{"id":29344,"date":"2021-12-09T14:37:20","date_gmt":"2021-12-09T12:37:20","guid":{"rendered":"https:\/\/kpw.law\/oh-you-fat-egg-from-salmonella-free-chickens\/"},"modified":"2026-02-09T04:42:37","modified_gmt":"2026-02-09T02:42:37","slug":"oh-you-fat-egg-from-salmonella-free-chickens","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/","title":{"rendered":"Oh you fat egg (from salmonella-free chickens)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"e0a00d\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-29341 size-large not-transparent\" alt=\"Ach Du Dickes Ei (von salmonellenfreien H\u00fchnern), Wettbewerbsrecht, Werbung, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg\" style=\"--dominant-color: #e0a00d; object-position:51% 87%\" data-object-fit=\"cover\" data-object-position=\"51% 87%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_1c33d06a94c747200538ba13fb9af196\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Oh you  <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">fat<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-e3c6e1ac1ecbb08a76ee600bc8e2a913\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">EI<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2021-12-09T14:37:20+02:00\">9. December 2021<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Time and again, advertising claims are used by companies to make their products stand out from the competition. One supplier of organic eggs advertised with the statement &#8220;eggs from chickens proven to be salmonella-free&#8221; until the Celle Higher Regional Court put him in his place. <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-geht-s\">What is it about?<\/h2>\n\n<p>A supplier was selling organic eggs from Denmark in Germany. There was a sticker on the egg carton stating: <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Eggs from chickens proven to be salmonella-free.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The background to this is that in Denmark, laying hen flocks have been tested for salmonella every two weeks since 2013. Because of this government control program, Denmark &#8211; alongside Sweden and Finland &#8211; has a special position in the EU when it comes to combating salmonella in animals and animal products. <\/p>\n\n<p>A competition association objected to the claim <em>&#8220;eggs from demonstrably salmonella-free hens&#8221;<\/em> in the organic and free-range eggs was unfair because it violated the prohibition of misleading statements under food law and the general prohibition of misleading statements. The targeted public assumes on the basis of the statement that the advertised eggs are actually salmonella-free. Even if the hens are checked every two weeks, this does not mean that they can be warranted to be salmonella-free. The incubation period for salmonella is only 6 to 27 hours, rarely longer.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidung-zu-eiern-von-salmonellenfreien-huhnern\">Decision on eggs from salmonella-free hens<\/h2>\n\n<p>The OLG Celle (<a href=\"https:\/\/openjur.de\/u\/2378958.html\">Judgment of 11.11.2021 &#8211; Ref. 13 U 84\/20 <\/a>) essentially confirmed the lower court, which had already prohibited the supplier of eggs from salmonella-free hens from making this statement.<\/p>\n\n<p>The targeted consumers assumed from the <a href=\"https:\/\/kpw.law\/en\/industries\/advertising\/\">advertising <\/a>that the eggs advertised in this way came from hens whose freedom from salmonella had been proven by a corresponding test at the time the eggs were laid or, in any case, before the eggs were placed on the market. This is clear from the wording and the fact that the labels with the information also show the specific packing location with the respective packing date and a barcode. <\/p>\n\n<p>The public therefore has the idea that the hens that laid the eggs in the carton are demonstrably free of salmonella. For the consumer, there is no evidence to suggest that it is actually only a matter of bi-weekly salmonella tests, in which not the individual hens but excrements from the flock are tested. <\/p>\n\n<p>For such a statement to be admissible, every chicken would basically have to be tested every day to ensure that it is free of salmonella.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The advertising with eggs from salmonella-free chickens once again clearly shows that precise language must be used in advertising <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">under competition law <\/a>. If the advertising had been limited to truthfully depicting the type and scope of the salmonella tests, the advertising would probably not have been misleading. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_f96956b371cf19b657f134147c4b896b\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 3), 4rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is it permissible to advertise with &#8220;eggs from hens proven to be salmonella-free&#8221; or is such an advertising statement anti-competitive?