{"id":29259,"date":"2025-11-05T09:00:00","date_gmt":"2025-11-05T07:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=29259"},"modified":"2026-05-15T17:12:13","modified_gmt":"2026-05-15T15:12:13","slug":"risks-and-side-effects-for-influencers","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/","title":{"rendered":"Risks and side effects for influencers"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"6e1b73\" data-has-transparency=\"false\" style=\"--dominant-color: #6e1b73;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-29252 size-large not-transparent\" alt=\"Zu Risiken und Nebenwirkungen f\u00fcr Influencer, Heilmittelwerberecht, HWG, Rechtsanwalt, Arzneimittelwerbung\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_5085c57186633614336eff2a79cefc00\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">On risks and<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">side effects for<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-351df83c162cc4ed1089e58198c762a5\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">influencers<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-11-05T09:00:00+02:00\">5. November 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>A cheerful reel, 18 seconds long: an influencer with over 100,000 followers wakes up tired, reaches for an over-the-counter medication &#8211; and suddenly her day is saved. Accompanied by music, charmingly staged, clearly advertising. Only one thing is missing: the famous sentence &#8220;For risks and side effects, read the package insert &#8230;&#8221;.  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-ein-reel-fur-ein-medikament\">A reel for a drug<\/h2>\n\n<p>An influencer used her name and face to advertise a well-known medicine &#8211; paid for by the manufacturer. No mandatory text appeared in the reel itself, and there was no acoustic cue. Only in the text description below the video did the standard sentence with the reference to risks and side effects appear at the end.    <\/p>\n\n<p>In addition, the manufacturing company had set up a second account with the descriptive name &#8220;@D._pflichttext&#8221;, on which the legally required information could be called up as tile graphics.<\/p>\n\n<p>What sounded like a clever solution from a marketing point of view &#8211; mandatory information nicely outsourced to keep the video &#8220;clean&#8221; &#8211; was, from the point of view of an association for the self-regulation of the pharmaceutical industry, a violation of <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">the law on the advertising of medicinal products<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Background: Why the mandatory rate is so important<\/h2>\n\n<p>The Medicinal Products Advertising Act strictly regulates the advertising of medicinal products &#8211; and for good reason. Advertising must not influence consumers unobjectively or lull them into a false sense of security. Anyone using audiovisual media, i.e. moving image formats with sound, must therefore provide a clearly visible and audible warning.  <\/p>\n\n<p>Specifically, the Medicinal Products Advertising Act (HWG) stipulates that the sentence must be displayed and spoken after every audiovisual pharmaceutical advertisement:<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-pink-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>For risks and side effects, read the package leaflet and ask your doctor or pharmacist.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>This regulation applies not only to classic TV commercials, but to all formats that work with images and sound &#8211; including reels, TikToks and YouTube shorts.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-pflichttext-muss-im-video-erscheinen\">Mandatory text must appear in the video<\/h2>\n\n<p>With  <a href=\"https:\/\/medien-internet-und-recht.de\/volltext.php?mir_dok_id=3508\">Judgment of 11.09.2025 &#8211; Ref. 6 U 118\/24 <\/a>  the Cologne Higher Regional Court ruled against the advertising manufacturer. A reference in the description text or in a linked profile does not replace the legally required insertion. The standard requires the reference in the medium itself, not next to it.  <\/p>\n\n<p>The court did not accept the defendant&#8217;s argument that it had provided &#8220;more information&#8221; because it had included the entire mandatory text from the law in the accompanying text. The legislator had deliberately opted for less: a single, short, memorable sentence that reliably stands out in the moving image. <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-pink-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>It is necessary to counter short advertising messages with a warning that can be perceived via the two sensory channels of hearing and sight with a reliably eye-catching counterpoint.<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Influencer as a &#8220;well-known person&#8221; &#8211; no exception for social media<\/h2>\n\n<p>The second part of the decision is particularly relevant in practice. The court found that the influencer is a &#8220;well-known person&#8221; within the meaning of the Medicinal Products Advertising Act. <\/p>\n\n<p>This provision prohibits advertising with well-known personalities outside of specialist circles if their popularity is likely to promote the consumption of medicinal products. And: Fame in the sense of the law on advertising medicinal products does not necessarily mean television celebrities. <\/p>\n\n<p>The Senate emphasizes that the &#8220;parasocial proximity&#8221; between influencers and followers creates the same effect as traditional celebrities. Over 100,000 followers, regular posts, insights into private life &#8211; all of this creates trust and can emotionally influence purchasing decisions. It is precisely these mechanisms that are to be prevented under pharmaceutical law.  <\/p>\n\n<p>This makes it clear that even an influencer who is &#8220;only&#8221; known in her community falls under the advertising ban &#8211; as soon as she advertises a medicine.<\/p>\n\n<h2 class=\"wp-block-heading\">What does this mean in practice?