the request for information. Anyone who only provides information about part of the data and ignores the rest of the stored data has not fulfilled the right to information under data protection law.   <\/li>\n\n\n\n<li>Deletion after receipt of a letter from a lawyer does not automatically lead to an extended right to information &#8211; unless there are indications that the deletion was carried out deliberately in order to circumvent the obligation to provide information.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The Zweibr\u00fccken Higher Regional Court shows that data protection in real estate sales is not an issue that can be treated as a side issue. Any estate agent who uses photos of occupied rooms for their expos\u00e9 must keep an eye on the GDPR from the beginning to the end of the process &#8211; from consent and instruction to full information in the event of inquiries.   <\/p>\n\n\n\n<p>Written documentation of consent and clear communication about the handling of data are and remain the easiest way to avoid legal risks.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_47b3c2fa53dae1144e50a2d9642418ef\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Data protection!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>OLG Zweibr\u00fccken on data protection, information &amp; real estate photos. Is implied consent sufficient? What landlords and estate agents need to look out for.  <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6104,5939,5508,5110,5460,5081,5082,5454,6105,5085],"thema":[],"rechtsgebiet":[4940],"produkt":[],"class_list":["post-31067","post","type-post","status-publish","format-standard","hentry","category-general","tag-broker","tag-consent","tag-consent-to-data-collection","tag-data-protection","tag-gdpr","tag-personal-data","tag-personal-date","tag-photos","tag-real-estate-agent","tag-right-to-information-under-data-protection-law","rechtsgebiet-data-protection-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apartment photos and data protection<\/title>\n<meta name=\"description\" content=\"OLG Zweibr\u00fccken on data protection, information &amp; apartment photos. 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