{"id":30281,"date":"2025-12-19T09:00:00","date_gmt":"2025-12-19T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=30281"},"modified":"2026-05-01T06:25:22","modified_gmt":"2026-05-01T04:25:22","slug":"danger-for-trademark-without-consent","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/danger-for-trademark-without-consent\/","title":{"rendered":"Danger for trademark without consent"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"508cb3\" data-has-transparency=\"false\" style=\"--dominant-color: #508cb3;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-30278 size-large not-transparent\" alt=\"Danger f\u00fcr Marke ohne Zustimmung, Markenrecht, Doppelidentit\u00e4t, Rechtsanwalt, EU\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Danger-fuer-Marke-ohne-Zustimmung-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Danger-fuer-Marke-ohne-Zustimmung-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Danger-fuer-Marke-ohne-Zustimmung-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Danger-fuer-Marke-ohne-Zustimmung-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Danger-fuer-Marke-ohne-Zustimmung-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Danger-fuer-Marke-ohne-Zustimmung-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_a6293186da8b724b866e0dae30ee7dc0\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Danger for <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">trademark without <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-7b799b838d28c4f2e9be78f748d0075a\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Consent<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-12-19T09:00:00+02:00\">19. December 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>When is a trademark deemed to be tolerated &#8211; and when is it not? And why does EU law require more than mere silence or cooperation in the case of consent? <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-danger-vs-danger\">Danger vs. Danger<\/h2>\n\n<p id=\"h-das-urteil-des-gerichts-der-europaischen-union-vom-22-10-2025-in-der-rechtssache-t-482-24-zeigt-eindrucklich-wie-streng-das-europaische-markenrecht-mit-vermeintlichen-einverstandnissen-umgeht-im-mittelpunkt-stand-das-zeichen-danger-verwendet-als-wort-bildmarke-fur-sport-und-kampfsportartikel\">The  <a href=\"https:\/\/curia.europa.eu\/juris\/liste.jsf?language=en&amp;num=T-482\/24\">Judgment of the General Court of the European Union of 22.10.2025 &#8211; Ref. T-482\/24 <\/a>  shows impressively how strictly European trademark law deals with alleged agreements. The proceedings centered on the sign &#8220;Danger&#8221;, reproduced below, which was registered for sports and martial arts articles. This was applied for in November 2021 and registered in July 2022.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"b2b2b2\" data-has-transparency=\"false\" style=\"--dominant-color: #b2b2b2;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Danger-1024x599.jpg\" alt=\"Danger\" class=\"wp-image-30276 not-transparent\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Danger-1024x599.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Danger-300x176.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Danger-768x449.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Danger.jpg 1121w\" \/><\/figure>\n\n<p>It was opposed by an older, identical Spanish trademark that had already obtained protection for the same goods at the beginning of 2021.<\/p>\n\n<p>The owner of the earlier Spanish trademark applied for the cancellation of the later EU trademark. The EUIPO trademark office granted the application. The proprietor of the EU trade mark appealed against this &#8211; but without success.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zustimmung-zur-anmeldung\">Consent to registration?<\/h2>\n\n<p id=\"h-der-fall-war-rechtlich-klar-strukturiert-zwei-identische-zeichen-eingesetzt-fur-identische-waren-stehen-sich-gegenuber-in-einer-solchen-konstellation-geniesst-die-altere-marke-grundsatzlich-vorrang-das-ist-kein-sonderfall-sondern-der-normalzustand-des-markensystems\">The case was clear at first glance. Two identical signs, registered for identical goods, facing each other. In such a constellation, the older trademark always takes precedence and the younger one would have to be deleted.    <\/p>\n\n<p>The owner of the later trademark did not seriously deny this, but argued that the owner of the earlier trademark had de facto consented to the registration of the EU trademark.<\/p>\n\n<p>In the opinion of the proprietor of the later EU trade mark, this consent arose from the circumstances. The owner of the earlier trademark had known about the application, had been involved in the processes or at least had not prevented the trademark registration. From this, she deduced that he could no longer rely on his earlier trademark later.  <\/p>\n\n<p>The court did not follow this reasoning. It made it clear that EU trademark law places very specific requirements on consent. It was not decisive whether someone was involved, was informed or did not react immediately. The only decisive factor was whether a clear consent to the specific trademark application had been declared.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schweigen-ist-keine-zustimmung\">Silence is not consent<\/h3>\n\n<p>According to the court, consent must be unambiguous and express. It may not be inferred from conduct, business relationships or tacit acquiescence. Anyone claiming consent must be able to prove it.  <\/p>\n\n<p>In the present case, such evidence was completely missing. Neither from the documents submitted nor from subsequent agreements was there a declaration by the proprietor of the earlier word\/figurative mark that he agreed to the registration of the later EU trade mark. <\/p>\n\n<h3 class=\"wp-block-heading\">No protection through &#8220;contradictory behavior&#8221;<\/h3>\n\n<p>The attempt to present the actions of the owner of the earlier trademark as contradictory was also unsuccessful. The court admitted that EU law generally disapproves of contradictory behavior. However, this idea could not lead to a softening of the clear requirements for effective consent. Otherwise, any informal involvement or waiting would be sufficient to undermine the protection of an earlier trademark.     <\/p>\n\n<p>The court consequently dismissed the action in its entirety and confirmed the declaration of invalidity of the later EU trademark &#8220;Danger&#8221;.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>It must be conceded that the proprietor of the later EU trade mark chose a very creative approach here. However, this was doomed to failure, as otherwise older laws could easily be circumvented. For consent or forfeiture, which is regulated by law, more is needed.  <\/p>\n\n\n\n<p>Companies that have actually made agreements in connection with a trademark application are well advised to record these in writing &#8211; and in such a way that there is no longer any doubt about the content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_3a5b140108bc2165797407208054204c\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EUG: Silence is not consent. Why the EU trademark Danger was canceled despite cooperation and what companies can learn from it. <\/p>\n","protected":false},"author":2,"featured_media":30282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[6008,5939,6009,5042,6006],"thema":[4895],"rechtsgebiet":[4898],"produkt":[5001,5795,5000,4900,4901,5778],"class_list":["post-30281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-consent-2","tag-consent","tag-dual-identity","tag-trademark-en","tag-zustimmung","thema-marke-en","rechtsgebiet-markenrecht-en","produkt-advice-on-trademark-law","produkt-cancellation-of-trademark","produkt-defense-against-trademark-warning","produkt-markenanmeldung-en","produkt-markenrecherche-en","produkt-successfully-combating-trademark-infringement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EUG: Danger for trademark without consent<\/title>\n<meta name=\"description\" content=\"EUG: Silence is not consent. 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