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5870,5869,5872,5871,5866,5868,5745,5052,5327,5054,5743,5873],"thema":[4994,4998],"rechtsgebiet":[4987],"produkt":[4913,5134,4983,4981,4912,4982,5775],"class_list":["post-29344","post","type-post","status-publish","format-standard","hentry","category-general","tag-chicken-coop","tag-chicken-yard","tag-chickens","tag-consumer-understanding","tag-eggs","tag-food-advertising","tag-food-trade","tag-misleading","tag-misleading-en","tag-misleading-advertising","tag-organic","tag-salmonella-free","thema-food","thema-greenwashing-en","rechtsgebiet-competition-law","produkt-advertising-advice","produkt-advice-on-competition-law","produkt-advice-on-food-law","produkt-defense-against-warning-letter-under-competition-law","produkt-online-advertising-consulting","produkt-prosecution-of-infringement-of-competition-law","produkt-successfully-combating-competition-law-infringements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Oh you fat egg (from salmonella-free chickens)<\/title>\n<meta name=\"description\" content=\"Is it permissible to advertise with &quot;eggs from hens proven to be salmonella-free&quot; or is such an advertising statement anti-competitive?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oh you fat egg (from salmonella-free chickens)\" \/>\n<meta property=\"og:description\" content=\"Is it permissible to advertise with &quot;eggs from hens proven to be salmonella-free&quot; or is such an advertising statement anti-competitive?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-09T12:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T02:42:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clemens Pfitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clemenspfitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clemens Pfitzer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/\"},\"author\":{\"name\":\"Clemens Pfitzer\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd\"},\"headline\":\"Oh you fat egg (from salmonella-free chickens)\",\"datePublished\":\"2021-12-09T12:37:20+00:00\",\"dateModified\":\"2026-02-09T02:42:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\/\/kpw.law\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg\",\"keywords\":[\"Chicken coop\",\"Chicken yard\",\"Chickens\",\"Consumer understanding\",\"Eggs\",\"Food advertising\",\"Food trade\",\"Misleading\",\"misleading\",\"misleading advertising\",\"Organic\",\"salmonella-free\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/\",\"url\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/\",\"name\":\"Oh you fat egg (from salmonella-free chickens)\",\"isPartOf\":{\"@id\":\"https:\/\/kpw.law\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg\",\"datePublished\":\"2021-12-09T12:37:20+00:00\",\"dateModified\":\"2026-02-09T02:42:37+00:00\",\"description\":\"Is it permissible to advertise with \\\"eggs from hens proven to be salmonella-free\\\" or is such an advertising statement anti-competitive?\",\"breadcrumb\":{\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage\",\"url\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg\",\"contentUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/kpw.law\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oh you fat egg (from salmonella-free chickens)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kpw.law\/en\/#website\",\"url\":\"https:\/\/kpw.law\/en\/\",\"name\":\"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte\",\"description\":\"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht\",\"publisher\":{\"@id\":\"https:\/\/kpw.law\/en\/#organization\"},\"alternateName\":\"kpw.law\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kpw.law\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kpw.law\/en\/#organization\",\"name\":\"KPW PartmbB\",\"alternateName\":\"KPW\",\"url\":\"https:\/\/kpw.law\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png\",\"contentUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png\",\"width\":669,\"height\":669,\"caption\":\"KPW PartmbB\"},\"image\":{\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/kpw\"],\"description\":\"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.\",\"email\":\"info@kpw.law\",\"telephone\":\"+4971141019030\",\"legalName\":\"KPW PartmbB\",\"foundingDate\":\"2010-04-01\",\"vatID\":\"DE270757792\",\"duns\":\"341580247\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd\",\"name\":\"Clemens Pfitzer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"caption\":\"Clemens Pfitzer\"},\"description\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz\",\"sameAs\":[\"https:\/\/kpw.law\",\"https:\/\/www.linkedin.com\/in\/pfitzer\/\",\"https:\/\/x.com\/clemenspfitzer\"],\"gender\":\"m\u00e4nnlich\",\"knowsAbout\":[\"Markenrecht\",\"Wettbewerbsrecht\",\"Designrecht\",\"Urheberrecht\",\"E-Commerce\",\"Datenschutzrecht\",\"Patentrecht\",\"IT-Recht\",\"Softwarelizenzen\",\"Gesch\u00e4ftsgeheimnisse\"],\"knowsLanguage\":[\"Englisch\",\"Deutsch\"],\"jobTitle\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht\",\"worksFor\":\"KPW PartmbB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Oh you fat egg (from salmonella-free chickens)","description":"Is it permissible to advertise with \"eggs from hens proven to be salmonella-free\" or is such an advertising statement anti-competitive?