<\/h2>\n\n<p>The decision of the Cologne Higher Regional Court makes it unmistakably clear: social media is not a legal vacuum. Anyone advertising medicinal products on platforms such as Instagram, TikTok or YouTube must comply with the same legal requirements as in traditional media. <\/p>\n\n<p>In audiovisual formats, the mandatory text must be inserted into the video itself. The sentence on risks and side effects must be both visibly displayed and audibly spoken at the end of a reel or short clip. A mere reference in the caption, an inserted hashtag or even an outsourced reference on a separate profile is not sufficient.  <\/p>\n\n<p>Furthermore, the court makes it clear that influencer campaigns must always be regarded as corporate advertising. If a pharmaceutical company commissions an influencer, it bears full responsibility for the content and the legal admissibility of the publication &#8211; even if the influencer produces the video independently or shares it on her own channel. Responsibility cannot be &#8220;delegated away&#8221;.  <\/p>\n\n<p>The court also interprets the question of who is considered a &#8220;known person&#8221; broadly. Fame is relative, but legally effective. Anyone who has built up a large reach and a special relationship of trust with their followers via social media falls under the ban on advertising for well-known personalities. The decisive factor is not the platform, but the effect on the audience.   <\/p>\n\n<p>Finally, the Higher Regional Court of Cologne points out that although linked mandatory texts can be helpful in providing additional information, they are not a legal substitute for the legally required information in the video. A supplementary information account may be practical, but does not change the minimum standard of the law on the advertising of therapeutic products. <\/p>\n\n<p>In other words: creativity in <a href=\"https:\/\/kpw.law\/en\/industries\/werbung\/\">marketing <\/a>remains permitted &#8211; but only within clear legal guidelines. Anyone promoting medicinal products on social media must be aware of the legal requirements, take them seriously and integrate them into campaign planning from the outset. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Influencers can be known persons within the meaning of the Therapeutic Products Advertising Act and anyone who advertises medicinal products on social media must fulfill the same obligations as on television.<\/p>\n\n\n\n<p>The court rejects attempts to hide mandatory information behind hashtags or additional accounts. In the case of corresponding advertising, the mandatory text should be included in the video &#8211; visibly, audibly and unambiguously. <\/p>\n\n\n\n<p>Anyone advertising medicinal products via short videos in the future should therefore seek legal advice at an early stage to avoid expensive cease and desist <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">letters <\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_d3694a34dfdec114fe5a0d70aca84808\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(2.066rem, 2.066rem + ((1vw - 0.2rem) * 2.723), 3.7rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5636,5642,5863,5862,5861,5864,5635,5153],"thema":[4924],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-29259","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-advertising-of-remedies","tag-influencer-en","tag-influencer-advertising","tag-influencer-marketing","tag-mandatory-information","tag-mandatory-information-2","tag-medicinal-products-advertising-act","tag-therapeutic-products-advertising-law","thema-warning","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Risks and side effects for influencers in advertising<\/title>\n<meta name=\"description\" content=\"Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Risks and side effects for influencers\" \/>\n<meta property=\"og:description\" content=\"Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T15:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clemens Pfitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clemenspfitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clemens Pfitzer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/\"},\"author\":{\"name\":\"Clemens Pfitzer\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\"},\"headline\":\"Risks and side effects for influencers\",\"datePublished\":\"2025-11-05T07:00:00+00:00\",\"dateModified\":\"2026-05-15T15:12:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/\"},\"wordCount\":1047,\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg\",\"keywords\":[\"Advertising of remedies\",\"Influencer\",\"Influencer advertising\",\"Influencer marketing\",\"Mandatory information\",\"Mandatory information\",\"Medicinal Products Advertising Act\",\"Therapeutic products advertising law\"],\"articleSection\":[\"General\",\"Unkategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/\",\"name\":\"Risks and side effects for influencers in advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg\",\"datePublished\":\"2025-11-05T07:00:00+00:00\",\"dateModified\":\"2026-05-15T15:12:13+00:00\",\"description\":\"Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/risks-and-side-effects-for-influencers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/kpw.law\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Risks and side effects for influencers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"name\":\"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte\",\"description\":\"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht\",\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"alternateName\":\"kpw.law\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kpw.law\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\",\"name\":\"KPW PartmbB\",\"alternateName\":\"KPW\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/KPW400x400.jpg\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/KPW400x400.jpg\",\"width\":400,\"height\":400,\"caption\":\"KPW PartmbB\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kpw\"],\"description\":\"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.