{"id":29074,"date":"2025-10-28T09:20:00","date_gmt":"2025-10-28T07:20:00","guid":{"rendered":"https:\/\/kpw.law\/?p=29074"},"modified":"2026-04-22T14:40:10","modified_gmt":"2026-04-22T12:40:10","slug":"e-commerce-coaching-is-distance-learning","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/e-commerce-coaching-is-distance-learning\/","title":{"rendered":"E-commerce coaching is distance learning"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"b4102d\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-29102 size-large not-transparent\" alt=\"Coaching nicht ohne Zulassung, FernUSG, Fernunterricht, E-Commerce, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Coaching-nicht-ohne-Zulassung-1024x576.jpg\" style=\"--dominant-color: #b4102d; object-position:49% 100%\" data-object-fit=\"cover\" data-object-position=\"49% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Coaching-nicht-ohne-Zulassung-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Coaching-nicht-ohne-Zulassung-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Coaching-nicht-ohne-Zulassung-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Coaching-nicht-ohne-Zulassung-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Coaching-nicht-ohne-Zulassung-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_80986a30a56c43b8ad19ac9c2a5327ec\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Coaching<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">not without  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-8396c873a1ce7e57f39ceaebf4b23510\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">authorization<\/span>?<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-10-28T09:20:00+02:00\">28. October 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Helene Klassen-Rock<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Federal Court of Justice confirms once again:<\/strong> e-commerce coaching is subject to the Distance Learning Protection Act and requires approval.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-e-commerce-master-club-ohne-zulassung\">E-Commerce Master Club without admission<\/h2>\n\n<p>Distance learning and coaching have been occupying German courts for some time now. The Federal Court of Justice made a fundamental decision on this topic back in June 2025(we reported). The central point of the underlying disputes is the applicability of the FernUSG to coaching contracts and the question of their effectiveness.  <\/p>\n\n<p>The specific case concerned a contract for the &#8220;E-Commerce Master Club&#8221;, for which the provider demanded a fee of EUR 7,140. The program included lifelong access to a video course with six modules, three weekly coaching calls over twelve months, VIP email support and access to a Facebook group. The contract was intended to provide participants with knowledge in various areas of e-commerce. There was no approval according to FernUSG.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bgh-legt-kriterien-fur-coaching-fest\">Federal Court of Justice sets out criteria for coaching<\/h2>\n\n<p>In its <a href=\"https:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;nr=143244&amp;pos=0&amp;anz=1\">ruling of 2 October 2025 (case no. III ZR 173\/24)<\/a>, the Federal Court of Justice confirmed its case law and once again specified the requirements for online coaching programs under the applicability of the German Distance Learning Protection Act (FernUSG).<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>No &#8216;minimum quality&#8217; of knowledge or skills of any kind is required.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The Federal Court of Justice stated unequivocally that the contract falls under the FernUSG and is null and void due to a lack of approval. The decisive factor here was the broad interpretation of the term &#8220;imparting knowledge and skills&#8221;. Practically usable knowledge also falls under the scope of protection, as do offers without systematic didactic preparation.  <\/p>\n\n<p>With regard to physical separation, the Federal Court of Justice again found that the focus of the contract was on the asynchronous video courses that could be accessed for life, not on the synchronous coaching calls, which could only be accessed for 12 months. Interestingly, the Federal Court of Justice did not make any specific statement in this decision on the element of &#8220;predominantly physical separation&#8221; in the case of coaching calls in the form of video conferences &#8211; it expressly left open whether this element is generally fulfilled. The Federal Court of Justice found that the contractual law to ask questions was sufficient to monitor learning success &#8211; regardless of whether this monitoring actually takes place.  <\/p>\n\n<p>The Federal Court of Justice reaffirmed its case law from June 2025 that the FernUSG also applies to B2B contracts. The need for protection exists regardless of consumer status, especially when offers are aimed at start-ups. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ruling once again confirms that online coaching programs can be subject to approval as distance learning, regardless of whether the service is referred to as &#8220;coaching&#8221;, &#8220;mentoring&#8221; or &#8220;master course&#8221;. Without approval, the contract may be null and void and all remuneration may be reclaimed. Coaching providers should therefore have their programs legally checked and design offers in such a way that the focus is clearly on individual advice and less on any kind of knowledge transfer.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_ce1837b234d7488d0a50a4d39236225d\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Coaching!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png\" alt=\"Helene Klassen-Rock, attorney-at-law, specialist lawyer for intellectual property law, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23372\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png 906w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-300x257.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-768x657.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Federal Court of Justice confirms once again: e-commerce coaching is subject to the Distance Learning Protection Act and requires approval.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5280,5844,5287,5747,5286,5707,5282,5705,5706],"thema":[],"rechtsgebiet":[4987,5013],"produkt":[],"class_list":["post-29074","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-distance-learning","tag-knowledge-transfer","tag-learning-success-control","tag-learning-success-monitoring","tag-nullity","tag-online-lessons","tag-remoteusg","tag-repayment","tag-support-en","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-commerce coaching is distance 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