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/","og_locale":"en_US","og_type":"article","og_title":"Oh you fat egg (from salmonella-free chickens)","og_description":"Is it permissible to advertise with \"eggs from hens proven to be salmonella-free\" or is such an advertising statement anti-competitive?","og_url":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/","og_site_name":"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte","article_published_time":"2021-12-09T12:37:20+00:00","article_modified_time":"2026-02-09T02:42:37+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-scaled.jpg","type":"image\/jpeg"}],"author":"Clemens Pfitzer","twitter_card":"summary_large_image","twitter_creator":"@clemenspfitzer","twitter_misc":{"Written by":"Clemens Pfitzer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#article","isPartOf":{"@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/"},"author":{"name":"Clemens Pfitzer","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd"},"headline":"Oh you fat egg (from salmonella-free chickens)","datePublished":"2021-12-09T12:37:20+00:00","dateModified":"2026-02-09T02:42:37+00:00","mainEntityOfPage":{"@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/"},"wordCount":473,"publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"image":{"@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg","keywords":["Chicken coop","Chicken yard","Chickens","Consumer understanding","Eggs","Food advertising","Food trade","Misleading","misleading","misleading advertising","Organic","salmonella-free"],"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/","url":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/","name":"Oh you fat egg (from salmonella-free chickens)","isPartOf":{"@id":"https:\/\/kpw.law\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage"},"image":{"@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg","datePublished":"2021-12-09T12:37:20+00:00","dateModified":"2026-02-09T02:42:37+00:00","description":"Is it permissible to advertise with \"eggs from hens proven to be salmonella-free\" or is such an advertising statement anti-competitive?","breadcrumb":{"@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#primaryimage","url":"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Ach-du-dickes-Ei-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/kpw.law\/en\/oh-you-fat-egg-from-salmonella-free-chickens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/kpw.law\/en\/"},{"@type":"ListItem","position":2,"name":"Oh you fat egg (from salmonella-free chickens)"}]},{"@type":"WebSite","@id":"https:\/\/kpw.law\/en\/#website","url":"https:\/\/kpw.law\/en\/","name":"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte","description":"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht","publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"alternateName":"kpw.law","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kpw.law\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kpw.law\/en\/#organization","name":"KPW PartmbB","alternateName":"KPW","url":"https:\/\/kpw.law\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","width":669,"height":669,"caption":"KPW PartmbB"},"image":{"@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kpw"],"description":"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.","email":"info@kpw.law","telephone":"+4971141019030","legalName":"KPW PartmbB","foundingDate":"2010-04-01","vatID":"DE270757792","duns":"341580247","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd","name":"Clemens Pfitzer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","caption":"Clemens Pfitzer"},"description":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz","sameAs":["https:\/\/kpw.law","https:\/\/www.linkedin.com\/in\/pfitzer\/","https:\/\/x.com\/clemenspfitzer"],"gender":"m\u00e4nnlich","knowsAbout":["Markenrecht","Wettbewerbsrecht","Designrecht","Urheberrecht","E-Commerce","Datenschutzrecht","Patentrecht","IT-Recht","Softwarelizenzen","Gesch\u00e4ftsgeheimnisse"],"knowsLanguage":["Englisch","Deutsch"],"jobTitle":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht","worksFor":"KPW PartmbB"}]}},"_links":{"self":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/29344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/comments?post=29344"}],"version-history":[{"count":4,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/29344\/revisions"}],"predecessor-version":[{"id":30593,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/29344\/revisions\/30593"}],"wp:attachment":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/media?parent=29344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/categories?post=29344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/tags?post=29344"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/thema?post=29344"},{"taxonomy":"rechtsgebiet","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/rechtsgebiet?post=29344"},{"taxonomy":"produkt","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/produkt?post=29344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}