{"id":29668,"date":"2014-11-06T18:13:59","date_gmt":"2014-11-06T16:13:59","guid":{"rendered":"https:\/\/kpw.law\/free-second-pair-of-glasses\/"},"modified":"2026-03-31T09:39:25","modified_gmt":"2026-03-31T07:39:25","slug":"free-second-pair-of-glasses","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/free-second-pair-of-glasses\/","title":{"rendered":"Free second pair of glasses"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"4fb2b5\" data-has-transparency=\"false\" style=\"--dominant-color: #4fb2b5;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-29666 size-large not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Kostenlose-Zweitbrille-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Kostenlose-Zweitbrille-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Kostenlose-Zweitbrille-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Kostenlose-Zweitbrille-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Kostenlose-Zweitbrille-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Kostenlose-Zweitbrille-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_fda56f92bfe4d6c86517d7eff7edbd0b\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Free second pair<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-8608f0f66303baa466952240801b2fee\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">of glasses<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2014-11-06T18:13:59+02:00\">6. November 2014<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>As visual aids, spectacles are also subject to the provisions of the law on the advertising of therapeutic products. The market for opticians is highly competitive and companies try to attract customers with attractive advertising campaigns.   <\/strong>An advertisement with free second pair of glasses has now occupied the Federal Court of Justice.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-optiker-wirbt-mit-angebot-zu-zweitbrille\">Optician advertises with offer for second pair of glasses<\/h2>\n\n<p>An optician with several branches distributed an advertising flyer. It offered glasses with premium single vision lenses at a price of EUR 239 and with premium progressive lenses at a price of EUR 499. In addition, the flyer offered a free second pair of glasses worth EUR 89 for the purchase of such glasses.  <\/p>\n\n<p>The <a href=\"https:\/\/kpw.law\/en\/topics\/wettbewerbszentrale\/wettbewerbszentrale-2\/\">Wettbewerbszentrale <\/a>saw this as a violation of the law on the advertising of therapeutic products.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidung-des-gerichts-zur-zweitbrille\">Court decision on second pair of glasses<\/h2>\n\n<p>The Federal Court of Justice (judgment of November 6, 2014 &#8211; Ref. I ZR 26\/14) shares the opinion of the Wettbewerbszentrale, as can be seen from today&#8217;s <a title=\"Federal Court of Justice press release 160\/2014\" href=\"http:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=pm&amp;Datum=2014&amp;Sort=3&amp;nr=69304&amp;pos=0&amp;anz=160\" target=\"_blank\" rel=\"noopener\">press release <\/a>.<\/p>\n\n<p>With a few exceptions, the <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">law on the advertising of medicinal products <\/a>prohibits gratuities and other promotional gifts. In the opinion of the judges in Karlsruhe, there was no such exception in the present case. <\/p>\n\n<p>The consumer perceives the advertising as an offer of glasses at the stated price plus a gift in the form of a second pair of glasses. There is a risk that consumers will decide to purchase the visual aid offered solely because of the gift of a second pair of glasses and will not base their decision to purchase the visual aid offered solely on their health concerns. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The decision shows once again that different rules apply in the health sector. If sunglasses and not visual aids had been offered here, the advertising would probably not have been objectionable. Suppliers of products in the health\/medical sector should therefore have their advertising campaigns checked, taking into account the special features to be observed.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_52f42da80963476d39c1a61d1b827246\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are opticians allowed to advertise a free second pair of glasses or is this an inadmissible advertising gift under the law on the advertising of therapeutic products?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5951,5952,5949,5637,5953,5153,5950],"thema":[],"rechtsgebiet":[4987],"produkt":[4913,4981,4984,4912,4985,4982,5775],"class_list":["post-29668","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising-with-a-gift","tag-encore","tag-glasses","tag-prohibition-of-advertising-under-pharmaceutical-law","tag-second-pair-of-glasses","tag-therapeutic-products-advertising-law","tag-visual-aid","rechtsgebiet-competition-law","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-defense-against-warning-letter-under-drug-advertising-law","produkt-online-advertising-consulting","produkt-prosecution-for-breach-of-the-law-on-the-advertising-of-therapeutic-products","produkt-prosecution-of-infringement-of-competition-law","produkt-successfully-combating-competition-law-infringements"],"acf":[],"yoast_head":"<!-- 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