\",\"email\":\"info@kpw.law\",\"telephone\":\"+4971141019030\",\"legalName\":\"KPW PartmbB\",\"foundingDate\":\"2010-04-01\",\"vatID\":\"DE270757792\",\"duns\":\"341580247\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\",\"name\":\"Clemens Pfitzer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"caption\":\"Clemens Pfitzer\"},\"description\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz\",\"sameAs\":[\"https:\\\/\\\/kpw.law\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pfitzer\\\/\",\"https:\\\/\\\/x.com\\\/clemenspfitzer\"],\"gender\":\"m\u00e4nnlich\",\"knowsAbout\":[\"Markenrecht\",\"Wettbewerbsrecht\",\"Designrecht\",\"Urheberrecht\",\"E-Commerce\",\"Datenschutzrecht\",\"Patentrecht\",\"IT-Recht\",\"Softwarelizenzen\",\"Gesch\u00e4ftsgeheimnisse\"],\"knowsLanguage\":[\"Englisch\",\"Deutsch\"],\"jobTitle\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht\",\"worksFor\":\"KPW PartmbB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Risks and side effects for influencers in advertising","description":"Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/","og_locale":"en_US","og_type":"article","og_title":"Risks and side effects for influencers","og_description":"Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.","og_url":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/","og_site_name":"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte","article_published_time":"2025-11-05T07:00:00+00:00","article_modified_time":"2026-05-15T15:12:13+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-scaled.jpg","type":"image\/jpeg"}],"author":"Clemens Pfitzer","twitter_card":"summary_large_image","twitter_creator":"@clemenspfitzer","twitter_misc":{"Written by":"Clemens Pfitzer","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/#article","isPartOf":{"@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/"},"author":{"name":"Clemens Pfitzer","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd"},"headline":"Risks and side effects for influencers","datePublished":"2025-11-05T07:00:00+00:00","dateModified":"2026-05-15T15:12:13+00:00","mainEntityOfPage":{"@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/"},"wordCount":1047,"publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"image":{"@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg","keywords":["Advertising of remedies","Influencer","Influencer advertising","Influencer marketing","Mandatory information","Mandatory information","Medicinal Products Advertising Act","Therapeutic products advertising law"],"articleSection":["General","Unkategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/","url":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/","name":"Risks and side effects for influencers in advertising","isPartOf":{"@id":"https:\/\/kpw.law\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/#primaryimage"},"image":{"@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg","datePublished":"2025-11-05T07:00:00+00:00","dateModified":"2026-05-15T15:12:13+00:00","description":"Find out all about the risks and side effects of influencers who advertise over-the-counter medicines without mandatory texts.","breadcrumb":{"@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/#primaryimage","url":"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Zu-Risiken-und-Nebenwirkungen-fuer-Influencer-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/kpw.law\/en\/risks-and-side-effects-for-influencers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/kpw.law\/en\/"},{"@type":"ListItem","position":2,"name":"Risks and side effects for influencers"}]},{"@type":"WebSite","@id":"https:\/\/kpw.law\/en\/#website","url":"https:\/\/kpw.law\/en\/","name":"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte","description":"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht","publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"alternateName":"kpw.law","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kpw.law\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kpw.law\/en\/#organization","name":"KPW PartmbB","alternateName":"KPW","url":"https:\/\/kpw.law\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kpw.law\/wp-content\/uploads\/KPW400x400.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/KPW400x400.jpg","width":400,"height":400,"caption":"KPW PartmbB"},"image":{"@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kpw"],"description":"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.","email":"info@kpw.law","telephone":"+4971141019030","legalName":"KPW PartmbB","foundingDate":"2010-04-01","vatID":"DE270757792","duns":"341580247","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd","name":"Clemens Pfitzer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","caption":"Clemens Pfitzer"},"description":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz","sameAs":["https:\/\/kpw.law","https:\/\/www.linkedin.com\/in\/pfitzer\/","https:\/\/x.com\/clemenspfitzer"],"gender":"m\u00e4nnlich","knowsAbout":["Markenrecht","Wettbewerbsrecht","Designrecht","Urheberrecht","E-Commerce","Datenschutzrecht","Patentrecht","IT-Recht","Softwarelizenzen","Gesch\u00e4ftsgeheimnisse"],"knowsLanguage":["Englisch","Deutsch"],"jobTitle":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht","worksFor":"KPW PartmbB"}]}},"_links":{"self":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/29259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/comments?post=29259"}],"version-history":[{"count":6,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/29259\/revisions"}],"predecessor-version":[{"id":32482,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/29259\/revisions\/32482"}],"wp:attachment":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/media?parent=29259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/categories?post=29259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/tags?post=29259"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/thema?post=29259"},{"taxonomy":"rechtsgebiet","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/rechtsgebiet?post=29259"},{"taxonomy":"produkt","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/produkt?post=29259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}