{"id":29619,"date":"2025-11-18T09:00:00","date_gmt":"2025-11-18T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=29619"},"modified":"2026-03-16T12:22:30","modified_gmt":"2026-03-16T10:22:30","slug":"no-non-alcoholic-gin","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/no-non-alcoholic-gin\/","title":{"rendered":"No non-alcoholic gin"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"ca975e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-29616 size-large not-transparent\" alt=\"Kein alkoholfreier Gin, Spirituose, Spirituosenverordnung, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Kein-alkoholfreier-Gin-1024x576.jpg\" style=\"--dominant-color: #ca975e; object-position:49% 100%\" data-object-fit=\"cover\" data-object-position=\"49% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Kein-alkoholfreier-Gin-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-alkoholfreier-Gin-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-alkoholfreier-Gin-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-alkoholfreier-Gin-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Kein-alkoholfreier-Gin-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_eef7a34091c23107da8744572532ba29\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">No<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">non-alcoholic<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-f7bd01ca65c7fc01f9dd564ae83b9b05\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Gin<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-11-18T09:00:00+02:00\">18. November 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Can a completely alcohol-free drink bear the term &#8220;gin&#8221; in its name? And how far does the protection of traditional spirit names extend in digital commerce? <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-ein-getrank-ein-name-und-ein-grosses-problem\">One drink, one name &#8211; and one big problem<\/h2>\n\n<p>More and more companies are turning to non-alcoholic alternatives to classic spirits. Creations with botanicals, juniper notes and modern packaging are filling the shelves. In terms of marketing, it makes sense to linguistically associate these products with well-known categories. But this is precisely where the legal stumbling block lies.   <\/p>\n\n<p>A product with the name &#8220;Virgin Gin Alkoholfrei&#8221;, marketed by PB Vi Goods GmbH, brought a competition association onto the scene. The accusation: the name infringed strict EU spirits legislation. The Potsdam Regional Court referred the matter to the European Court of Justice &#8211; which has now found clear words: <strong>&#8220;Alcohol-free gin&#8221; is contrary to EU law.<\/strong>  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-europaische-spirituosenverordnung\">The European Spirits Regulation<\/h2>\n\n<p>The <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/PDF\/?uri=CELEX:32019R0787\">European Spirits Regulation 2019\/787<\/a> defines terms such as whisky, rum or gin not only roughly, but with almost technical precision. The aim is to ensure a high level of consumer protection, a transparent market and the protection of traditional product categories from dilution. <\/p>\n\n<p>For &#8220;gin&#8221; the regulation requires:<\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Production with ethyl alcohol of agricultural origin<\/li>\n\n\n\n<li>Flavoring with juniper<\/li>\n\n\n\n<li>Minimum alcohol content of 37.5 percent<\/li>\n<\/ul>\n\n<p>A drink without any alcohol simply does not meet these requirements. And this is precisely why the prohibition of use in the regulation applies: protected spirits designations may not be used for products that do not fall into the respective category &#8211; even if the term is combined with additives. <\/p>\n\n<h2 class=\"wp-block-heading\">The ECJ rules: &#8220;Non-alcoholic gin&#8221; remains banned<\/h2>\n\n<p>In its ruling, the ECJ makes it unmistakably clear that a non-alcoholic beverage may not be marketed as &#8220;gin&#8221;, not even as &#8220;non-alcoholic gin&#8221;. The combination of a legally protected term with a clarifying addition does not change the prohibition. <\/p>\n\n<p>The court&#8217;s argument is based strictly on the wording of the regulation:<br \/>The term &#8220;gin&#8221; is a protected legal designation. Anyone who uses it without meeting the requirements of the category is in breach of the labelling regulations under EU law &#8211; no matter how creatively the addition is worded. <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Under EU law, it is clearly prohibited to present and label a drink such as the one in question as &#8220;non-alcoholic gin&#8221;, as this drink does not contain alcohol. The fact that the legally prescribed designation of &#8220;gin&#8221; is accompanied by the addition &#8220;alcohol-free&#8221; is irrelevant in this respect. <\/p>\n<\/blockquote>\n<\/div>\n\n<p>At the same time, the ECJ rejects the hope that a loophole could still be found via the provision on &#8220;innuendo&#8221;. This standard only applies to foodstuffs that are produced using alcohol. A completely alcohol-free product is therefore not covered.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-unternehmen-jetzt-wissen-mussen\">What companies need to know now<\/h2>\n\n<p>For manufacturers, retailers and platforms, the ECJ ruling brings clarity &#8211; and at the same time a need for action.<\/p>\n\n<h3 class=\"wp-block-heading\">Product names<\/h3>\n\n<p>Designations such as<\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>&#8220;non-alcoholic gin&#8221;,<\/li>\n\n\n\n<li>&#8220;Gin Style,<\/li>\n\n\n\n<li>&#8220;Gin alternative&#8221;,<\/li>\n\n\n\n<li>&#8220;Gin flavor&#8221;<\/li>\n<\/ul>\n\n<p>are now highly risky or already clearly illegal. The risk of cease and desist <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">letters <\/a>from competition associations or <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\">competitors <\/a>increases. <\/p>\n\n<h3 class=\"wp-block-heading\">Product descriptions<\/h3>\n\n<p>Of course, a neutral description such as &#8220;non-alcoholic drink with juniper aromas&#8221; or &#8220;botanical drink&#8221; remains permissible. The decisive factor is that no impression is created that the product is a spirit drink. <\/p>\n\n<h3 class=\"wp-block-heading\">Online trading &amp; product range maintenance<\/h3>\n\n<p>Online stores should check their product databases. It&#8217;s not just labels that are risky, but also categories, search filters and SEO texts that work with &#8220;gin&#8221;. Marketplaces with automated translations or text snippets in particular should exercise caution.  <\/p>\n\n<h3 class=\"wp-block-heading\">Marketing &amp; Branding<\/h3>\n\n<p>The ruling is forcing trademarks to invest more in independent concepts. Instead of borrowing linguistically from well-known spirits, non-alcoholic products need their own brand identity &#8211; especially in the premium segment. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ECJ sends a clear signal with its decision. &#8220;Gin&#8221; remains &#8220;gin&#8221; &#8211; and that means: with alcohol, with a traditional production process and with clear legal requirements. The market for non-alcoholic alternatives may continue to grow, but must clearly distinguish itself linguistically.  <\/p>\n\n\n\n<p><a href=\"https:\/\/kpw.law\/en\/this-is-not-whiskey-gin-or-rum\/\"> The Regional Court of Hamburg recently ruled<\/a> in the same way. The decision creates legal certainty, but at the same time increases regulatory responsibility on the part of manufacturers and retailers. Anyone operating in the non-alcoholic botanicals segment should take the ruling seriously and adapt their product communication accordingly.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_93e126efdb9445e1b33724dfdcd0e985\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is non-alcoholic gin legally permissible? Find out more about the debate on spirits designations and the ECJ&#8217;s decision. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5047,5937,5486,5046],"thema":[],"rechtsgebiet":[4987],"produkt":[5134,4981,5775],"class_list":["post-29619","post","type-post","status-publish","format-standard","hentry","category-general","tag-alcoholic-beverages","tag-gin","tag-non-alcoholic-beverages","tag-spirit-en","rechtsgebiet-competition-law","produkt-advice-on-competition-law","produkt-defense-against-warning-letter-under-competition-law","produkt-successfully-combating-competition-law-infringements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ECJ on the Spirits Regulation: No non-alcoholic gin<\/title>\n<meta name=\"description\" content=\"Is non-alcoholic gin legally permissible? 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