{"id":30560,"date":"2014-11-26T11:25:51","date_gmt":"2014-11-26T09:25:51","guid":{"rendered":"https:\/\/kpw.law\/rubiks-cube-remains-protected\/"},"modified":"2026-01-09T16:44:16","modified_gmt":"2026-01-09T14:44:16","slug":"rubiks-cube-remains-protected","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/rubiks-cube-remains-protected\/","title":{"rendered":"Rubik&#8217;s cube remains protected"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"8d2957\" data-has-transparency=\"false\" style=\"--dominant-color: #8d2957;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-30557 size-large not-transparent\" alt=\"Rubiks W\u00fcrfel bleibt gesch\u00fctzt, Markenrecht, Patentrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Rubiks-Wuerfel-bleibt-geschuetzt-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Rubiks-Wuerfel-bleibt-geschuetzt-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Rubiks-Wuerfel-bleibt-geschuetzt-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Rubiks-Wuerfel-bleibt-geschuetzt-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Rubiks-Wuerfel-bleibt-geschuetzt-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Rubiks-Wuerfel-bleibt-geschuetzt-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_2b231fe7116de53e59a8740aff95573b\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Rubik&#8217;s cube<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">remains<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-9010e531a194338dbeab05b92df946a9\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">protected<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2014-11-26T11:25:51+02:00\">26. November 2014<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>In the 1980s, everyone had it, the Rubik&#8217;s Cube. While countless people still cut their teeth on the magic cube today, a German toy manufacturer tried to bring down a 3D trademark registered for the cube. The case has now been decided by the General Court of the European Union.  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-der-rubiks-wurfel\">The RUBIKs cube<\/h2>\n\n<p>In 1999, a three-dimensional Community trademark for the Rubik&#8217;s Cube was registered for the British company Seven Towns Limited, which manages the intellectual property laws for the Rubik&#8217;s <a title=\"Rubik's cube\" href=\"http:\/\/de.wikipedia.org\/wiki\/Zauberw%C3%BCrfel\" target=\"_blank\" rel=\"noopener\">Cube<\/a>.<\/p>\n\n<p>Simba Toys wanted to have this 3D trademark declared invalid, as the trademark contained a technical solution in terms of rotatability, which could only be protected as a patent and not as a trademark. It should be noted that the patent protection had already expired in 2006 when Simba Toys filed the application. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidung-des-gerichts\">Decision by the court<\/h2>\n\n<p>The EGC (judgment of 25.11.2014 &#8211; Ref. T-450\/09) refused to cancel the trademark, as can be seen from today&#8217;s <a title=\"Press release no. 158\/14\" href=\"http:\/\/curia.europa.eu\/jcms\/upload\/docs\/application\/pdf\/2014-11\/cp140158de.pdf\" target=\"_blank\" rel=\"noopener\">press release<\/a>.<\/p>\n\n<p>The subject matter of the trademark is, on the one hand, the cube as such and, on the other hand, the grid structure recognizable on each side of the cube. There is no indication from the thick black grid lines that individual parts of the cube are rotatable, so that they do not have a technical function. <\/p>\n\n<p>The rotatability of the cube does not result from the black lines or the grid structure, but from the mechanism on the inside, which is not part of the trademark. Thus, the trademark does not contain a technical function and cannot be canceled for this reason. <\/p>\n\n<p>A prohibition of three-dimensional puzzles by third parties is not associated with this. Only three-dimensional puzzles in the form of a cube with a grid structure applied to its surfaces could infringe trademark rights. <\/p>\n\n<p>Last but not least, the grid structure differs from the appearance of other three-dimensional puzzles on the market, so that the required distinctive character also exists in this respect.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The 3D trademark enables a continuation of the distribution monopoly even after the patent protection has expired. However, this is only possible if the trademark itself does not contain a technical function. The protection of this ends when the patent expires.  <\/p>\n\n\n\n<p>Patent holders can use a suitable trademark strategy to try to obtain permanent protection for suitable products in this way, as unlike other industrial property rights, the trademark does not have a maximum duration, but can basically be extended indefinitely.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_02d9db90d911c3c155fdd7c85da6182c\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Rubik&#8217;s cube, which has been popular since the 1980s, remains protected as a 3D trademark. Following a decision by the EUG, the cancellation of the trademark would be rejected. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6032,6031,6033,2464,2466,2467,6037],"thema":[4897,4992],"rechtsgebiet":[4898,4959],"produkt":[5001,5000,4900,4901,5002,4903],"class_list":["post-30560","post","type-post","status-publish","format-standard","hentry","category-general","tag-80s","tag-brand-deletion","tag-rubiks","tag-rubiks-cube","tag-seven-towns-ltd","tag-simba-toys","tag-technical-function-in-the-trademark","thema-markenformen-en","thema-toys","rechtsgebiet-markenrecht-en","rechtsgebiet-patent-law","produkt-advice-on-trademark-law","produkt-defense-against-trademark-warning","produkt-markenanmeldung-en","produkt-markenrecherche-en","produkt-prosecution-of-trademark-infringements","produkt-widerspruch-marke-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rubik&#039;s cube remains protected - trademark law<\/title>\n<meta name=\"description\" content=\"The Rubik&#039;s cube, which has been popular since the 1980s, remains protected as a 3D trademark. 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