{"id":30966,"date":"2016-01-05T10:34:59","date_gmt":"2016-01-05T08:34:59","guid":{"rendered":"https:\/\/kpw.law\/liability-for-hyperlinks\/"},"modified":"2026-02-24T13:13:07","modified_gmt":"2026-02-24T11:13:07","slug":"liability-for-hyperlinks","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/liability-for-hyperlinks\/","title":{"rendered":"Liability for hyperlinks"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"65c2c4\" data-has-transparency=\"false\" style=\"--dominant-color: #65c2c4;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-30964 size-large not-transparent\" alt=\"Haftung f\u00fcr Hyperlink, Akupunktur, Arzt, VSW, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Hyperlink-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Hyperlink-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Hyperlink-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Hyperlink-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Hyperlink-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Haftung-fuer-Hyperlink-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_02edc1759cd73da56e224baff8fb4ecc\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Liability<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">for <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-db51049acae3ada8f31438bfb4bd7a09\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Hyperlink<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2016-01-05T10:34:59+02:00\">5. January 2016<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Hyperlinks, or links for short, are an essential part of the Internet as we know it. Most websites contain numerous links that lead the user to other websites. But can such a hyperlink constitute an infringement of competition law and, if so, under what conditions?    <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbung-fur-akupunktur\">Advertising for acupuncture<\/h2>\n\n<p id=\"h-ein-facharzt-fur-orthopadie-der-in-seiner-praxis-auch-alternativmedizinische-behandlungsmethoden-anbietet-warb-2012-auf-seiner-internetseite-unter-der-uberschrift-implantat-akupunktur-fur-eine-behandlungsform-bei-der-dem-patienten-an-akupunkturpunkten-im-bereich-der-ohrmuschel-winzige-nadeln-subkutan-implantiert-werden-am-ende-des-textes-befand-sich-nach-der-ankundigung-weitere-informationen-auch-uber-die-studienlage-finden-sie-unter-ein-link-auf-die-internetprasenz-eines-forschungsverbandes-fur-implantatakupunktur\">In 2012, an orthopaedic specialist, who also offers alternative medical treatment methods in his practice, advertised a form of treatment on his website under the heading &#8220;Implant acupuncture&#8221;, in which tiny needles are implanted subcutaneously at acupuncture points in the area of the auricle. At the end of the text, after the announcement &#8220;Further information, including information on the study situation, can be found at &#8230;&#8221;, there was a link to the website of a research association for implant acupuncture. <\/p>\n\n<p>The subpages of this website contained statements on the area of application and the effect of the therapy. A competition association considered the statements made there to be misleading and claimed injunctive relief against the doctor. <\/p>\n\n<p>The Verband Sozialer Wettbewerb e.V. considered this to be misleading and took action against the doctor because of the link.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidung-des-bundesgerichtshofs-zur-haftung-fur-einen-hyperlink\">Decision of the Federal Court of Justice on liability for a hyperlink<\/h2>\n\n<p>The Federal Court of Justice (<span class=\"pfad\"><a href=\"https:\/\/openjur.de\/u\/870180.html\" target=\"_blank\" rel=\"noopener\">Judgment of 18.06.2015 &#8211; Ref. I ZR 74\/14 <\/a>) denied the claims for injunctive relief asserted against the doctor and thus confirmed the <a href=\"https:\/\/kpw.law\/abmahnung-wegen-linksetzung\/\" target=\"_blank\" rel=\"noopener\">lower court<\/a>.<\/span><\/p>\n\n<p>Anyone who appropriates third-party information via a hyperlink is liable for it in the same way as for their own information. According to the judges of the Federal Court of Justice, the link provider could therefore be held liable if he violates reasonable obligations to check. <\/p>\n\n<p>In the present case, however, the doctor had not made the linked content his own in such a way that the linked content was attributed to him. The hyperlink is neither an essential part of the doctor&#8217;s business model, nor does it openly or covertly advertise the doctor&#8217;s products or supplement the doctor&#8217;s treatment offer. Nor was a deep link set in the present case, but rather a link to the homepage.  <\/p>\n\n<p>Nor had the doctor breached any monitoring obligations that could lead to liability for the hyperlink. In this respect, there is no proactive monitoring obligation for hyperlinks. If infringing content is not clearly recognizable, liability can therefore only be considered from the time of knowledge of the illegality of the linked content.  <\/p>\n\n<p>As the doctor had removed the link immediately after the cease and desist letter, the doctor could not be held liable.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>According to the Federal Court of Justice, liability for links only comes into consideration if you make the content your own or if the content you link to is clearly illegal. Otherwise, it is sufficient to remove the hyperlink with knowledge of the illegality, e.g. through the cease and desist <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">letter<\/a>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_c2234f73be6502d9ffdf97c44f5bf0c8\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Under what circumstances are you liable for a hyperlink on your own website and when do you have to remove such links to avoid trouble?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6096,6097,5729,6095,5727,6098],"thema":[],"rechtsgebiet":[4987,5012],"produkt":[4913,4981,4984,4912,4985,4982,4914],"class_list":["post-30966","post","type-post","status-publish","format-standard","hentry","category-general","tag-acupuncture","tag-association-of-social-competition-e-v","tag-hyperlink-en","tag-link","tag-link-liability","tag-specialist","rechtsgebiet-competition-law","rechtsgebiet-it-law","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-defense-against-warning-letter-under-drug-advertising-law","produkt-online-advertising-consulting","produkt-prosecution-for-breach-of-the-law-on-the-advertising-of-therapeutic-products","produkt-prosecution-of-infringement-of-competition-law","produkt-website-internet-presence-consulting"],"acf":[],"yoast_head":"<!-- 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